2012 devaluation of the worst 10 brands!
[REVIEW] If the enterprise than combat vehicles, brands like banners. In danger of economic decline, revenue decline, the market has shrunk, fatigue and other factors that constitute the innovation, how many tanks are no longer strong, how many banners are fading? Recently, the global brand consultancy Interbrand After a thorough investigation and assessment, released its 2012 devaluation of the worst 10 brands: there whom we have repeatedly distraught old technology giants, such as BlackBerry, Nokia, Yahoo! , Dell; there used to Conspire cloud cover as the rain of the financial giant like Citigroup, Goldman Sachs; there have been media pioneer MTV. Behind each of the depreciation of the data, in fact, hidden in a thrilling enough, thought-provoking story, people have touched the heart: the battle flag is no longer bright day, \u0026 ldquo; in future years can not guess either, with flags wrapped around Tears; or, with tears wash bright flag. (Wang Guozhen ‘Tears and flag’) \u0026 rdquo; [translation] According to Interbrand survey, Coca-Cola (Coca-Cola) for re-election world’s most valuable brand, and Apple (Apple) no suspense followed. Given the rapid growth of the consumer electronics companies, it will in the near future, easily more than the world’s number one brand. Look: the 10 worst brand devaluation since last report, although a number of super-brands (such as Amazon.com (Amazon), (Samsung) and Oracle (Oracle) Samsung) value increased by more than 20% or more, but there is a the rapid decline in the value of a large number of brands. GoldmanSachs (Goldman), this is still the world’s most valuable financial brand, its brand value depreciated by 16%. BlackBerry (BlackBerry) brand value has shrunk nearly 40%. According to Interbrand’s report, 24 / 7WallSt. Recalling the past year, Goldman Sachs, blackberry and other eight depreciation of the worst brands. Over the past year, some of the very rapid development of the industry. Although the automotive industry is Nike Air Max 95 DYN FW still in recovery, but since reports last year, have seen their brand value increased gradually. 11 super car manufacturers in Europe and Japan, there are nine appeared on the 100 most valuable brands list, an increase of 12 percent compared to last year. At the same time, according to Interbrand study, technology companies, Apple brand value rate of 129% lead, its brand value growth of the total $ 320 billion worth of nearly 27%. However, brand performance in science Air Jordan 14 and technology, the automotive industry is more complex than that. While Apple and Samsung compared to last year, it is to enhance its brand value fastest, but the sector remains poor performance of some brand companies. Unlike Apple and Samsung redefines the mobile phone market, so some of the companies, like BlackBerry and Nokia (Nokia) this brand, it was thrown far behind. Interbrand’s CEO, JoshFeldmeth (Josh \u0026 middot; Field Mays) told 24 / 7WallSt, only those who have the ability to redefine the enterprise market, the brand will be successful. He cited the example of Apple, the Apple to seize the mobile phone market, and integrate the new ecosystem, allowing consumers a single device for gaming, music and the Internet pay. When the comparison which brand well, and which brands are in the struggle of, Feldman said that good corporate branding, often has the ability to predict what people demand. \u0026 Ldquo; strong brands anticipate needs, and to change people’s desire \u0026 rdquo ;. Some areas are in the struggle of a comprehensive brand, and this is no more difficult than the financial services brand. According Interbrand2008年的报道 integrated brand value of the financial services industry more than $ 130 billion. As of 2012, the brand value has fallen to $ 91 billion. Brand devaluation of the recession on the one hand from the negative pressure, on the other hand due to their own poor performance. Feldmeth explains, Interbrand assessment of brand value, depending on the company’s performance, which also applies to CitiBank (Citibank), JPMorgan (JP Morgan) and other large banks. \u0026 Ldquo; if you can not make money from the brand, then you really are worthless \u0026 rdquo ;. 24 / 7WallSt. Recalling the Interbrand in 2012 reported 100 world’s most valuable brand list, the rankings measuring period is January 1, 2011 to January 30, 2012. Including the advantages of each brand, the commercial value of branded products or services, the role of brand success of the company size. 24 / 7WallSt. We also collected every brand of parent company financial performance, including market share and company tax. The following are the past year, the brand devaluation of the worst 10 brands: 10.Dell devaluation of brand value: 9% Brand value: $ 7.6 billion (49th) parent company:. DellInc year income Change: -2.36% Industry: science and technology over the past four years, Dell’s brand value has been reduced because of the company’s strategic IT services to shift from PC sales, which is HP’s try and get the limited success of the practice. 2012, Interbrand valuation of Dell brand value is $ 7.6 billion, is the lowest of the past 11 years. Although it is still the world’s largest PC maker, but the second quarter this year, PC shipments compared to last year by 11.5%. The company has also developed into a smartphone dilemma, and in March the US stock market. Despite these problems, but the latest report shows that Dell shows that in fiscal year 2012: \u0026 ldquo; enterprise solutions and business services, as a leader in the implementation of corporate strategy, increased 6 percent to $ 18.6 billion, accounting for 30% of revenue, and the gross margin nearly half \u0026 rdquo ;. 