Entrepreneurial godfather Ji Qi: how to cure anxiety Internet
Internet Anxiety disorders are almost all entrepreneurs of this era a common problem, the three companies will send decade entrepreneurial godfather Ji Qi Nasdaq-listed for this cause of trouble, he even buy the fire to reviews and that they are ‘ nothing ‘channels monopoly. Now, he said he had found a cure for anxiety Internet recipe that O2O2O. The first time I saw the ‘Internet anxiety disorder’ is in the ‘China Entrepreneur’ magazine. Yes, I recently was some anxiety, unable to find the exact words to express, but the word accurately sums up my feelings. The market value of Internet companies to easily go beyond the traditional business I moved from the traditional hotel industry called the Internet industry, it has been 12 years, although very hard, very tired, but feel pretty good outcome: Although the late start, but are constantly surpass in all aspects first, such as home, and slowly has become China’s hotel industry, ‘the first card.’ Plus I have a serial entrepreneur several companies, but also some of the new entrepreneurs are often requested to introduce ‘experience.’ I remember a small restaurant in Guangzhou, the only product will sink sub me something entrepreneurial advice and financing. I do not remember what had told him, if he has helped also unknown. But today the only product of the market value of 5.8 billion dollars has been our 3.5 times, and even beyond Ctrip! I sincerely do crazy crazy earnest almost a decade of traditional enterprises, is easily more than a younger generation of young Internet companies! Even known as the Internet started Ctrip nor spared (Where the impact on Ctrip is a big, listed less than a year, half the market value has more than Ctrip!) and once at the annual meeting of IDG, I vowed known To make their own living Hua businesses $ 10 billion, the audience is a round of applause, he gave me a lot of encouragement. Feel is also quite remarkable. I happened to be speaking at the back of Lei Jun, millet him than I am late, a price last round of financing has more than 10 billion dollars! Not listed it, to 10 billion it! Shame, shame! The hotel industry is not good to do, are some of the dirty work so hard, tedious affairs, and many other aspects. Economic Chain harder, both better but also cheaper, the cost of slightly higher profit was gone; 365 days, every day to increase the eye, not out of what blunder; every day to do business, the day almost, you have to back hard to fill. You see other people, dip the Internet spot, another new Internet game, breezed market capitalization surpassed us. Light From the market point of view, is several times, several times the gap. Not to mention anyone who is stupid clever, the old saying ‘Him,’ Are we so hard, so hard, are nothing with it? Heaven where? Internet era of anxiety is sick of all businesses is another matter anxiety OTA . With the popularity of APP, OTA were all done their best, but also a comprehensive service platform, but also a mobile phone portal. Phone screen is small, limited capacity, APP is difficult to single purpose of us being retained in the mobile phone users. Seeing a little rise in the proportion of OTA, was anxious. Originally OTA per room, more than twice what we earn, along with the popularity of mobile Internet, will be snatched from us more market share. If this continues, we’ll become a maid to earn hard cash it! OTA life easier for you? May not. Jian Zhang back to Ctrip, the drastic adjustments, working day and night. It is mergers and acquisitions, and investment. In addition to the deal from going where and eLong competition and eroded, but also beware of Ali and Tencent pilfering. BAT day has really worked hard to like Ma brother had it been badly battered by Tencent micro letter, also in obvious anxiety: Internal forced to promote ‘exchanges’; hastily launched mobile game; the acquisition of microblogging; even heard 360 shares!? Message (Ma once threatened: Ali forever uncooperative with 360!) it may not be easy Look Ma His words:!?! Internet era, the era of mobile Internet, an enterprise seem like unbreakable, in fact, has a big crisis, little grasp this trend, then, in fact, very dangerous thing before accumulation could dead. …… Seems everyone in anxiety, are entangled, they are agonizing and find. The reason we are anxious that the Internet is mainly the mobile Internet. With the wave of the Internet 14 years ago, every revolution of information technology, to the business community to bring endless imagination, but also brought the transition crisis and panic of being eliminated. Online business life cycle will be shorter when a problem has no solution, the other hand itself retrospect, might be able to find direction, find the answer. Before 1949, there have been many Chinese ‘King’, such as scissors king Wuliangye, large Wangwu Fang Zhai dumplings, flour magnate cotton big Wangrong Shi family, Quanjude roast duck king, Match King Liu Hongsheng, Tiger Balm King Aw Boon Haw …… These are with people The industry is closely related to daily life, they rise in the nation’s capital, is rapidly becoming a leader in all walks of life. After the liberation, most of them were nationalized, and so far there are still some active in their respective fields. We recently invested Quanjude is a very good century-old Quanjude has 150 years of history, has gone beyond Ma 101 Corporate dream. Now look at clothing, food, housing, all areas ‘barons.’ Uniqlo is currently worth 40.8 billion dollars, 95.1 billion US dollars McDonald’s, the Hilton just listed 220 billion dollars, Southwest Airlines 14.6 billion US dollars, it seems the same is the very best. These traditional companies are characterized by: a long history, profitability and stability, size and market capitalization is not small. Think again, 50 years, 100 years ago, the Internet company? No. In the era of new technology emerging, high-tech companies to produce and elimination rate is too high. As a business school case once HP has a storm is blowing; Yahoo substituted Google, Facebook and Google grab the limelight; had $ 200 billion market value of Nokia, was too difficult to run the continuation apples, $ 7 billion fire sale to Microsoft; Microsoft itself is not much better, hold together for warmth can only linger …… 50 years later, 100 years later? I can responsibly say that certainly there will be more new companies with new technologies, subversion these current biggest names in children, today very popular emerging enterprises, can not be too much rest. Look at Today’s world-class hotel group, mostly four or five years or more of history. Founded in 1919, the Hilton has been nearly a hundred years. 50 years, 100 years after that? I believe that people have to sleep, have to travel accommodation. We, therefore, provide basic physiological needs of enterprises will still exist, as long as we do not own the problem, establish a good solid foundation and infrastructure, at that time, China will have the opportunity to live with them and Hilton, one of the world hotel group list. Online business is good, can scale dramatically, can reach 100 billion dollars in size, but very few, so the competition will be very fierce, life cycle will be shorter. Like a night-blooming cereus, beautiful, but only a current. Those lines Niubi business beautiful, very great, I admire this ultimate feeling! Even if such ambitions, but unfortunately there is no such opportunity. Someone’s pet, I think he was involved in the lodging industry is also very good business. Before people 2015 Latest Nike Shoes invented a method without sleep, the lodging industry will certainly subsisting! This close to people’s basic livelihood of the industry, will be more durable, more stable and more diverse. Using the Internet to create the spirit of traditional services through more than thinking, my heart set some. But must not rest on its laurels, behind closed doors, but to do their part in the affair, and basic skills needed to train on the basis of, embrace the Internet! Now a very fashionable word is O2O, namely Online To Offline, it refers under the wire Business opportunities combined with the Internet, so the Internet becomes the foreground offline transactions. O2O companies are now Air Jordan 12 popular Internet companies, such as public comment network, buy websites, mostly traditional services fell silent, as if they have no relationship with the same. In fact, O2O very broad concept, as long as the industry chain can relate to the line, but also relates to the line, you can pass called O2O. Faced with such a mobile Internet revolution, an ostrich is not acceptable. Internet-based OTA, every night is already earns about twice our corporate entities, the market value after amplification is up to 7-8 times higher. If our own progress, further wave of change in the mobile Internet, the profits will be less and less, and finally reduced to earn hard cash can not escape the fate of migrant workers! 10 years ago, when I just entered the traditional industries, raise : The spirit of creating the traditional IT industry. China today truly competitive hotel industry, is to uphold this spirit of enterprise. Today, I have to be further adjusted as follows: using the Air Jordan 18 Internet to create the spirit of traditional services. Not just to use Internet technology, is more important is the Internet thinking. What is the ‘Internet thinking’? Internet thinking is thinking in terms of relative industrialization. Standard industrial age thinking is: mass production, mass marketing and mass propagation. But the Internet era, this important Trinity deconstructed. It is because of industrialization developed products and production capacity not only scarce, but greatly excess; product more by way of presentation of information, the channel monopoly becomes impossible; most fundamentally, the media monopoly was broken, Consumers also become media producers and disseminators, manufacturing hot commodity through a one-way, broadcast, consumer behavior patterns induced a longer feasible. We are ushering in an era of consumer sovereignty equality of consumption, consumption of democracy and freedom of consumption. The key role of the original supply chain, such as power brands, distributors and retailers in the diluted even at the end of the recession. In the era of consumer sovereignty and consumer information more symmetrical, traditional interest groups in the value chain increasingly difficult barriers to consolidate their own interests, the traditional hegemony and retail brand hegemony gradually lose the ability to give orders. The right to speak out the transfer from the retailer to the consumer hands, consumers from the media, the establishment and strengthening of such autonomy. Internet thinking is a user-oriented thinking. Previous companies will talk about ‘customer first, product is king,’ but this slogan is either self-proclaimed, either out of moral self-discipline business owners. But in the digital age, ‘customer first’ is the guideline you must follow, you have to really please the user, because the user reputation and praise into a valuable asset. Mobile Internet and further subvert the existing business value systems and reference. In the past, retailers and brands accustomed to boast, but the economy is the core fans a sense of participation. We must take the initiative to invite users to participate in the creative, design, production and sales of the entire value chain. Mobile Internet also subvert the law of value creation. We must return to the nature of the business, to find the real pain points users, itchy spot, creating value for customers. Like Lei Jun said: do sell products to users scream. If you provide consumer value of the product itself is only due to the presence of large number of homogeneous goods, the fans are not motivated to buy your stuff. Reviews and buy ‘nothing’ in order to distinguish the current monopoly of popular channels O2O concept, as well as to better interpret O2O way our traditional