Gu Jianxing: focus on retail electricity supplier
electricity supplier in China with a foreign background, you want based on the Chinese market, Wal-Mart to take to learn, not to be intimidated by difficult short-term, continuous learning and constantly improve, loneliness, loss Aode Zhu. Or to learn to Best Buy, speed connection, there is no other choice. You are not qualified to educate China’s electricity supplier, unless you have the ability to develop rules of the game. Do not try to educate customers, but do not try to educate the market. Text / reporter Zhang Jie world network operators (Note: This article is the ‘world network operators managers’ twelve monthly combined issue cover story ‘New Egg Manufacturing: electricity supplier Whampoa Military Academy Apocalypse,’ the follow-up reports, the original link: http: // As 顾建兴 color i.wshang.com/?p=2915 dispute in the history of the new eggs produced, the article also caused a great controversy, world network operators is for information purposes publishes these remarks are all words of the respondents view, this world network operators to remain neutral. If the new egg net willing to be interviewed, we too will publish articles Newegg official response. As media, we are not like the judge to determine who is right, as we The only way to achieve the objective, is to give the same opportunity that both sides like to speak in court, the defendants have requested the same power as a lawyer) unsuccessful IPO harm new egg ‘world network operators · Manager’: How to watch China new egg situation now? What caused the present situation is the main reason? Gu Jianxing: new egg situation now, those who are new egg people know. If they think the situation is very good, and that we look forward to continuing a good go; if you think that the situation is not good, so I do not know what counts for them is a good situation. I can only stand on a spectator’s point of view to talk about my judgment: two unsuccessful IPO of Chinese New Egg New Egg Network have caused the fatal injuries. The first time was in 2009, Huxing Min said is right, that time electricity supplier in China market, investment in a money equivalent to the current twenty. But when the United States Newegg for listing, the abrupt termination of the previously defined marketing plan. If successful listing also fills it may ultimately fall short. Money is saved, but also lost the opportunity, once saved a dollar, now spend one hundred can not make up, and competitors have the opportunity to step forward. Of course, fortune often difficult to predict, if we scale Chinese New Egg Network of more than 10 billion it could face a loss of several hundred million, if they can afford? The second time was in 2011, but also new egg IPO, then my assertion is that either the Chinese New Egg New Egg and the United States cut apart, the first American Newegg separate listing, the listing of support Chinese New Egg Network; if It can not be listed on the use of Chinese Newegg separate financing. If you insist on bundling the market, will China and New Egg New Egg Network software deadly consequences. Later on inconvenient thing to say. ‘World network operators · Manager’: You mentioned at any time the strategy is ‘ready to adhere to three years, to survive is to win,’ how to understand this sentence? Gu Jianxing: the whole of China, the three years or so for the future is vital for three years, but three years is difficult to profit. Compared to some of the gambling venture company, the new venture egg no pressures, but also have to fight a protracted war conditions, but policy-makers is how to think only Heaven knows cicadas. I think, as long as the team building is good, streamline internal processes, product structure adjustment, three years after the consolidated gross profit margin gradually pulled up to a certain level, the new egg net basically invincible. And by that time the pattern of China’s electricity supplier industry, and now will be completely different, those deficiencies electricity supplier may already does not exist. The premise is not Scrapped, do not rest on its laurels, not arrogant, to have the courage and wisdom to face the complicated domestic situation. Newegg does not own health, but look at the domestic e-commerce industry, there are several called health? Later, I went to study, even without any ads, as long as the promotion of good lines, China new egg net can also have nearly 20% of annual natural growth. Until now, the new egg ad spending less than 1% of sales, mainly online. If you have enough bullets, you can sell at the appropriate time, in order to enhance the foundation of the new egg net sales difficult. Taking into account the need to do things ‘the direction, speed and rhythm,’ like running a marathon, experts will adjust their pace and rhythm of opponents turmoil. ‘World network operators · Manager’: New Egg Network executives recently claimed: Chinese electric providers do not profit in the first place is terrible. How do you evaluate? Gu Jianxing: I have not seen the original words, it is unclear who is this Takami, if it does so, I can only regret that remark entirely false proposition. First, China’s electricity business, there are many in a profit shortly after the founder, not only vertical B2C, also includes B2B, and even focus on 3C digital foreign trade B2C. Meanwhile, after fierce competition in previous years, China’s electricity supplier ecological environment is optimized, the next two to three years, the majority of China’s electricity supplier surviving reach profitability is not a myth. Second, this year behead people do business, loss of business, no one to play. Occurrence brutal price war, there is no rational component also has a reasonable component. It is reasonable because the market is so competitive, so long as the law does not limit, it can compete on price; it is unreasonable because it is excessive competition, no matter the cost. But now it is too early to say who is right, because the price war is not a can provoke not only allowed whatever it wants while not allowed