9.ThomsonReuters devaluation of brand value: 11% brand value: $ 8.4 billion (44th) Parent: ThomsonReutersCorp year revenue change: 1.5% industry: business services despite ThomsonReuters (Townsend \u0026 middot; Reuters) once the financial terminal market dominant position, but its rival Bloomberg (Bloomberg) in recent years, has gained considerable market share, but in February, WallSt.Burton-TaylorInternationalConsultingmanaging (Wall Street Burton-Taylo international management consulting firm) partner DouglasTaylor (Douglas \u0026 middot; Taylor) told a Canadian business, Bloomberg’s market share has caught up ThomsonReuter, each nearly a third. Turning Bloombergterminal Taylor said: \u0026 ldquo; like the Mercedes-Benz product, if you have Bloomberg, then you have the ultimate terminal \u0026 rdquo ;. To avoid the competition from Bloomberg and other peers, has prompted Thomson family in December dismissed the company’s CEO \u0026 mdash; TomGlocer.Interbrand noted that even if the company will win in the competition, companies still want to continue to lead the market, respectively, in other key areas, such as to provide legal research database of law firms, provide access to databases 8.Honda devaluation of product value for tax and accounting professionals: 11% (tied for 9th) Brand value: $ 17.3 billion (21st) parent company:. HondaMotorCompanyLtd year income changes : 4.6% industry: automotive brand value into the deepest recession in the automotive industry is beginning to recover from the 2010 total value of $ 128 billion, and gradually increase to $ 160 billion in 2012. All car brand value Interbrand assessment reports since 2011, has been growing, in addition to Honda and Kia.Honda brand value in 2012 is $ 17.3 billion, compared with its rivals in Japan ToyotaMotorCorp brand value, low- nearly $ 13 billion, was the lowest since 2006 year. Some uncontrollable factors affecting the company’s performance, including the earthquake in Japan, which affected the manufacturing sector; floods in Thailand, the impact of its suppliers. Nevertheless, this car manufacturer is still a need for some damage to its brand responsible for the incident. In recent years, Honda has issued a major recall many times, including last week, recalled more than 570,000 sets of Honda brand vehicles. 7. MTV brand value devaluation: 12% brand value: $ 5.6 billion (67th) Parent: ViacomInc year revenue change: 9.7% industry: Media M also belongs to MTV it? Interbrand noted that, MTV in a step away from it the nature of music, and she keeps close to the low-cost content, and may bring \u0026 ldquo; \u0026 rdquo ;. Identity Crisis And \u0026 ldquo; MTV best challenge push the boundaries of good and eventually regain lost something, it is about 30 years to once a household name \u0026 rdquo ;. While some of its programs attracted the attention of the mainstream, but JerseyShore this had on the history of MTV’s most popular show, its ratings are down from 2011. The program next season coming off the air, and the premiere will start in October 4. Meanwhile, MTV Movie Awards ratings from last year to June this year, has dropped by 29%. 6.Citi brand value devaluation: 12% (tied for 7th) Brand value: $ 7.6 billion (50th) parent company:. CitigroupInc changes in income a year: -5.2% Industry: Financial Services Citi after five years of continuous decline, the As of 2012, its brand value has dropped to $ 23.4 billion less than the highest value of 1/3. In contrast, JPMorganChase \u0026 amp;. Brand value Co of the continued appreciation of the past three years. Over the past few years, due to the US subprime mortgage crisis, the role played by Citi and received a number of lawsuit. In 2008 from the US Treasury’s $ 45 billion bailout by the Federal Reserve gold and did not stress test (to assess the ability of a bank in the stock market or real estate market collapse survival), it has hurt the reputation of the bank. In order to revive the brand value, the bank became one of the Olympic sponsors, and launched a campaign to publicize its history of several major financial companies innovative advertising campaign. However, Interbrand’s JoshFeldmeth told 24 / 7WallSt. He did not think Citi marketing issues appeared, on the contrary in brand valuation, the basic situation of the bank’s brand devaluation had a significant impact. ! 5.Yahoo brand value devaluation: 13% brand value: $ 3.9 billion (97th) Parent: YahooInc year revenue change: -10.6% industry: Internet service in the past year, Yahoo’s news reports on, all around The foul-mouthed’s CEO, as well as dismissal of controversy because of his resume fraud caused. Although the company eventually found a long-term charge of the CEO, MarissaMayer (Marisa \u0026 middot; Meyer), but changing the fate of the company was not so easy. Over the past few years, the company’s advertising market has gradually carved up Google and Facebook. EMarketer forecast 2012 Yohoo! Network display advertising revenue of only 9.3%, lower than 15.4% and 14.4% Facebook of Google’s. 2011, Yohoo! Online display advertising market share was 11%, while in 2010 14%, this year is the online display advertising revenues are more than any other network industries year. Today, Meyer is trying to fight a Yahoo! mobile platforms, smartphones and tablet computers to generate income. 4.Mo \u0026 euml; t \u0026 amp; Chandon brand value devaluation: 13% (tied for 5th) Brand value: $ 3.8 billion (98th) Parent: LVMHMo \u0026 euml; tHennessyLouisVuitton year revenue change: 22.4% industry: alcohol as the French luxury goods group LVMH part, Mo \u0026 euml; t \u0026 amp; Chandon (Moet \u0026 Chandon) brand value since last year, depreciation of more than $ 500 million. Since the implementation of tourism projects in the proxy St.Tropez (Saint Tropez) opened boutique hotel and worldwide, making the brand devaluation. To rebranding, Mo \u0026 euml; t \u0026 amp; Chandon has signed a US sailing sponsorship contract. . Interbrand’s JoshFeldmeth to 24 / 7WallSt said: \u0026 ldquo; not to say that Mo \u0026 euml; t \u0026 amp; Chandon brand weakened, but the rules change \u0026 rdquo ;. According ShankenNewsDaily (liquor industry news media) reported that last year the brand in the United States remains a champagne sales in the first position, sales rose by 1.3 percent to 410,000 pieces. 