industries, I proposed the concept of O2O2O of. Offline O is a first line, that is, our products and services, which is our basic and fundamental. In this Internet age, we have to spread the use of the Internet means (Online), to sell our line of products and services. This is the first O2O (Offline TO Online). Users Online online purchase our products and services, you must come to our store to experience Offline, this is the second O2O. Even up as O2O2O. I used a triangle to represent. Below this edge is a solid basis for the line, which is our survival and competition is all about. Above the top of that we must make good use of Internet tools, and use it to improve our awareness, improve our operational efficiency, improve the user experience of the whole process. Many emerging Internet O2O companies are doing some ‘nothing’ to do. Excess use of services and products, with the business to make a good discount in order to attract large number of customers, cheap wholesale cheap sales, calling them ‘buy.’ Gather a group of user reviews, merchant ratings to rank, and then try to make money with the business or the user, this is called ‘Comments net.’ Once they amassed a huge user, just past the distribution channels, as a monopoly business and user communication channels, there will be a strong voice, will earn excess profits on both sides, but more to the merchant squeeze high commissions. Past industrial age Gome, Suning, the previous generation of channels that monopoly. For small businesses and distributed businesses, these new type of O2O is helpful, at least not beyond the critical point when the profit is more good than harm. But for large brand groups, if blindly rely on these new channels, it would be disastrous. Because these new ‘intermediary’ easier precipitation users more easily adhered users. Under the social, mobility driven, but also have a ‘brand to go’ situation. For China’s traditional services, while actually experiencing the brand and to the brand of the two opposites unified process. Since China has long despised and repressed services, making the brand trend is obvious; but the Internet, especially for the mobile Internet and the rise of social media, have played down the role of the brand, thus creating a ‘de-branding’ tendency. We can both contradictory trends in, a kind of twisted spiral of force to deal with. The ideal is to become China live ‘below the line king’ traditional services to find their own position in the new structure and core values, the need to have Internet thinking. I made O2O2O mode (actually O2O model, but such an expression more clearly and differentiate) should be applied most traditional services. Future still need this variant of ‘intermediary’ and the middle channel? Future of the brand group or whether this pattern today? Worthy of our consideration and exploration. Such as hotel groups, from the first asset-heavy model, evolved to today’s asset-light model, brand and management based. Whether future hotel group should be further evolution, evolved brand + management + channel model? With such thinking, we will try and investigate further. The ideal is to become China live ‘below the line king.’ I firmly believe that:! The development of any technology, are no substitute for real experience offline. For example, good products and services hotel restaurant make delicious dishes, always the most important core values of our line, online platforms can never replace the experience services. Mobile Internet, provide a more effective means of communication and trade with our users, without the need for any third party interference or rarely meantime. Our own core values, and end users direct docking, making them easy, fast, not expensive. In this concept of domination, the Chinese hope to become a leader in the world live in the hotel industry, becoming the tens of billions of dollars of the company. There is anxiety, there will ponder; there thinking, will have a breakthrough; there is a breakthrough, we will have a bright future.Entrepreneurial godfather Ji Qi: how to cure anxiety Internet
Internet Anxiety disorders are almost all entrepreneurs of this era a common problem, the three companies will send decade entrepreneurial godfather Ji Qi Nasdaq-listed for this cause of trouble, he even buy the fire to reviews and that they are ‘ nothing ‘channels monopoly. Now, he said he had found a cure for anxiety Internet recipe that O2O2O. The first time I saw the ‘Internet anxiety disorder’ is in the ‘China Entrepreneur’ magazine. Yes, I recently was some anxiety, unable to find the exact words to express, but the word accurately sums up my feelings. The market value of Internet companies to easily go beyond the traditional business I moved from the traditional hotel industry called the Internet industry, it has been 12 years, although very hard, very tired, but feel pretty good outcome: Although the late start, but are constantly surpass in all aspects first, such as home, and slowly has become China’s hotel industry, ‘the first card.’ Plus I have a serial entrepreneur several companies, but also some of the new entrepreneurs are often requested to introduce ‘experience.’ I remember a small restaurant in Guangzhou, the only product will sink sub me something entrepreneurial advice and financing. I do not remember what had told him, if he has helped also unknown. But today the only product of the market value of 5.8 billion dollars has been our 3.5 times, and even beyond Ctrip! I sincerely do crazy crazy earnest almost a decade of traditional enterprises, is easily more than a younger generation of young Internet companies! Even known as the Internet started Ctrip nor spared (Where the impact on Ctrip is a big, listed less than a year, half the market value has more than Ctrip!) and once at the annual meeting of IDG, I vowed known To make their own living Hua businesses $ 10 billion, the audience is a round of applause, he gave me a lot of encouragement. Feel is also quite remarkable. I happened to be speaking at the back of Lei Jun, millet him than I am late, a price last round of financing has more than 10 billion dollars! Not listed it, to 10 billion it! Shame, shame! The hotel industry is not good to do, are some of the dirty work so hard, tedious affairs, and many other aspects. Economic Chain harder, both better but also cheaper, the cost of slightly higher profit was gone; 365 days, every day to increase the eye, not out of what blunder; every day to do business, the day almost, you have to back hard to fill. You see other people, dip the Internet spot, another new Internet game, breezed market capitalization surpassed us. Light From the market point of view, is several times, several times the gap. Not to mention anyone who is stupid clever, the old saying ‘Him,’ Are we so hard, so hard, are nothing with it? Heaven where? Internet era of anxiety is sick of all businesses is another matter anxiety OTA . With the popularity of APP, OTA were all done their best, but also a comprehensive service platform, but also a mobile phone portal. Phone screen is small, limited capacity, APP is difficult to single purpose of us being retained in the mobile phone users. Seeing a little rise in the proportion of OTA, was anxious. Originally OTA per room, more than twice what we earn, along with the popularity of mobile Internet, will be snatched from us more market share. If this continues, we’ll become a maid to earn hard cash it! OTA life easier for you? May not. Jian Zhang back to Ctrip, the drastic adjustments, working day and night. It is mergers and acquisitions, and investment. In addition to the deal from going where and eLong competition and eroded, but also beware of Ali and Tencent pilfering. BAT day has really worked hard to like Ma brother had it been badly battered by Tencent micro letter, also in obvious anxiety: Internal forced to promote ‘exchanges’; hastily launched mobile game; the acquisition of microblogging; even heard 360 shares!? Message (Ma once threatened: Ali forever uncooperative with 360!) it may not be easy Look Ma His words:!?! Internet era, the era of mobile Internet, an enterprise seem like unbreakable, in fact, has a big crisis, little grasp this trend, then, in fact, very dangerous thing before accumulation could dead. …… Seems everyone in anxiety, are entangled, they are agonizing and find. The reason we are anxious that the Internet is mainly the mobile Internet. With the wave of the Internet 14 years ago, every revolution of information technology, to the business community to bring endless imagination, but also brought the transition crisis and panic of being eliminated. Online business life cycle will be shorter when a problem has no solution, the other hand itself retrospect, might be able to find direction, find the answer. Before 1949, there have been many Chinese ‘King’, such as scissors king Wuliangye, large Wangwu Fang Zhai dumplings, flour magnate cotton big Wangrong Shi family, Quanjude roast duck king, Match King Liu Hongsheng, Tiger Balm King Aw Boon Haw …… These are with people The industry is closely related to daily life, they rise in the nation’s capital, is rapidly becoming a leader in all walks of life. After the liberation, most of them were nationalized, and so far there are still some active in their respective fields. We recently invested Quanjude is a very good century-old Quanjude has 150 years of history, has gone beyond Ma 101 Corporate dream. Now look at clothing, food, housing, all areas ‘barons.’ Uniqlo is currently worth 40.8 billion dollars, 95.1 billion US dollars McDonald’s, the Hilton just listed 220 billion dollars, Southwest Airlines 14.6 billion US dollars, it seems the same is the very best. These traditional companies are characterized by: a long history, profitability and stability, size and market capitalization is not small. Think again, 50 years, 100 years ago, the Internet company? No. In the era of new technology emerging, high-tech companies to produce and Nike Air Max 90 Premium elimination rate is too high. As a business school case once HP has a storm is blowing; Yahoo substituted Google, Facebook and Google grab the limelight; had $ 200 billion market value of Nokia, was too difficult to run the continuation apples, $ 7 billion fire sale to Microsoft; Microsoft itself is not much better, hold together for warmth can only linger …… 50 years later, 100 years later? I can responsibly say that certainly there will be more new companies with new technologies, subversion these current biggest names in children, today very popular emerging enterprises, can not be too much rest. Look at Today’s world-class hotel group, mostly four or five years or more of history. Founded in 1919, the Hilton has been nearly a hundred years. 50 years, 100 years after that? I believe that people have to sleep, have to travel accommodation. We, therefore, provide basic physiological needs of enterprises will still exist, as long as we do not own the problem, establish a good solid foundation and infrastructure, at that time, China will have the opportunity to live with them and Hilton, one of the world 2015 Latest Nike Shoes hotel group list. Online business is good, can scale dramatically, can reach 100 billion dollars in size, but very few, so the competition will be very fierce, life cycle will be shorter. Like a night-blooming cereus, beautiful, but only a current. Those lines Niubi business beautiful, very great, I admire this ultimate feeling! Even if such ambitions, but unfortunately there is no such opportunity. Someone’s pet, I think he was involved in the lodging industry is also very good business. Before people invented a method without sleep, the lodging industry will certainly subsisting! This close to people’s basic livelihood of the industry, will be more durable, more stable and more diverse. Using the Internet to create the spirit of traditional services through more than thinking, my heart set some. But must not rest on its laurels, behind closed doors, but to do their part in the affair, and basic skills needed to train