to do anything. Third, the standard product vertical B2C, especially 3C digital, the current gross margin of 3% to 5%, far lower than traditional stores, while the United States can reach not less than 8%, in other words, in China these losses electricity supplier in the United States already make money. Price competition is the primary means of business for the market, when the market is relatively concentrated later, businesses will gradually improve gross margins. This situation also exists in the United States, not the Chinese. As a business we can only accept this reality, as we all know boxing is brutal, if you do not want to bear the physical pain, you can choose to give up, but can not complain about the sport and the rules of the game. Fourth, the electricity supplier in China with a foreign background, you want based on the Chinese market, Wal-Mart to take to learn, not to be intimidated by difficult short-term, continuous learning and constantly improve, loneliness, loss Aode Zhu. Or to learn to Best Buy, speed connection, there is no other choice. You are not qualified to educate China’s electricity supplier, unless you have the ability to develop rules of the game. Do not try to educate customers, but do not try to educate the market. Promising e-commerce ‘world network operators · Manager’: how to see 2015 Latest Nike Shoes you have a new egg and a ‘marriage’? Gu Jianxing: I enjoyed in the past year and a half of the new egg process, because life is more than an experience, and may give ‘Ben five’ I have brought a major turning point in the life of another. So while I bother some people some things, but I thank Newegg company brought me experience, this experience is particularly valuable for me. ‘World network operators · Manager’: leave Newegg past six months, have you done? Gu Jianxing: From August 31 to leave the new egg, first the general manager at a manufacturing company, has completed the product planning and development team integration, two months after the leave. Mainly because they do not like the manufacturing sector, but the e-commerce industry is very promising. Those who badmouth the industry either lack of imagination, or rely solely on the capital to survive. I hope that in 2012 go where these people where to go, do not Scrapped, adverse impacts to fish. ‘World network operators · Manager’: What is the biggest gain this time? Gu Jianxing: original new egg when he was a novice on the one hand, on the other hand very busy, do not have much time to think and learn, when the heart of many issues and did not look thoroughly. Now we have the time to research and trend analysis of the industry, especially the interactions between development and the future of the Internet e-commerce development. I think the greatest achievement lies in the Internet marketing have a relatively deep understanding. In addition, says Drucker competitive future of the business is the business model of competition, then the same competition between business models rely on? Say put their company into a great company, so how to become a great company? I think at least it should have a great culture. Internet companies is difficult to imagine leaving open innovation and how to share the great? The difference between electricity providers and traditional retail client ‘world network operators · Manager’: What you had before the external expression of views about the electricity supplier? Gu Jianxing: by the end of 2010, the first time to participate in the electricity business forum, a direct response to my mind: this is not a great leap forward in the General Assembly to mobilize it? Everyone seemed so enthusiastic, came to the opening guests were billions, tens of billions of sales targets, even 20 years after a professor said that e-commerce will replace traditional retail. At that time, I direct or mildly expressed the following views on different occasions: first, with cash in exchange for performance is no value. I believe I have enough money, you can do a few hundred million, and thanks to be less than others. Many enterprises internal management foundation is not solid, a healthy company is not required whitewash, only the sales of the company as the most beautiful things to show to you, note also not mature enough cash to buy the results meaningless. Second, not all goods can use e-commerce, it is not one hundred percent possibility of electricity supplier to replace the traditional retail presence, which is nonsense. Traditional retail is not simply a means of consumption, but also we got a beautiful environment to enjoy life, enjoy the process, then the consumer, this experience is irreplaceable. Third, not all guests are electronic business guests. Any company can not young and old take-all, but in a multi-dimensional market segments there are a lot of opportunities. Each electricity supplier companies have to learn in the most appropriate time Qieru Qia when market segments. From this perspective, the market opportunities are disappearing, are constantly born. Fourth, in the two to three years time in the future, the electricity supplier’s main competitors are the traditional retail electricity supplier to the main task is to those who stick to the traditional pattern of traditional retail share, rather than trying to rival electricity suppliers ruthless, because it did not benefit yourself, the kind of self-injury eight hundred thousand kills is not advisable. Indeed, the fact that the development of the Internet tells us that the Internet has to offer is that I do not know where the border, I do not know where the future will be to develop. All are feeling the stones. So, now for the next two years, five years to make a conclusion, do not understand the Internet itself. ‘World network operators · Manager’: how to see the difference between electricity providers and traditional retail? Gu Jianxing: The biggest difference is the traditional retail electric provider and the client. Some people say that electricity suppliers do more than just products, but more importantly is a guest, I agree. Customer traditional industries is almost ready, as long as the store opened, there are people who come in do not do publicity, is that purchase is to buy or not to buy or fewer problems, which depends on your positioning and pricing, or depending on the product . The so-called Internet genes, is to know your online customers look like, where, once clear, and you have a basic Internet genes. Do not do anything complicated, be sure to use the most sinister vision discover the essence of things, the only way in a rapidly changing world of the Internet to make a difference, otherwise you will just follow other people turn to follow the trend to buy land to build warehouses today, tomorrow, drop suit ad , the day after tomorrow to do follow suit socializing. All day trying new model, the results of his own mess ‘imitate others.’ Traditional industries on the Internet can make a difference, because they have not yet fully equipped with some electric provider inherent advantages. In my experience, the majority of the electricity supplier supply chain front-end is not strong enough, especially those standardized products. So they have to go through pain, to see if there is no courage to reform his own life. In fact, e-commerce for a long period of time is only supporting traditional retail, leather can not kill it. Do traditional retail e-commerce, it is that through e-commerce platform, you are not familiar itself to attract guests come to realize seamless link online and offline. In fact, under the so-called online line ‘about each stroke,’ and traditional enterprises do not have Internet genes, are able to be resolved, and already have success stories. Traditional retail electric provider to enter the large-scale matter of time, the transition will take time, once emerged after one or two example, there will be more traditional industries invest more resources in e-commerce, but there has to be running long-distance running mentality, and traditional business electricity providers simply do not have to worry their store immediately closed closing. ‘World network operators · Manager’: how do you see the development of Chinese e-commerce over the next few years? Gu Jianxing: Through my experience of the last two years and thinking, I can share with you the following three. 1. China optimistic about the future of e-commerce. Important than the outcome, the nature of electricity supplier is a commercial rather than electricity. Only electricity supplier can provide more comprehensive products and services to customers than the traditional business, because of the nature of the Internet makes electricity providers to bring faster, more convenient, more comprehensive shopping experience for customers. So, I am optimistic about the future of the electricity supplier, and China’s e-commerce start-up phase before entering healthy development. 2. The model is not a panacea, the key is healthy. There are many counterparts have been exploring new business models, in order to meet or exceed customer expectations this is not unreasonable, but some so-called ‘lucrative’ business model glossy surface, in fact, not very reliable. I think even now popular electronic business model, as long as the well can still make money, temporarily losing money is probably the wrong way, or is not ripe. Especially physical products online retail, I want riches just wishful thinking. 3. refinement of operations management is a must. Some of the domestic electricity supplier company’s operations management level is not high, because the expansion too fast, keep up the professional competence of personnel, and therefore the need to strengthen business process optimization, data mining and analysis, precision marketing and other aspects of management. Many experience traditional retail electricity supplier is meaningful reference. You can not knowledge, but not without common sense. (Note: the world of network operators is for information purposes publishes these remarks, all comments are respondents views, world network operators to remain neutral on this.)Gu Jianxing: focus on retail electricity supplier
electricity supplier in China with a foreign background, you want based on the Chinese market, Wal-Mart to take to learn, not to be intimidated by difficult short-term, continuous learning and constantly improve, loneliness, loss Aode Zhu. Or to learn to Best Buy, speed connection, there is no other choice. You are not qualified to educate China’s electricity supplier, unless you have the ability to develop rules of the game. Do not try to educate customers, but do not try to educate the market. Text / reporter Zhang Jie world network operators (Note: This article is the ‘world network operators managers’ twelve monthly combined issue cover story ‘New Egg Manufacturing: electricity supplier Whampoa Military Academy Apocalypse,’ the follow-up reports, the original link: http: // As 顾建兴 color i.wshang.com/?p=2915 dispute in the history of the new eggs produced, the article also caused a great controversy, world network operators is for information purposes publishes these remarks are all words of the respondents view, this world network operators to remain neutral. If the new egg net willing to be interviewed, we too will publish articles Newegg official response. As media, we are not like the judge to determine who is right, as we The only way to achieve the objective, is to give the same opportunity that both sides like to speak in court, the defendants have requested the same power as a lawyer) unsuccessful IPO harm new egg ‘world network operators · Manager’: How to watch China new egg situation now? What caused the present situation is the main reason? Gu Jianxing: new egg situation now, those who are new egg people know. If they think the situation is very good, and that we look forward to continuing a good go; if you think that the situation is not good, so I do not know what counts for them is a good situation. I can only stand on a spectator’s point of view to talk about my judgment: two unsuccessful IPO of Chinese New Egg New Egg Network have caused the fatal injuries. The first time was