3.Nokia brand value devaluation: 16% brand value: $ 21 billion (19th) Parent: NokiaCorp year revenue change: -20.5% industry: Electronic Nokia had a tough year. Nokia in a few years lost market share, Samsung (Samsung) eventually made, and in 2012 became the largest handset manufacturers in the first quarter. The company’s stock price fell by more than half compared to last year, in January the company announced the layoff of 10,000 people, in order to maintain cash flow. Today, the Finnish company is pinning its hopes Microsoft’s Window \u0026 rsquo; s mobile operating system. In September, the first time to show investors their Lumia920 smart phone, but the impact to investors but not profound. \u0026 Ldquo; the challenge is that many companies in the world are in their devices 4th generation, 5th generation 6th generation even moving, but Nokia is still a difficult transition to Phase 1 \u0026 rdquo;, RBC analyst MarkSue to Reuters ( Reuters) said, \u0026 rdquo; it still needs to catch up for a long time \u0026 rdquo ;. Although Nokia is trying to catch up, still received NokiaLumia900 buyers who in April of complaints about poor network connection. 2.GoldmanSachs brand value devaluation: 16% (tied for 3rd) Brand value: $ 7.6 billion (48th) changes in income a year: -23.2% industry: financial services GoldmanSachs brand suffered quite a shock, mainly due to the financial crisis, Because of the complexity involved in the sale of CDOs and the involvement of the Greek crisis. March, as executive director of the London office of the wording of an article published in the ‘New York Times’ columnist harsh article, making the company back under the spotlight. Smith said: \u0026 ldquo; the interests of customers because of the company operations and profitability, rather constantly being marginalized \u0026 rdquo ;, and he pointed out that company directors message, often dubbed the client \u0026 ldquo; \u0026 rdquo ;. puppets Revenue in the first half of 2012, due to weak trading volume, the lowest level since 2005. The company admitted last year compared to the first six months, 14% of wage cuts and reduce the number of employees. 1.BlackBerry devaluation of brand value: 39% of brand value: $ 3.9 billion (93rd) Parent: ResearchinMotionLtd year revenue change: 25.2% industry: electronic ResearchInMotion founded by the BlackBerry, which used to dominate the smartphone market, with a large number of loyal users, and often joked that they addicted to BlackBerry. However, at the end of 2011 as BlackBerry shutdown errors, failure of its Playbook tablet PCs and intense competition from Apple’s iPhone and Google’s Android devices, leading BlackBerry brand the rapid decline in value. According to comScore data, only one year, the smart phone operating platform market share of BlackBerry in July 2011 from 21.7% to 9.5%. At the same time, Apple’s market share rose from 27 percent to 33.4 percent, while Google’s share rose from 41.8% to 52.2% over the past three years, the stock of its parent company fell by 2015 Latest Nike Shoes nearly 90%. RIM announced in June that it will be from 16,500 employees, laid off 5,000 layoffs rate of nearly 30%. RIM hopes early 2013’s upcoming BlackBerry10. Original author: MikeSauter, SamuelWeigley, AlexanderE.M.Hess, BrianZajac Source: 10BrandsLosingtheMostValue additional reports please venue to: Capital laboratory to read this report by the \u0026 ldquo; capital Lab \u0026 rdquo; (microblogging: http: // weibo. com / coinsay) and \u0026 ldquo; i horse \u0026 rdquo; co-produced, co-authored this article from the Capital laboratory Sun Wanqing, the original reading, download address: http: //www.coinsay.com/publications.html. If you encounter any problems in the process of reading the report, please contact post@chuangyejia.com, look forward to your comments and suggestions!2012 devaluation of the worst 10 brands!
[REVIEW] If the enterprise than combat vehicles, brands like banners. In danger of economic decline, revenue decline, the market has shrunk, fatigue and other factors that constitute the innovation, how many tanks are no longer strong, how many banners are fading? Recently, the global brand consultancy Interbrand After a thorough investigation and assessment, released its 2012 devaluation of the worst 10 brands: there whom we have repeatedly distraught old technology giants, such as BlackBerry, Nokia, Yahoo! , Dell; there used to Conspire cloud cover as the rain of the financial giant like Citigroup, Goldman Sachs; there have been media pioneer MTV. Behind each of the depreciation of the data, in fact, hidden in a thrilling enough, thought-provoking story, people have touched the heart: the battle flag is no longer bright day, \u0026 ldquo; in future years can not guess either, with flags wrapped around Tears; or, with tears wash bright flag. (Wang Guozhen ‘Tears and flag’) \u0026 rdquo; [translation] According to Interbrand survey, Coca-Cola (Coca-Cola) for re-election world’s most valuable brand, and Apple (Apple) no suspense followed. Given the rapid growth of the consumer electronics companies, it will in the near future, easily more than the world’s number one brand. Look: the 10 worst brand devaluation since last report, although a number of super-brands (such as Amazon.com (Amazon), (Samsung) and Oracle (Oracle) Samsung) value increased by more than 20% or more, but there is a the rapid decline in the value of a large number of brands. GoldmanSachs (Goldman), this is still the world’s most valuable financial brand, its brand value depreciated by 16%. BlackBerry (BlackBerry) brand value has shrunk nearly 40%. According to Interbrand’s report, 24 / 7WallSt. Recalling the past year, Goldman Sachs, blackberry and other eight depreciation of the worst brands. Over the past year, some of the very rapid development of the industry. Although the automotive industry is still in recovery, but since reports last year, have seen their brand value increased gradually. 