on the basis of, embrace the Internet! Now a very fashionable word is O2O, namely Online To Offline, it refers under the wire Business opportunities combined with the Internet, so the Internet becomes the foreground offline transactions. O2O companies are now popular Internet companies, such as public comment network, buy websites, mostly traditional services fell silent, as if they have no relationship with the same. In fact, O2O very broad concept, as long as the industry chain can relate to the line, but also relates to the line, you can pass called O2O. Faced with such a mobile Internet revolution, an ostrich is not acceptable. Internet-based OTA, every night is already earns about twice our corporate entities, the market value after amplification is up to 7-8 times higher. If our own progress, further wave of change in the mobile Internet, the profits will be less and less, and finally reduced to earn hard cash can not escape the fate of migrant workers! 10 years ago, when I just entered the traditional industries, raise : The spirit of creating the traditional IT industry. China today truly competitive hotel industry, is to uphold this spirit of enterprise. Today, I have to be further adjusted as follows: using the Internet to create the spirit of traditional services. Not just to use Internet technology, is more important is the Internet thinking. What is the ‘Internet thinking’? Internet thinking is thinking in terms of relative industrialization. Standard industrial age thinking is: mass production, mass marketing and mass propagation. But the Internet era, this important Trinity deconstructed. It is because of industrialization developed products and production capacity not only scarce, but greatly excess; product more by way of presentation of information, the channel monopoly becomes impossible; most fundamentally, the media monopoly was broken, Consumers also become media producers and disseminators, manufacturing hot commodity through a one-way, broadcast, consumer behavior patterns induced a longer feasible. We are ushering in an era of consumer sovereignty equality of consumption, consumption of democracy and freedom of consumption. The key role of the original supply chain, such as power brands, distributors and retailers in the diluted even at the end of the recession. In the era of consumer sovereignty and consumer information more symmetrical, traditional interest groups in the value chain increasingly difficult barriers to consolidate their own interests, the traditional hegemony and retail brand hegemony gradually lose the ability to give orders. The right to speak out the transfer from the retailer to the consumer hands, consumers from the media, the establishment and strengthening of such autonomy. Internet thinking is a user-oriented thinking. Previous companies will talk about ‘customer first, product is king,’ but this slogan is either self-proclaimed, either out of moral self-discipline business owners. But in the digital age, ‘customer first’ is the guideline you must follow, you have to really please the user, because the user reputation and praise into a valuable asset. Mobile Internet and further subvert the existing business value systems and reference. In the Air Jordan 6 past, retailers and brands accustomed to boast, but the economy is the core fans a sense of participation. We must take the initiative to invite users to participate in the creative, design, production and sales of the entire value chain. Mobile Internet also subvert the law of value creation. We must return to the nature of the business, to find the real pain points users, itchy spot, creating value for customers. Like Lei Jun said: do sell products to users scream. If you provide consumer value of the product itself is only due to the presence of large number of homogeneous goods, the fans are not motivated to buy your stuff. Reviews and buy ‘nothing’ in order to distinguish the current monopoly of popular channels O2O concept, as well as to better interpret O2O way our traditional industries, I proposed the concept of O2O2O of. Offline O is a first line, that is, our products and services, which is our basic and fundamental. In this Internet age, we have to spread the use of the Internet means (Online), to sell our line of products and services. This is the first O2O (Offline TO Online). Users Online online purchase our products and services, you must come to our store to experience Offline, this is the second O2O. Even up as O2O2O. I used a triangle to represent. Below this edge is a solid basis for the line, which is our survival and competition is all about. Above the top of that we must make good use of Internet tools, and use it to improve our awareness, improve our operational efficiency, improve the user experience of the whole process. Many emerging Internet O2O companies are doing some ‘nothing’ to do. Excess use of services and products, with the business to make a good discount in order to attract large number of customers, cheap wholesale cheap sales, calling them ‘buy.’ Gather a group of user reviews, merchant ratings to rank, and then try to make money with the business or the user, this is called ‘Comments net.’ Once they amassed a huge user, just past the distribution channels, as a monopoly business and user communication channels, there will be a strong voice, will earn excess profits on both sides, but more to the merchant squeeze high commissions. Past industrial age Gome, Suning, the previous generation of channels that monopoly. For small businesses and distributed businesses, these new type of O2O is helpful, at least not beyond the critical point when the profit is more good than harm. But for large brand groups, if blindly rely on these new channels, it would be disastrous. Because these new ‘intermediary’ easier precipitation users more easily adhered users. Under the social, mobility driven, but also have a ‘brand to go’ situation. For China’s traditional services, while actually experiencing the brand and to the brand of the two opposites unified process. Since China has long despised and repressed services, making the brand trend is obvious; but the Internet, especially for the mobile Internet and the rise of social media, have played down the role of the brand, thus creating a ‘de-branding’ tendency. We can both contradictory trends in, a kind of twisted spiral of force to deal with. The ideal is to become China live ‘below the line king’ traditional services to find their own position in the new structure and core values, the need to have Internet thinking. I made O2O2O mode (actually O2O model, but such an expression more clearly and differentiate) should be applied most traditional services. Future still need this variant of ‘intermediary’ and the middle channel? Future of the brand group or whether this pattern today? Worthy of our consideration and exploration. Such as hotel groups, from the first asset-heavy model, evolved to today’s asset-light model, brand and management based. Whether future hotel group should be further evolution, evolved brand + management + channel model? With such thinking, we will try and investigate further. The ideal is to become China live ‘below the line king.’ I firmly believe that:! The development of any technology, are no substitute for real experience offline. For example, good products and services hotel restaurant make delicious dishes, always the most important core values of our line, online platforms can never replace the experience services. Mobile Internet, provide a more effective means of communication and trade with our users, without the need for any third party interference or rarely meantime. Our own core values, and end users direct docking, making them easy, fast, not expensive. In this concept of domination, the Chinese hope to become a leader in the world live in the hotel industry, becoming the tens of billions of dollars of the company. There is anxiety, there will ponder; there thinking, will have a breakthrough; there is a breakthrough, we will have a bright future.Entrepreneurial godfather Ji Qi: how to cure anxiety Internet
Internet Anxiety disorders are almost all entrepreneurs of this era a common problem, the three companies will send decade entrepreneurial godfather Ji Qi Nasdaq-listed for this cause of trouble, he even buy the fire to reviews and that they are ‘ nothing ‘channels monopoly. Now, he said he had found a cure for anxiety Internet recipe that O2O2O. The first time I saw the ‘Internet anxiety disorder’ is in the ‘China Entrepreneur’ magazine. Yes, I recently was some anxiety, unable to find the exact words to express, but the word accurately sums up my feelings. The market value of Internet companies to easily go beyond the traditional business I moved from the traditional hotel industry called the Internet industry, it has been 12 years, although very hard, very tired, but feel pretty good outcome: Although the late start, but are constantly surpass in all aspects first, such as home, and slowly has become China’s hotel industry, ‘the first card.’ Plus I have a serial entrepreneur several companies, but also some of the new entrepreneurs are often requested to introduce ‘experience.’ I remember a small restaurant in Guangzhou, the only product will sink sub me something entrepreneurial advice and financing. I do not remember what had told him, if he has helped also unknown. But today the only product of the market value of 5.8 billion dollars has been our 3.5 times, and even beyond Ctrip! I sincerely do crazy crazy earnest almost a decade of traditional enterprises, is easily more than a younger generation of young Internet companies! Even known as the Internet started Ctrip nor spared (Where the impact on Ctrip is a big, listed less than a year, half the market value has more than Ctrip!) and once at the annual meeting of IDG, I vowed known To make their own living Hua businesses $ 10 billion, the audience is a round of applause, he gave me a lot of encouragement. Feel is also quite remarkable. I happened to be speaking at the back of Lei Jun, millet him than I am late, a price last round of financing has more than 10 billion dollars! Not listed it, to 10 billion it! Shame, shame! The hotel industry is not good to do, are some of the dirty work so hard, tedious affairs, and many other aspects. Economic Chain harder, both better but also cheaper, the cost of slightly higher profit was gone; 365 days, every day to increase the eye, not out of what blunder; every day to do business, the day almost, you have to back hard to fill. You see other people, dip the Internet spot, another new Internet game, breezed market capitalization surpassed us. Light From the market point of view, is several times, several times the gap. Not to mention anyone who is stupid clever, the old saying ‘Him,’ Are we so hard, so hard, are nothing with it? Heaven where? Internet era of anxiety is sick of all businesses is another matter anxiety OTA . With the popularity of APP, OTA were all done their best, but also a comprehensive service platform, but also a mobile phone portal. Phone screen is small, limited capacity, APP is difficult to single purpose of us being retained in the mobile phone users. Seeing a little rise in the proportion of OTA, was anxious. Originally OTA per room, more than twice what we earn, along with the popularity of mobile Internet, will be snatched from us more market share. If this continues, we’ll become a maid to earn hard cash it! OTA life easier for you? May not. Jian Zhang back to Ctrip, the drastic adjustments, working day and night. It is mergers and acquisitions, and investment. In addition to the deal from going where and eLong competition and eroded, but also beware of Ali and Tencent pilfering. BAT day has really worked hard to like Ma brother had it been badly battered by Tencent micro letter, also in obvious anxiety: Internal forced to promote ‘exchanges’; hastily launched mobile game; the acquisition of microblogging; even heard 360 shares!? Message (Ma once threatened: Ali forever uncooperative with 360!) it