in 2009, Huxing Min said is right, that time electricity supplier in China market, investment in a money equivalent to the current twenty. But when the United States Newegg for listing, the abrupt termination of the previously defined marketing plan. If successful listing also fills it may ultimately fall short. Money is saved, but also lost the opportunity, once saved a dollar, now spend one hundred can not make up, and competitors have the opportunity to step forward. Of course, fortune often difficult to predict, if we scale Chinese New Egg Network of more than 10 billion it could face a loss of several hundred million, if they can afford? The second time was in 2011, but also new egg IPO, then my assertion is that either the Chinese New Egg New Egg and the United States cut apart, the first American Newegg separate listing, the listing of support Chinese New Egg Network; if It can not be listed on the use of Chinese Newegg separate financing. If you insist on bundling the market, will China and New Egg New Egg Network software deadly consequences. Later on inconvenient thing to say. ‘World network operators · Manager’: You mentioned at any time the strategy is ‘ready to adhere to three years, to survive is to win,’ how to understand this sentence? Gu Jianxing: the whole of China, the three years or so for the future is vital for three years, but three years is difficult to profit. Compared to some of the gambling venture company, the new venture egg no pressures, but also have to fight a protracted war conditions, but policy-makers is how to think only Heaven knows cicadas. I think, as long as the team building is good, streamline internal processes, product structure adjustment, three years after the consolidated gross profit margin gradually pulled Nike Air Max Womens up to a certain level, the new egg net basically invincible. And by that time the pattern of China’s electricity supplier industry, and now will be completely different, those deficiencies electricity supplier may already does not exist. The premise is not Scrapped, do not rest on its laurels, not arrogant, to have the courage and wisdom to face the complicated domestic situation. Newegg does not own health, but look at the domestic e-commerce industry, there are several called health? Later, I went to study, even without any ads, as long as the promotion of good lines, China new egg net can also have nearly 20% of annual natural growth. Until now, the new egg ad spending less than 1% of sales, mainly online. If you have enough bullets, you can sell at the appropriate time, in order to enhance the foundation of the new egg net sales difficult. Taking into account the need to do things ‘the direction, speed and rhythm,’ like running a marathon, experts will adjust their pace and rhythm of opponents turmoil. ‘World network operators · Manager’: New Egg Network executives recently claimed: Chinese electric providers do not profit in the first place is terrible. How do you evaluate? Gu Jianxing: I have not seen the original words, it is unclear who is this Takami, if it does so, I can only regret that remark entirely false proposition. First, China’s electricity 2015 Latest Nike Shoes business, there are many in a profit shortly after the founder, not only vertical B2C, also includes B2B, and even focus on 3C digital foreign trade B2C. Meanwhile, after fierce competition in previous years, China’s electricity supplier ecological environment is optimized, the next two to three years, the majority of China’s electricity supplier surviving reach profitability is not a myth. Second, this year behead people do business, loss of business, no one to play. Occurrence brutal price war, there is no rational component also has a reasonable component. It is reasonable because the market is so competitive, so long as the law does not limit, it can compete on price; it is unreasonable because it is excessive competition, no matter the cost. But now it is too early to say who is right, because the price war is not a can provoke not only allowed whatever it wants while not allowed to do anything. Third, the standard product vertical B2C, especially 3C digital, the current gross margin of 3% to 5%, far lower than traditional stores, while the United States can reach not less than 8%, in other words, in China these losses electricity supplier in the United States already make money. Price competition is the primary means of business for the market, when the market is relatively concentrated later, businesses will gradually improve gross margins. This situation also exists in the United States, not the Chinese. As a Nike Air Max 1 business we can only accept this reality, as we all know boxing is brutal, if you do not want to bear the physical pain, you can choose to give up, but can not complain about the sport and the rules of the game. Fourth, the electricity supplier in China with a foreign background, you want based on the Chinese market, Wal-Mart to take to learn, not to be intimidated by difficult short-term, continuous learning and constantly improve, loneliness, loss Aode Zhu. Or to learn to Best Buy, speed connection, there is no other choice. You are not qualified to educate China’s electricity supplier, unless you have the ability to develop rules of the game. Do not try to educate customers, but do not try to educate the market. Promising e-commerce ‘world network operators · Manager’: how to see you have a new egg and a ‘marriage’? Gu Jianxing: I enjoyed in the past year and a half of the new egg process, because life is more than an experience, and may give ‘Ben five’ I have brought a major turning point in the life of another. So while I bother some people some things, but I thank Newegg company brought me experience, this experience is particularly valuable for me. ‘World network operators · Manager’: leave Newegg past six months, have you done? Gu Jianxing: From August 31 to leave the new egg, first the general manager at a manufacturing company, has completed the product planning and development team integration, two months after the leave. Mainly because they do not