11 super car manufacturers in Europe and Japan, there are nine appeared on the 100 most valuable brands list, an increase of 12 percent compared to last year. At the same time, according to Interbrand study, technology companies, Apple brand value rate of 129% Nike Air Max 90 Current lead, its brand value growth of the total $ 320 billion worth 2015 Latest Nike Shoes of nearly 27%. However, brand performance in science and technology, the automotive industry is more complex than that. While Apple and Samsung compared to last year, it is to enhance its brand value fastest, but the sector remains poor performance of some brand companies. Unlike Apple and Samsung redefines the mobile phone market, so some of the companies, like BlackBerry and Nokia (Nokia) this brand, it was thrown far behind. Interbrand’s CEO, JoshFeldmeth (Josh \u0026 middot; Field Mays) told 24 / 7WallSt, only those who have the ability to redefine the enterprise market, the brand will be successful. He cited the example of Apple, the Apple to seize the mobile phone market, and integrate the new ecosystem, allowing consumers a single device for gaming, music and the Internet pay. When the comparison which brand well, and which brands are in the struggle of, Feldman said that good corporate branding, often has the ability to predict what people demand. \u0026 Ldquo; strong brands anticipate needs, and to change people’s desire \u0026 rdquo ;. Some areas are in the struggle of a comprehensive brand, and this is no more difficult than the financial services brand. According Interbrand2008年的报道 integrated brand value of the financial services industry more than $ 130 billion. As of 2012, the brand value has fallen to $ 91 billion. Brand devaluation of the recession on the one hand from the negative pressure, on the other hand due to their own poor performance. Feldmeth explains, Interbrand assessment of brand value, depending on the company’s performance, which also applies to CitiBank (Citibank), JPMorgan (JP Morgan) and other large banks. \u0026 Ldquo; if you can not make money from the brand, then you really are worthless \u0026 rdquo ;. 24 / 7WallSt. Recalling the Interbrand in 2012 reported 100 world’s most valuable brand list, the rankings measuring period is January 1, 2011 to January 30, 2012. Including the advantages of each brand, the commercial value of branded products or services, the role of brand success of the company size. 24 / 7WallSt. We also collected every brand of parent company financial performance, including market share and company tax. The following are the past year, the brand devaluation of the worst 10 brands: 10.Dell devaluation of brand value: 9% Brand value: $ 7.6 billion (49th) parent company:. DellInc year income Change: -2.36% Industry: science and technology over the past four years, Dell’s brand value has been reduced because of the company’s strategic IT services to shift from PC sales, which is HP’s try and get the limited success of the practice. 2012, Interbrand valuation of Dell brand value is $ 7.6 billion, is the lowest of the past 11 years. Although it is still the world’s largest PC maker, but the second quarter this year, PC shipments compared to last year by 11.5%. The company has also developed into a smartphone dilemma, and in March the US stock market. Despite these problems, but the latest report shows that Dell shows that in fiscal year 2012: \u0026 ldquo; enterprise solutions and business services, as a leader in the implementation of corporate strategy, increased 6 percent to $ 18.6 billion, accounting for 30% of revenue, and the gross margin nearly half \u0026 rdquo ;. 9.ThomsonReuters devaluation of brand value: 11% brand value: $ 8.4 billion (44th) Parent: ThomsonReutersCorp year revenue change: 1.5% industry: business services despite ThomsonReuters (Townsend \u0026 middot; Reuters) once the financial terminal market dominant position, but its rival Bloomberg (Bloomberg) in recent years, has gained considerable market share, but in February, WallSt.Burton-TaylorInternationalConsultingmanaging (Wall Street Burton-Taylo international management consulting firm) partner DouglasTaylor (Douglas \u0026 middot; Taylor) told a Canadian business, Bloomberg’s market share has caught up ThomsonReuter, each nearly a third. Turning Bloombergterminal Taylor said: \u0026 ldquo; like the Mercedes-Benz product, if you have Bloomberg, then you have the ultimate terminal \u0026 rdquo ;. To avoid the competition from Bloomberg and other peers, has prompted Thomson family in December dismissed the company’s CEO \u0026 mdash; TomGlocer.Interbrand noted that even if the company will win in the competition, companies still want to continue to lead the market, respectively, in other key areas, such as to provide legal research database of law firms, provide access to databases 8.Honda devaluation of product value for tax and accounting professionals: 11% (tied for 9th) Brand value: $ 17.3 billion (21st) parent company:. HondaMotorCompanyLtd year income changes : 4.6% industry: automotive brand value into the deepest recession in the automotive industry is beginning to recover from the 2010 total value of $ 128 billion, and gradually increase to $ 160 billion in 2012. All car brand value Interbrand assessment reports since 2011, has been growing, in addition to Honda and Kia.Honda brand value in 2012 is $ 17.3 billion, compared with its rivals in Japan ToyotaMotorCorp brand value, low- nearly $ 13 billion, was the lowest since 2006 year. Some uncontrollable factors affecting the company’s performance, including the earthquake in Japan, which affected the manufacturing sector; floods in Thailand, the impact of its suppliers. Nevertheless, this car manufacturer is still a need for some damage to its brand responsible for the incident. In recent years, Honda has issued a major recall many times, including last week, recalled more than 570,000 sets of Honda brand vehicles. 