may not be easy Look Ma His words:!?! Internet era, the era of mobile Internet, an enterprise seem like unbreakable, in fact, has a big crisis, little grasp this trend, then, in fact, very dangerous thing before accumulation could dead. …… Seems everyone in anxiety, are entangled, they are agonizing and find. The reason we are anxious that the Internet is mainly the mobile Internet. With the wave of the Internet 14 years ago, every revolution of information technology, to the business community to bring endless imagination, but also brought the transition crisis and panic of being eliminated. Online business life cycle will be shorter when a problem has no solution, the other hand itself retrospect, might be able to find direction, find the answer. Before 1949, there have been many Chinese ‘King’, such as scissors king Wuliangye, large Wangwu Fang Zhai dumplings, flour magnate cotton big Wangrong Shi family, Quanjude roast duck king, Match King Liu Hongsheng, Tiger Balm King Aw Boon Haw …… These are with people The industry is closely related to daily life, they rise in the nation’s capital, is rapidly becoming a leader in all walks of life. After the liberation, most of them were nationalized, and so far there are still some active in their respective fields. We recently invested Quanjude is a very good century-old Quanjude has 150 years of history, has gone beyond Ma 101 Corporate dream. Now look at clothing, food, housing, all areas ‘barons.’ Uniqlo is currently worth 40.8 billion dollars, 95.1 billion US dollars McDonald’s, the Hilton just listed 220 billion dollars, Southwest Airlines 14.6 billion US dollars, it seems the same is the very best. These traditional companies are characterized by: a long history, profitability and stability, size and market capitalization is not small. Think again, 50 years, 100 years ago, the Internet company? No. In the era of new technology emerging, high-tech companies to produce and elimination rate is too high. As a business school case once HP has a storm is blowing; Yahoo substituted Google, Facebook and Google grab the limelight; had $ 200 billion market value of Nokia, was too difficult to run the continuation apples, $ 7 billion fire sale to Microsoft; Microsoft itself is not much better, hold together for warmth can only linger …… 50 years later, 100 years later? I can responsibly say that certainly there will be more new companies with new technologies, subversion these current biggest names in children, today very popular emerging enterprises, can not be too much rest. Look at Today’s world-class hotel group, mostly four or five years or more of history. Founded in 1919, the Hilton has been nearly a hundred years. 50 years, 100 years after that? I believe that people have to sleep, have to travel accommodation. We, therefore, provide basic physiological needs of enterprises will still exist, as long as we do not own the problem, establish a good solid foundation and infrastructure, at that time, China will have the opportunity to live with them and Hilton, one of the world hotel group list. Online business is good, can scale dramatically, can reach 100 billion dollars in size, but very few, so the competition will be very fierce, life cycle will be shorter. Like a night-blooming cereus, beautiful, but only a current. Those lines Niubi business beautiful, very great, I admire this ultimate feeling! Even if such ambitions, but unfortunately there is no such opportunity. Someone’s pet, I think he was involved in the lodging industry is also very good business. Before people invented a method without sleep, the lodging industry will certainly subsisting! This close to people’s basic livelihood of the industry, will be more durable, more stable and more diverse. Using the Internet to create the spirit of traditional services 2015 Latest Nike Shoes through more than thinking, my heart set some. But must not rest on its laurels, behind closed doors, but to do their part in the affair, and basic skills needed to train on the basis of, embrace the Internet! Now a very fashionable word is O2O, namely Online To Offline, it refers under the wire Business opportunities combined with the Internet, so the Internet becomes the foreground offline transactions. O2O companies are now popular Internet companies, such as public comment network, buy websites, mostly traditional services fell silent, as if they have no relationship with the same. In fact, O2O very broad concept, as long as the industry chain can relate to the line, but also relates to the line, you can pass called O2O. Faced with such a mobile Internet revolution, an ostrich is not acceptable. Internet-based OTA, every night is already earns about twice our corporate entities, the market value after amplification is up to 7-8 times higher. If our own progress, further wave of change in the mobile Internet, the profits will be less and less, and finally reduced to earn hard cash can not escape the fate of migrant workers! 10 years ago, when I just entered the traditional industries, raise : The spirit of creating the traditional IT industry. China today truly competitive hotel industry, is to uphold this spirit of enterprise. Today, I have to be further adjusted as follows: using the Internet to create the spirit of traditional services. Not just to use Internet technology, is more important is the Internet thinking. What is the ‘Internet thinking’? Internet thinking is thinking in terms of relative industrialization. Standard industrial age thinking is: mass production, mass marketing and mass propagation. But the Internet era, this important Trinity deconstructed. It is because of industrialization developed products and production capacity not only scarce, but greatly excess; product more by way of presentation of information, the channel monopoly becomes impossible; most fundamentally, the media monopoly was broken, Consumers also become media producers and disseminators, manufacturing hot commodity through a one-way, broadcast, consumer behavior patterns induced a longer