like the manufacturing sector, but the e-commerce industry is very promising. Those who badmouth the industry either lack of imagination, or rely solely on the capital to survive. I hope that in 2012 go where these people where to go, do not Scrapped, adverse impacts to fish. ‘World network operators · Manager’: What is the biggest gain this time? Gu Jianxing: original new egg when he was a novice on the one hand, on the other hand very busy, do not have much time to think and learn, when the heart of many issues and did not look thoroughly. Now we have the time to research and trend analysis of the industry, especially the interactions between development and the future of the Internet e-commerce development. I think the greatest achievement lies in the Internet marketing have a relatively deep understanding. In addition, says Drucker competitive future of the business is the business model of competition, then the same competition between business models rely on? Say put their company into a great company, so how to become a great company? I think at least it should have a great culture. Internet companies is difficult to imagine leaving open innovation and how to share the great? The difference between electricity providers and traditional retail client ‘world network operators · Manager’: What you had before the external expression of views about the electricity supplier? Gu Jianxing: by the end of 2010, the first time to participate in the electricity business forum, a direct response to my mind: this is not a great leap forward in the General Assembly to mobilize it? Everyone seemed so enthusiastic, came to the opening guests were billions, tens of billions of sales targets, even 20 years after a professor said that e-commerce will replace traditional retail. At that time, I direct or mildly expressed the following views on different occasions: first, with cash in exchange for performance Air Jordan 9 is no value. I believe I have enough money, you can do a few hundred million, and thanks to be less than others. Many enterprises internal management foundation is not solid, a healthy company is not required whitewash, only the sales of the company as the most beautiful things to show to you, note also not mature enough cash to Nike Air Max 2012 buy the results meaningless. Second, not all goods can use e-commerce, it is not one hundred percent possibility of electricity supplier to replace the traditional retail presence, which is nonsense. Traditional retail is not simply a means of consumption, but also we got a beautiful environment to enjoy life, enjoy the process, then the consumer, this experience is irreplaceable. Third, not all guests are electronic business guests. Any company can not young and old take-all, but in a multi-dimensional market segments there are a lot of opportunities. Each electricity supplier companies have to learn in the most appropriate time Qieru Qia when market segments. From this perspective, the market opportunities are disappearing, are constantly born. Fourth, in the two to three years time in the future, the electricity supplier’s main competitors are the traditional retail electricity supplier to the main task is to those who stick to the traditional pattern of traditional retail share, rather than trying to rival electricity suppliers ruthless, because it did not benefit yourself, the kind of self-injury eight hundred thousand kills is not advisable. Indeed, the fact that the development of the Internet tells us that the Internet has to offer is that I do not know where the border, I do not know where the future will be to develop. All are feeling the stones. So, now for the next two years, five years to make a conclusion, do not understand the Internet itself. ‘World network operators · Manager’: how to see the difference between electricity providers and traditional retail? Gu Jianxing: The biggest difference is the traditional retail electric provider and the client. Some people say that electricity suppliers do more than just products, but more importantly is a guest, I agree. Customer traditional industries is almost ready, as long as the store opened, there are people who come in do not do publicity, is that purchase is to buy or not to buy or fewer problems, which depends on your positioning and pricing, or depending on the product . The so-called Internet genes, is to know your online customers look like, where, once clear, and you have a basic Internet genes. Do not do anything complicated, be sure to use the most sinister vision discover the essence of things, the only way in a rapidly changing world of the Internet to make a difference, otherwise you will just follow other people turn to follow the trend to buy land to build warehouses today, tomorrow, drop suit ad , the day after tomorrow to do follow suit socializing. All day trying new model, the results of his own mess ‘imitate others.’ Traditional industries on the Internet can make a difference, because they have not yet fully equipped with some electric provider inherent advantages. In my experience, the majority of the electricity supplier supply chain front-end is not strong enough, especially those standardized products. So they have to go through pain, to see if there is no courage to reform his own life. In fact, e-commerce for a long period of time is only supporting traditional retail, leather can not kill it. Do traditional retail e-commerce, it is that through e-commerce platform, you are not familiar itself to attract guests come to realize seamless link online and offline. In fact, under the so-called online line ‘about each stroke,’ and traditional enterprises do not have Internet genes, are able to be resolved, and already have success stories. Traditional retail electric provider to enter the large-scale matter of time, the transition will take time, once emerged after one or two example, there will be more traditional industries invest more resources in e-commerce, but there has to be running long-distance running mentality, and traditional business electricity providers simply do not have to worry their store immediately closed closing. ‘World network operators · Manager’: how do you see the development of Chinese e-commerce over the next few years? Gu Jianxing: Through my experience of the last two years and thinking, I can share with you the following three. 