7. MTV brand value devaluation: 12% brand value: $ 5.6 billion (67th) Parent: ViacomInc year revenue change: 9.7% industry: Media M also belongs to MTV it? Interbrand noted that, MTV in a step away from it the nature of music, and she keeps close to the low-cost content, and may bring \u0026 ldquo; \u0026 rdquo ;. Identity Crisis And \u0026 ldquo; MTV best challenge push the boundaries of good and eventually regain lost something, it is about 30 years to once a household name \u0026 rdquo ;. While some of its programs attracted the attention of the mainstream, but JerseyShore this had on the history of MTV’s most popular show, its ratings are down from 2011. The program next season coming off the air, and the premiere will start in October 4. Meanwhile, MTV Movie Awards ratings from last year to June this year, has dropped by 29%. 6.Citi brand value devaluation: 12% (tied for 7th) Brand value: $ 7.6 billion (50th) parent company:. CitigroupInc changes in income a year: -5.2% Industry: Financial Services Citi after five years of continuous decline, the As of 2012, its brand value has dropped to $ 23.4 billion less than the highest value of 1/3. In contrast, JPMorganChase \u0026 amp;. Brand value Co of the continued appreciation of the past three years. Over the past few years, due to the US subprime mortgage crisis, the role played by Citi and received a number of lawsuit. In 2008 from the US Treasury’s $ 45 billion bailout by the Federal Reserve gold and did not stress test (to assess the ability of a bank in the stock market or real estate market collapse survival), it has hurt the reputation of the bank. In order to revive the brand value, the bank became one of the Olympic sponsors, and launched a campaign to publicize its history of several major financial companies innovative advertising campaign. However, Interbrand’s JoshFeldmeth told 24 / 7WallSt. He did not think Citi marketing issues appeared, on the contrary in brand valuation, the basic situation of the bank’s brand devaluation had a significant impact. ! 5.Yahoo brand value devaluation: 13% brand value: $ 3.9 billion (97th) Parent: YahooInc year revenue change: -10.6% industry: Internet service in the past year, Yahoo’s news reports on, all around The foul-mouthed’s CEO, as well as dismissal of controversy because of his resume fraud caused. Although the company eventually found a long-term charge of the CEO, MarissaMayer (Marisa \u0026 middot; Meyer), but changing the fate of the company was not so easy. Over the past few years, the company’s advertising market has gradually carved up Google and Facebook. EMarketer forecast 2012 Yohoo! Network display advertising revenue of only 9.3%, lower than 15.4% and 14.4% Facebook of Google’s. 2011, Yohoo! Online display advertising market share was 11%, while in 2010 14%, this year is the online display advertising revenues are more than any other network industries year. Today, Meyer is trying to fight a Yahoo! mobile platforms, smartphones and tablet computers to generate income. 4.Mo \u0026 euml; t \u0026 amp; Chandon brand value devaluation: 13% (tied for 5th) Brand value: $ 3.8 billion (98th) Parent: LVMHMo \u0026 euml; tHennessyLouisVuitton year revenue change: 22.4% industry: alcohol as the French luxury goods group LVMH part, Mo \u0026 euml; t \u0026 amp; Chandon (Moet \u0026 Chandon) brand value since last year, depreciation of more than $ 500 million. Since the implementation of tourism projects in the proxy St.Tropez (Saint Tropez) opened boutique hotel and worldwide, making the brand devaluation. To rebranding, Mo \u0026 euml; t \u0026 amp; Chandon has signed a US sailing sponsorship contract. . Interbrand’s JoshFeldmeth to 24 / 7WallSt said: \u0026 ldquo; not to say that Mo \u0026 euml; t \u0026 amp; Chandon brand weakened, but the rules change \u0026 rdquo ;. According ShankenNewsDaily (liquor industry news media) reported that last year the brand in the United States remains a champagne sales in the first position, sales rose by 1.3 percent to 410,000 pieces. 3.Nokia brand value devaluation: 16% brand value: $ 21 billion (19th) Parent: NokiaCorp year revenue change: -20.5% industry: Electronic Nokia had a tough year. Nokia in a few years lost market share, Samsung (Samsung) eventually made, and in 2012 became the largest handset manufacturers in the first quarter. The company’s stock price fell by more than half compared to last year, in January the company announced the layoff of 10,000 people, in order to maintain cash flow. Today, the Finnish company is pinning its hopes Microsoft’s Window \u0026 rsquo; s mobile operating system. In September, the first time to show investors their Lumia920 smart phone, but the impact to investors but not profound. \u0026 Ldquo; the challenge is that many companies in the world are in their devices 4th generation, 5th generation 6th generation even moving, but Nokia is still a difficult transition to Phase 1 \u0026 rdquo;, RBC analyst MarkSue to Reuters ( Reuters) said, \u0026 rdquo; it still needs to catch up for a long time \u0026 rdquo ;. Although Nokia is trying to catch up, still received NokiaLumia900 buyers who in April of complaints about poor network connection. 2.GoldmanSachs brand value devaluation: 16% (tied for 3rd) Brand value: $ 7.6 billion (48th) changes in income a year: -23.2% industry: financial services GoldmanSachs brand suffered quite a shock, mainly due to the financial crisis, Because of the complexity involved in the sale of CDOs and the involvement of the Greek crisis. March, as executive director of the London office of the wording of an article published in the ‘New York Times’ columnist harsh article, making the company back under the spotlight. Smith said: \u0026 ldquo; the interests of customers because of the company operations and profitability, rather constantly being marginalized \u0026 rdquo ;, and he pointed out that company directors message, often dubbed the client \u0026 ldquo; \u0026 rdquo ;. puppets Revenue in the first half of 2012, due to weak trading volume, the lowest level since 2005. The company admitted last year compared to the first six months, 14% of wage cuts and reduce the number of employees. 