feasible. We are ushering in an era of consumer sovereignty equality of consumption, consumption of democracy and freedom of consumption. The key role of the original supply chain, such as power brands, distributors and retailers in the diluted even at the end of the recession. In the era of consumer sovereignty and consumer information more symmetrical, traditional interest groups in the value chain increasingly difficult barriers to consolidate their own interests, the traditional hegemony and retail brand hegemony gradually lose the ability to give orders. The right to speak out the transfer from the retailer to the consumer hands, consumers from the media, the establishment and strengthening of such autonomy. Internet thinking is a user-oriented thinking. Previous companies will talk about ‘customer first, product is king,’ but this slogan is Air Jordan CP3 either self-proclaimed, either out of moral self-discipline business owners. But in the digital age, ‘customer first’ is the guideline you must follow, you have to really please the user, because the user reputation and praise into a valuable asset. Mobile Internet and further subvert the existing business value systems and reference. In the past, retailers and brands accustomed to boast, but the economy is the core fans a sense of participation. We must take the initiative to invite users to participate in the creative, design, production and sales of the entire value chain. Mobile Internet also subvert the law of value creation. We must return to the nature of the business, to find the real pain points users, itchy spot, creating value for customers. Like Lei Jun said: do sell products to users scream. If you provide consumer value of the product itself is only due to the presence of large number of homogeneous goods, the fans are not motivated to buy your stuff. Reviews and buy ‘nothing’ in order to distinguish the current monopoly of popular channels O2O concept, as well as to better interpret O2O way our traditional industries, I proposed the concept of O2O2O of. Offline O is a first line, that is, our products and services, which is our basic and fundamental. In this Internet age, we have to spread the use of the Internet means (Online), to sell our line of products and services. This is the first O2O (Offline TO Online). Users Online online purchase our products and services, you must come to our store to experience Offline, this is the second O2O. Even up as O2O2O. I used a triangle to represent. Below this edge is a solid basis for the line, which is our survival and competition is all about. Above the top of that we must make good use of Internet tools, and use it to improve our awareness, improve our operational efficiency, improve the user experience of the whole process. Many emerging Internet O2O companies are doing some ‘nothing’ to do. Excess use of services and products, with the business to make a good discount in order to attract large number of customers, cheap wholesale cheap sales, calling them ‘buy.’ Gather a group of user reviews, merchant ratings to rank, and then try to make money with the business or the user, this is called ‘Comments net.’ Once they amassed a huge user, just past the distribution channels, as a monopoly business and user communication channels, there will be a strong voice, will earn excess profits on both sides, but more to the merchant squeeze high commissions. Past industrial age Gome, Suning, the previous generation of channels that monopoly. For small businesses and distributed businesses, these new type of O2O is helpful, at least not beyond the critical point when the profit is more good than harm. But for large brand groups, if blindly rely on these new channels, it would be disastrous. Because these new ‘intermediary’ easier precipitation users more easily adhered users. Under the social, mobility driven, but also have a ‘brand to go’ situation. Air Jordan 11 For China’s traditional services, while actually experiencing the brand and to the brand of the two opposites unified process. Since China has long despised and repressed services, making the brand trend is obvious; but the Internet, especially for the mobile Internet and the rise of social media, have played down the role of the brand, thus creating a ‘de-branding’ tendency. We can both contradictory trends in, a kind of twisted spiral of force to deal with. The ideal is to become China live ‘below the line king’ traditional services to find their own position in the new structure and core values, the need to have Internet thinking. I made O2O2O mode (actually O2O model, but such an expression more clearly and differentiate) should be applied most traditional services. Future still need this variant of ‘intermediary’ and the middle channel? Future of the brand group or whether this pattern today? Worthy of our consideration and exploration. Such as hotel groups, from the first asset-heavy model, evolved to today’s asset-light model, brand and management based. Whether future hotel group should be further evolution, evolved brand + management + channel model? With such thinking, we will try and investigate further. The ideal is to become China live ‘below the line king.’ I firmly believe that:! The development of any technology, are no substitute for real experience offline. For example, good products and services hotel restaurant make delicious dishes, always the most important core values of our line, online platforms can never replace the experience services. Mobile Internet, provide a more effective means of communication and trade with our users, without the need for any third party interference or rarely meantime. Our own core values, and end users direct docking, making them easy, fast, not expensive. In this concept of domination, the Chinese hope to become a leader in the world live in the hotel industry, becoming the tens of billions of dollars of the company. There is anxiety, there will ponder; there thinking, will have a breakthrough; there is a breakthrough, we will have a bright future.