1. China optimistic about the future of e-commerce. Important than the outcome, the nature of electricity supplier is a commercial rather than electricity. Only electricity supplier can provide more comprehensive products and services to customers than the traditional business, because of the nature of the Internet makes electricity providers to bring faster, more convenient, more comprehensive shopping experience for customers. So, I am optimistic about the future of the electricity supplier, and China’s e-commerce start-up phase before entering healthy development. 2. The model is not a panacea, the key is healthy. There are many counterparts have been exploring new business models, in order to meet or exceed customer expectations this is not unreasonable, but some so-called ‘lucrative’ business model glossy surface, in fact, not very reliable. I think even now popular electronic business model, as long as the well can still make money, temporarily losing money is probably the wrong way, or is not ripe. Especially physical products online retail, I want riches just wishful thinking. 3. refinement of operations management is a must. Some of the domestic electricity supplier company’s operations management level is not high, because the expansion too fast, keep up the professional competence of personnel, and therefore the need to strengthen business process optimization, data mining and analysis, precision marketing and other aspects of management. Many experience traditional retail electricity supplier is meaningful reference. You can not knowledge, but not without common sense. (Note: the world of network operators is for information purposes publishes these remarks, all comments are respondents views, world network operators to remain neutral on this.)Gu Jianxing: focus on retail electricity supplier
electricity supplier in China with a foreign background, you want based on the Chinese market, Wal-Mart to take to learn, not to be intimidated by difficult short-term, continuous learning and constantly improve, loneliness, loss Aode Zhu. Or to learn to Best Buy, speed connection, there is no other choice. You are not qualified to educate China’s electricity supplier, unless you have the ability to develop rules of the game. Do not try to educate customers, but do not try to educate the market. Text / reporter Zhang Jie world network operators (Note: This article is the ‘world network operators managers’ twelve monthly combined issue cover story ‘New Egg Manufacturing: electricity supplier Whampoa Military Academy Apocalypse,’ the follow-up reports, the original link: http: // As 顾建兴 color i.wshang.com/?p=2915 dispute in the history of the new eggs produced, the article also caused a great controversy, world network operators is for information purposes publishes these remarks are all words of the respondents view, this world network operators to remain neutral. If the new egg net willing to be interviewed, we too will publish articles Newegg official response. As media, we are not like the judge to determine who is right, as we The only way to achieve the objective, is to give the same opportunity that both sides like to speak in court, the defendants have requested the same power as a lawyer) unsuccessful IPO harm new egg ‘world network operators · Manager’: How to watch China new egg situation now? What caused the present situation is the main reason? Gu Jianxing: new egg situation now, those who are new egg people know. If they think the situation is very good, and that we look forward to continuing a good go; if you think that the situation is not good, so I do not know what counts for them is a good situation. I can only stand on a spectator’s point of view to talk about my judgment: two unsuccessful IPO of Chinese New Egg New Egg Network have caused the fatal injuries. The first time was in 2009, Huxing Min said is right, that time electricity supplier in China market, investment in a money equivalent to the current twenty. But when the United States Newegg for listing, the abrupt termination of the previously defined marketing plan. If successful listing also fills it may ultimately fall short. Money is saved, but also lost the opportunity, once saved a dollar, now spend one hundred can not make up, and competitors have the opportunity to step forward. Of course, fortune often difficult to predict, if we scale Chinese New Egg Network of more than 10 billion it could face a loss of several hundred million, if they can afford? The second time was in 2011, but also new egg IPO, then my assertion is that either the Chinese New Egg New Egg and the United States cut apart, the first American Newegg separate listing, the listing of support Chinese New Egg Network; if It can not be listed on the use of Chinese Newegg separate financing. If you insist on bundling the market, will China and New Egg New Egg Network software deadly consequences. Later on inconvenient thing to say. ‘World network operators · Manager’: You mentioned at any time the strategy is ‘ready to adhere to three years, to survive is to win,’ how to understand this sentence? Gu Jianxing: the whole of China, the three years or so for the future is vital for three years, but three years is difficult to profit. Compared to some of the gambling venture company, the new venture egg no pressures, but also have to fight a protracted war conditions, but policy-makers is how to think only Heaven knows cicadas. I think, as long as the team building is good, streamline internal processes, product structure adjustment, three years after the consolidated gross profit margin gradually pulled up to a certain level, the new egg net basically invincible. And by that time the pattern of China’s electricity supplier industry, and now will be completely different, those deficiencies electricity supplier may already does not