1.BlackBerry devaluation of brand value: 39% of brand value: $ 3.9 billion (93rd) Parent: ResearchinMotionLtd year revenue change: 25.2% industry: electronic ResearchInMotion founded by the BlackBerry, which used to dominate the smartphone market, with a large number of loyal users, and often joked that they addicted to BlackBerry. However, at the end of 2011 as BlackBerry shutdown errors, failure of its Playbook tablet PCs and intense competition from Apple’s iPhone and Google’s Android devices, leading BlackBerry brand the rapid decline in value. According to comScore data, only one year, the smart phone operating platform market share of BlackBerry in July 2011 from 21.7% to 9.5%. At the same time, Apple’s market share rose from 27 percent to 33.4 percent, while Google’s share rose from 41.8% to 52.2% over the past three years, the stock of its parent company fell by nearly 90%. RIM announced in June that it will be from 16,500 employees, laid off 5,000 layoffs rate of nearly 30%. RIM hopes early 2013’s upcoming BlackBerry10. Original author: MikeSauter, SamuelWeigley, AlexanderE.M.Hess, BrianZajac Source: 10BrandsLosingtheMostValue additional reports please venue to: Capital laboratory to read this report by the \u0026 ldquo; capital Lab \u0026 rdquo; (microblogging: http: // weibo. com / coinsay) and \u0026 ldquo; i horse \u0026 rdquo; co-produced, co-authored this article from the Capital laboratory Sun Wanqing, the original reading, download address: http: //www.coinsay.com/publications.html. If you encounter any problems in the process of reading the report, please contact post@chuangyejia.com, look forward to your comments and suggestions!2012 devaluation of the worst 10 brands!
[REVIEW] If the enterprise than combat vehicles, brands like banners. In danger of economic decline, revenue decline, the market has shrunk, fatigue and other factors that constitute the innovation, how many tanks are no longer strong, how many banners are fading? Recently, the global brand consultancy Interbrand After a thorough investigation and assessment, released its 2012 devaluation of the worst 10 brands: there whom we have repeatedly distraught old technology giants, such as BlackBerry, Nokia, Yahoo! , Dell; there used to Conspire cloud cover as the rain of the financial giant like Citigroup, Goldman Sachs; there have been media pioneer MTV. Behind each of the depreciation of the data, in fact, hidden in a thrilling enough, thought-provoking story, people have touched the heart: the battle flag is no longer bright day, \u0026 ldquo; in future years can not guess either, with flags wrapped around Tears; or, with tears wash bright flag. (Wang Guozhen ‘Tears and flag’) \u0026 rdquo; [translation] According to Interbrand survey, Coca-Cola (Coca-Cola) for re-election world’s most valuable brand, and Apple (Apple) no suspense followed. Given the rapid growth of the consumer electronics companies, it will in the near future, easily more than the world’s number one brand. Look: the 10 worst brand devaluation since last report, although a number of super-brands (such as Amazon.com (Amazon), (Samsung) and Oracle (Oracle) Samsung) value increased by more than 20% or more, but there is a the rapid decline in the value of a large number of brands. GoldmanSachs (Goldman), this is still the world’s most valuable financial brand, its brand value depreciated by 16%. BlackBerry (BlackBerry) brand value has shrunk nearly 40%. According to Interbrand’s report, 24 / 7WallSt. Recalling the past year, Goldman Sachs, blackberry and other eight depreciation of the worst brands. Over the past year, some of the very rapid development of the industry. Although the automotive industry is still in recovery, but since reports last year, have seen their brand value increased gradually. 11 super car manufacturers in Europe and Japan, there are nine appeared on the 100 most valuable brands list, an increase of 12 percent compared to last year. At the same time, according to Interbrand study, technology companies, Apple brand value rate of 129% lead, its brand value growth of the total $ 320 billion worth of nearly 27%. However, brand performance in science and technology, the automotive industry is more complex than that. While Apple and Samsung compared to last year, it is to enhance its brand value fastest, but the sector remains poor performance of some brand companies. Unlike Apple and Samsung redefines the mobile phone market, so some of the companies, like BlackBerry and Nokia (Nokia) this brand, it was thrown far behind. Interbrand’s CEO, JoshFeldmeth (Josh \u0026 middot; Field Mays) told 24 / 7WallSt, only those who have the ability to redefine the enterprise market, the brand will be successful. He cited the example of Apple, the Apple to seize the mobile phone market, and integrate the new ecosystem, allowing consumers a single device for gaming, music and the Internet pay. When the comparison which brand well, and which brands are in the struggle of, Feldman said that good corporate branding, often has the ability to predict what people demand. \u0026 Ldquo; strong brands anticipate needs, and to change people’s desire \u0026 rdquo Jordan Fight Club ’91 ;. Some areas are in the struggle of a comprehensive brand, and this is no more difficult than the financial services brand. According Interbrand2008年的报道 integrated brand value of the financial services industry more than $ 130 billion. As of 2012, the brand value has fallen to $ 91 billion. Brand devaluation of the recession on the one hand from the negative pressure, on the other hand due to their own poor performance. Feldmeth explains, Interbrand assessment of brand value, depending on the company’s performance, which also applies to CitiBank (Citibank), JPMorgan (JP Morgan) and other large banks. \u0026 Ldquo; if you can not make money from the brand, then you really are worthless \u0026 rdquo ;. 24 / 7WallSt. Recalling the Interbrand in 2012 reported 100 world’s most valuable brand list, the rankings measuring period is January 1, 2011 to January 30, 2012. Including the advantages of each brand, the commercial value of branded products or services, the role of brand success of the company size. 24 / 7WallSt. We also collected every brand of parent company financial performance, including market share and company tax. The following are the past year, the brand devaluation of the worst 10 brands: 10.Dell devaluation of brand value: 9% Brand value: $ 7.6 billion (49th) parent company:. DellInc year income Change: -2.36% Industry: science and technology over the past four years, Dell’s brand value has been reduced because of the company’s strategic IT services to shift from PC sales, which is HP’s try and get the limited success of the practice. 2012, Interbrand valuation of Dell brand value is $ 7.6 billion, is the lowest of the past 11 years. Although it is still the world’s largest PC maker, but the second quarter this year, PC shipments compared to last year by 11.5%. The company has also developed into a smartphone dilemma, and in March the US stock market. Despite these problems, but the latest report shows that Dell shows that in fiscal year 2012: \u0026 ldquo; enterprise solutions and business services, as a leader in the implementation of corporate strategy, increased 6 percent to $ 18.6 billion, accounting for 30% of revenue, and the gross margin nearly half \u0026 rdquo ;. 9.ThomsonReuters devaluation of brand value: 11% brand value: $ 8.4 billion (44th) Parent: ThomsonReutersCorp year revenue change: 1.5% industry: business services despite ThomsonReuters (Townsend \u0026 middot; Reuters) once the financial terminal market dominant position, but its rival Bloomberg (Bloomberg) in recent years, has gained considerable market share, but in February, WallSt.Burton-TaylorInternationalConsultingmanaging (Wall Street Burton-Taylo international management consulting firm) partner DouglasTaylor (Douglas \u0026 middot; Taylor) told a Canadian business, Bloomberg’s market share has caught up ThomsonReuter, each nearly a third. Turning Bloombergterminal Taylor said: \u0026 ldquo; like the Mercedes-Benz product, if you have Bloomberg, then you have the ultimate terminal \u0026 rdquo ;. To avoid the competition from Bloomberg and other peers, has prompted Thomson family in December dismissed the company’s CEO \u0026 mdash; TomGlocer.Interbrand noted that even if the company will win in the competition, companies still want to continue to lead the market, respectively, in other key areas, such as to provide legal research database of law firms, provide access to databases 8.Honda devaluation of product value for tax and accounting professionals: 11% (tied for 9th) Brand value: $ 17.3 billion (21st) parent company:. HondaMotorCompanyLtd year income changes : 4.6% industry: automotive brand value into the deepest recession in the automotive industry is beginning to recover from the 2010 total value of $ 128 billion, and gradually increase to $ 160 billion in 2012. All car brand value Interbrand assessment reports since 2011, has been growing, in addition to Honda and Kia.Honda brand value in 2012 is $ 17.3 billion, compared with its rivals in Japan ToyotaMotorCorp brand value, low- nearly $ 13 billion, was the lowest since 2006 year. Some uncontrollable factors affecting the company’s performance, including the earthquake in Japan, which affected the manufacturing sector; floods in Thailand, the impact of its suppliers. Nevertheless, this car manufacturer is still a need for some damage to its brand responsible for the incident. In recent years, Honda has issued a major recall many times, including last week, recalled more than 570,000 sets of Honda brand vehicles. 7. MTV brand value devaluation: 12% brand value: $ 5.6 billion (67th) Parent: ViacomInc year Nike Air Max 89 revenue change: 9.7% industry: Media M also belongs to MTV it? Interbrand noted that, MTV in a step away from it the nature of music, and she keeps close to the low-cost content, and may bring \u0026 ldquo; \u0026 rdquo ;. Identity Crisis And \u0026 ldquo; MTV best challenge push the boundaries of good and eventually regain lost something, it is about 30 years to once a household name \u0026 rdquo ;. While some of its programs attracted the attention of the mainstream, but JerseyShore this had on the history of MTV’s most popular show, its ratings are down from 2011. The program next season coming off the air, and the premiere will start in October 4. Meanwhile, MTV Movie Awards ratings from last year to June this year, has dropped by 29%. 6.Citi brand value devaluation: 12% (tied for 7th) Brand value: $ 7.6 billion (50th) parent company:. CitigroupInc changes in income a year: -5.2% Industry: Financial Services Citi after five years of continuous decline, the As of 2012, its brand value has Nike Air Presto Mens dropped to $ 23.4 billion less than the highest value of 1/3. In contrast, JPMorganChase \u0026 amp;. Brand value Co of the continued appreciation of the past three years. Over the past few years, due to the US subprime mortgage crisis, the role played by Citi and received a number of lawsuit. In 2008 from the US Treasury’s $ 45 billion bailout by the Federal Reserve gold and did not stress test (to assess the ability of a bank in the stock market or real estate market collapse survival), it has hurt the reputation of the bank. In order to revive the brand value, the bank became one of the Olympic sponsors, and launched a campaign to publicize its history of several major financial companies innovative advertising campaign. However, Interbrand’s JoshFeldmeth told 24 / 7WallSt. He did not think Citi marketing issues appeared, on the contrary in brand valuation, the basic situation of the bank’s brand devaluation had a significant impact. ! 