exist. The premise is not Scrapped, do not rest on its laurels, not arrogant, to have the courage and wisdom to face the complicated domestic situation. Newegg does not own health, but look at the domestic e-commerce industry, there are several called health? Later, I went to study, even without any ads, as long as the promotion of good lines, China new egg net can also have nearly 20% of annual natural growth. Until now, the new egg ad spending less than 1% of sales, mainly online. If you have enough bullets, you can sell at the appropriate time, in order to enhance the foundation of the new egg net sales difficult. Taking into account the need to do things ‘the direction, speed and rhythm,’ like running a marathon, experts will adjust their pace and rhythm of opponents turmoil. ‘World network operators · Manager’: New Egg Network executives recently claimed: Chinese electric providers do not profit in the first place is terrible. How do you evaluate? Gu Jianxing: I have not seen the original words, it is unclear who is this Takami, if it does so, I can only regret that remark entirely false proposition. First, China’s electricity business, there are many in a profit shortly after the founder, not only vertical B2C, also includes B2B, and even focus on 3C digital foreign trade B2C. Meanwhile, after fierce competition in previous years, China’s electricity supplier ecological environment is optimized, the next two to three years, the majority of China’s electricity supplier surviving reach profitability is not a myth. Second, this year behead people do business, loss of business, no one to play. Occurrence brutal price war, there is no rational component also has a reasonable component. It is reasonable because the market is so competitive, so long as the law does not limit, it can compete on price; it is unreasonable because it is excessive competition, no matter the cost. But now it is too early to say who is right, because the price war is not a can provoke not only allowed whatever it wants while not allowed to do anything. Third, the standard product vertical B2C, especially 3C digital, the current gross margin of 3% to 5%, far lower than traditional stores, while the United States can reach not less than 8%, in other words, in China these losses electricity supplier in the United States already make money. Price competition is the primary means of business for the market, when the market is relatively concentrated later, businesses will gradually improve gross margins. This situation also exists in the United States, not the Chinese. As a business we can only accept this reality, as we all know boxing is brutal, if you do not want to bear the physical pain, you can choose to give up, but can not complain about the sport and the rules of the game. Fourth, the electricity supplier in China with a foreign background, you want based on the Chinese market, Wal-Mart to take to learn, not to be intimidated by difficult short-term, continuous learning and constantly improve, loneliness, loss Aode Zhu. Or to learn to Best Buy, speed connection, there is no other choice. You are not qualified to educate China’s electricity supplier, unless you have the ability to develop rules of the game. Do not try to educate customers, but do not try to educate the market. Promising e-commerce ‘world network operators · Manager’: how to see you have a new egg and a ‘marriage’? Gu Jianxing: I enjoyed in the past year and a half of the new egg process, because Air Jordan 5 life is more than an experience, and may give ‘Ben five’ I have brought a major turning point in the life of another. So while I bother some people some things, but I thank Newegg company brought me experience, this experience is particularly valuable for me. ‘World network operators · Manager’: leave Newegg past six months, have you done? Gu Jianxing: From August 31 to leave the new egg, first the general manager at a manufacturing company, has completed the product planning and development team integration, two months after the leave. Mainly because they do not like the manufacturing sector, but the e-commerce industry is very promising. Those who badmouth the industry either lack of imagination, or rely solely on the capital to survive. I hope that in 2012 go where these people where to go, do not Scrapped, adverse impacts to fish. ‘World network operators · Manager’: What is the biggest gain this time? Gu Jianxing: original new egg when he was a novice on the one hand, on the other hand very busy, do not have much time to think and learn, when the heart of many issues and did not look thoroughly. Now we have the time to research and trend analysis of the industry, especially the interactions between development and the future of the Internet e-commerce development. I think the greatest achievement lies in the Internet marketing have a relatively deep understanding. In addition, says Drucker competitive future of the business is the business model of competition, then the same competition between business models rely on? Say put their company into a great company, so how to become a great company? I think at least it should have a great culture. Internet companies is difficult to imagine leaving open innovation and how to share the great? The difference between electricity providers and traditional retail client ‘world network operators · Manager’: What you had before the external expression of views about the electricity supplier? Gu Jianxing: by the end of 2010, the first time to participate in the electricity business forum, a direct response to my mind: this is not a great leap forward in the General Assembly to mobilize it? Everyone seemed so enthusiastic, came to the opening guests were billions, tens of billions of sales targets, even 20 years after a professor said that e-commerce will replace traditional retail. At that time, I direct or mildly expressed the following views on different occasions: first, with cash in exchange for performance is no value. I believe I have enough money, you can do a few hundred million, and thanks to be less than others. Many enterprises internal management foundation is not solid, a healthy company is not required whitewash, only the sales of the company as the most beautiful things to show to you, note also not mature enough cash to buy the results meaningless. Second, not all goods can use e-commerce, it is not one hundred percent possibility of electricity supplier to replace the traditional retail presence, which is nonsense. Traditional retail is not simply a means of consumption, but also we got a beautiful environment to enjoy life, enjoy the process, then the consumer, this experience is irreplaceable. Third, not all guests are electronic business guests. Any company can not young and old take-all, but in a multi-dimensional market segments there are a lot of opportunities. Each electricity supplier companies have to learn in the most appropriate time Qieru Qia when market segments. From this perspective, the market opportunities are disappearing, are constantly born. Fourth, in the two to three years time in the future, the electricity supplier’s main competitors are the traditional retail electricity supplier to the main task is to those who stick to the traditional pattern of traditional retail share, rather than trying to rival electricity suppliers ruthless, because it did not benefit yourself, the kind of self-injury eight hundred thousand kills is not advisable. Indeed, the fact that the development of the Internet tells us that the Internet has to offer is that I do not know where the border, I do not know where the future will be to develop. All are feeling the stones. So, now for the next two years, five years to make a conclusion, do not understand the Internet itself. ‘World network operators · Manager’: how to see the difference between electricity providers and traditional retail? Gu Jianxing: The biggest difference is the traditional retail electric provider and the client. Some people say that electricity suppliers do more than just products, but more importantly is a guest, I agree. Customer traditional industries is almost ready, as long as the store opened, there are people who come in do not do publicity, is that purchase is to buy or not to buy or fewer problems, which depends on your positioning and pricing, or depending on the product . The so-called Internet genes, is to know your online customers look like, where, once clear, and you have a basic Internet genes. Do not do anything complicated, be sure to use the most sinister vision discover the essence of things, the only way in a rapidly changing world of the Internet to make a difference, otherwise you will just follow other people turn to follow the trend to buy land to build warehouses today, tomorrow, drop suit ad , the day after tomorrow to do follow suit socializing. All day trying new model, the results of his own mess ‘imitate others.’ Traditional industries on the Internet can make a difference, because they have not yet fully equipped with some electric provider inherent advantages. In my experience, the majority of the electricity supplier supply chain front-end is not strong enough, especially those standardized products. So they have to go through pain, to see if there is no courage to reform his own life. In fact, e-commerce for a long period of time is only supporting traditional retail, leather can not kill it. Do traditional retail e-commerce, it is that through e-commerce platform, you are not familiar itself to attract guests come to realize seamless link online and offline. In fact, under the so-called online line ‘about each stroke,’ and traditional enterprises do not have Internet genes, are able to be resolved, and already have success stories. Traditional retail electric provider to enter the large-scale matter of time, the transition will take time, once emerged after one or two example, there will be more traditional industries invest more resources in e-commerce, but there has to be running long-distance running mentality, and traditional business electricity providers simply do not have to worry their store immediately closed closing. ‘World network operators · Manager’: how do you see the development of Chinese e-commerce over the next few years? Gu Jianxing: Through my experience of the last two years and thinking, I can share with you the following three. 1. China optimistic about the future of e-commerce. Important than the outcome, the nature of electricity supplier is a commercial rather than electricity. Only electricity supplier can provide more comprehensive products and services to customers than the traditional business, because of the nature of the Internet makes electricity providers to bring faster, more convenient, more comprehensive shopping experience for customers. So, I am optimistic about the future of the electricity supplier, and China’s e-commerce start-up phase before entering healthy development. 2. The model is not a panacea, the key is healthy. There are many counterparts have been exploring new business models, in order to meet or exceed customer expectations this is not unreasonable, but some so-called ‘lucrative’ business model glossy surface, in fact, not very reliable. I think even now popular electronic business model, as long as the well can still make money, temporarily losing money is probably the wrong way, or is not ripe. Especially physical products online retail, I want riches just wishful thinking. 3. refinement of operations management is a must. Some of the domestic electricity supplier company’s operations management level is 2015 Latest Nike Shoes not high, because the expansion too fast, keep up the professional competence of personnel, and therefore Jordan Fight Club ’91 the need to strengthen business process optimization, data mining and analysis, precision marketing and other aspects of management. Many experience traditional retail electricity supplier is meaningful reference. You can not knowledge, but not without common sense. (Note: the world of network operators is for information purposes publishes these remarks, all comments are respondents views, world network operators to remain neutral on this.)