5.Yahoo brand value devaluation: 13% brand value: $ 3.9 billion (97th) Parent: YahooInc year revenue change: -10.6% industry: Internet service in the past year, Yahoo’s news reports on, all around The foul-mouthed’s CEO, as well as dismissal of controversy because of his resume fraud caused. Although the company eventually found a long-term charge of the CEO, MarissaMayer (Marisa \u0026 middot; Meyer), but changing the fate of the company was not so easy. Over the past few years, the company’s advertising market has gradually carved up Google and Facebook. EMarketer forecast 2012 Yohoo! Network display advertising revenue of only 9.3%, lower than 15.4% and 14.4% Facebook of Google’s. 2011, Yohoo! Online display advertising market share was 11%, while in 2010 14%, this year is the online display advertising revenues are more than any other network industries year. Today, Meyer is trying to fight a Yahoo! mobile 2015 Latest Nike Shoes platforms, smartphones and tablet computers to generate income. 4.Mo \u0026 euml; t \u0026 amp; Chandon brand value devaluation: 13% (tied for 5th) Brand value: $ 3.8 billion (98th) Parent: LVMHMo \u0026 euml; tHennessyLouisVuitton year revenue change: 22.4% industry: alcohol as the French luxury goods group LVMH part, Mo \u0026 euml; t \u0026 amp; Chandon (Moet \u0026 Chandon) brand value since last year, depreciation of more than $ 500 million. Since the implementation of tourism projects in the proxy St.Tropez (Saint Tropez) opened boutique hotel and worldwide, making the brand devaluation. To rebranding, Mo \u0026 euml; t \u0026 amp; Chandon has signed a US sailing sponsorship contract. . Interbrand’s JoshFeldmeth to 24 / 7WallSt said: \u0026 ldquo; not to say that Mo \u0026 euml; t \u0026 amp; Chandon brand weakened, but the rules change \u0026 rdquo ;. According ShankenNewsDaily (liquor industry news media) reported that last year the brand in the United States remains a champagne sales in the first position, sales rose by 1.3 percent to 410,000 pieces. 3.Nokia brand value devaluation: 16% brand value: $ 21 billion (19th) Parent: NokiaCorp year revenue change: -20.5% industry: Electronic Nokia had a tough year. Nokia in a few years lost market share, Samsung (Samsung) eventually made, and in 2012 became the largest handset manufacturers in the first quarter. The company’s stock price fell by more than half compared to last year, in January the company announced the layoff of 10,000 people, in order to maintain cash flow. Today, the Finnish company is pinning its hopes Microsoft’s Window \u0026 rsquo; s mobile operating system. In September, the first time to show investors their Lumia920 smart phone, but the impact to investors but not profound. \u0026 Ldquo; the challenge is that many companies in the world are in their devices 4th generation, 5th generation 6th generation even moving, but Nokia is still a difficult transition to Phase 1 \u0026 rdquo;, RBC analyst MarkSue to Reuters ( Reuters) said, \u0026 rdquo; it still needs to catch up for a long time \u0026 rdquo ;. Although Nokia is trying to catch up, still received NokiaLumia900 buyers who in April of complaints about poor network connection. 2.GoldmanSachs brand value devaluation: 16% (tied for 3rd) Brand value: $ 7.6 billion (48th) changes in income a year: -23.2% industry: financial services GoldmanSachs brand suffered quite a shock, mainly due to the financial crisis, Because of the complexity involved in the sale of CDOs and the involvement of the Greek crisis. March, as executive director of the London office of the wording of an article published in the ‘New York Times’ columnist harsh article, making the company back under the spotlight. Smith said: \u0026 ldquo; the interests of customers because of the company operations and profitability, rather constantly being marginalized \u0026 rdquo ;, and he pointed out that company directors message, often dubbed the client \u0026 ldquo; \u0026 rdquo ;. puppets Revenue in the first half of 2012, due to weak trading volume, the lowest level since 2005. The company admitted last year compared to the first six months, 14% of wage cuts and reduce the number of employees. 1.BlackBerry devaluation of brand value: 39% of brand value: $ 3.9 billion (93rd) Parent: ResearchinMotionLtd year revenue change: 25.2% industry: electronic ResearchInMotion founded by the BlackBerry, which used to dominate the smartphone market, with a large number of loyal users, and often joked that they addicted to BlackBerry. However, at the end of 2011 as BlackBerry shutdown errors, failure of its Playbook tablet PCs and intense competition from Apple’s iPhone and Google’s Android devices, leading BlackBerry brand the rapid decline in value. According to comScore data, only one year, the smart phone operating platform market share of BlackBerry in July 2011 from 21.7% to 9.5%. At the same time, Apple’s market share rose from 27 percent to 33.4 percent, while Google’s share rose from 41.8% to 52.2% over the past three years, the stock of its parent company fell by nearly 90%. RIM announced in June that it will be from 16,500 employees, laid off 5,000 layoffs rate of nearly 30%. RIM hopes early 2013’s upcoming BlackBerry10. Original author: MikeSauter, SamuelWeigley, AlexanderE.M.Hess, BrianZajac Source: 10BrandsLosingtheMostValue additional reports please venue to: Capital laboratory to read this report by the \u0026 ldquo; capital Lab \u0026 rdquo; (microblogging: http: // weibo. com / coinsay) and \u0026 ldquo; i horse \u0026 rdquo; co-produced, co-authored this article from the Capital laboratory Sun Wanqing, the original reading, download address: http: //www.coinsay.com/publications.html. If you encounter any problems in the process of reading the report, please contact post@chuangyejia.com, look forward to your comments and suggestions!