children’s clothing and children’s equipment

Small cloth bite – sell the story to ‘grow up’
small cloth bite from a ‘small’ story starting precipitate eight years, major internal organs. But small does not mean grow up, small and grow from a small cloth bite, it has spread its tentacles into the animation industry chain upstream and downstream. Text / reporter Cao Wenjun world network operators to sell a story worth? Small cloth bite is from a ‘small’ story grow out of. In 2011, a small cloth bite Taobao customer price is 280 yuan, with annual sales of over 40 million, and the future value of this little story is also with the improvement of the industrial chain and continue to enlarge. In fact, the small cloth bite the toy in front of you is another common, but – a round-faced, wearing overalls children boys and girls in the image of the toy MP3. Competitors spend tens of dollars, will be able to replicate exactly the same, even more intelligent toys. But while others can replicate this shape, but can not copy the story of a small cloth bite, although capable of low prices to attract consumers, but do not go digging small cloth bite old customer’s heart. In 2012, a small cloth bite extending to children’s equipment, clothing both areas, and to plan the operation of small bite cloth puppet drama series, trying to create a complete animation industry chain. Maybe in time, we could actually see the Chinese version of the Disney dream come true. Want to know ‘beauty’, we need to ‘small’ talking origin. The story of a small business selling cloth Wang, founder of the first bite is not a career, 46-year-old Wang is the founder of a small cloth bite before was already a successful businessman. In 2003, Wang has a cause of envy. Gree as the designated supplier of electronic products, Wang is in Shenzhen have their own factories. To outsiders, this is a mature, highly paid career, with professional and technical background coupled with years of industry experience working hard, Wang’s business to look so smooth. However, with the successful transformation of Galanz, TCL and other well-known electrical brands, Wang see the vitality of the brand is far greater than doing OEM, apparently, OEM OEM Wang not want to engage in a lifetime career. And then, Wang has been two years old son started pestering my father every day story. Let Wang headache is that he does not tell the story vividly, and not so much time telling stories. Wang thought: If there is a machine to give the child a story just fine. Thus, Wang began to search the Internet all kinds of children’s version of the story, and these stories to download the MP3, from time to time show it to his son play. The trick, really loved by the two year old son. Story MP3 speaking clearly speaks more vivid than Wang, story novel. However, Wang encountered a problem. 2003 networks and not so popular as it is today, nor rich online information, sound information is not easy to want to find the children’s story version. And another question Wang worried about is that 0-6 years is the critical period of child development, listening to children’s stories for children’s mental development is very helpful. But how to find professional online for early childhood audio information? Wang businessman smell a business opportunity: Why not professional, for early childhood stories, these stories on the Internet, parents are free to download, on MP3, give the children tell stories? Soon, Wang found the expert Mei China Children’s Center was built. Under the guidance of experts in child psychology, the small cloth bite text to create a professional team for early childhood children’s stories, and ask the children dubbing, recording audio files. In the product hardware, as Wang’s factory has been engaged in the production of home appliances and electronics products, MP3 is not difficult to make a transition. Wang decisively stopped the foundry business, only focus on a small cloth bite MP3. Each small cloth bite story through a simple, fun story develop your baby’s good habit, but also become the parents of early education tool. In the beginning, Wang plans to open up the market by way of offline. By signing an agreement with Hualian Supermarket, the small cloth bite MP3 story machine assigned to the major stores, Hualian Supermarket. Parents bought a small cloth bite MP3, you can update the story in a small cloth bite official website. With professional story, complete product, but since then developed a network of competition from similar products on the market, this record has a children’s story of the MP3 market did not open immediately. Find flashpoint truly help small cloth bite find flashpoint is fixed and change channels a small cloth bite image. Small cloth bite MP3 is a small image of the beginning of the duck, chickens, dogs and other animals as a prototype, the image of these animals on the market and a lot of competition between similar products has been quite intense. In 2008, Wang came to Guangzhou, the famous cartoon characters go to a small cloth bite designer design a new image. ‘We want to have sound animal toy on the market has been very much, why we do not do something close to a small humanoid doll? It may be easier for children to remember.’ Wang said. Small cloth bite final image is designed as a round head, wearing overalls, naive boy image. Fixed avatar of a small cloth baby bite to establish the image of hearts played a key role. China’s fertility system determines the most families only one child, while the small cloth bite to the emergence of the identity of a small partner, a partnership between the child and fill the children’s MP3 market this piece of blank. Another reason for the small cloth bite deeply rooted that the details of the strictly controlled. For infant supplies, the Security is most concerned parents, small cloth bite designers in the design of products, but also will be safety first. Small cloth bite of plastic toys, wherever the body is not angular, rounded body, and the appearance of all imported paint, colorless and tasteless, even if the baby 0-6 sucking toy in his hand, there is no harm. Meanwhile, although not to export small cloth bite or by the toy industry’s most stringent testing standards of the EU. Meanwhile, a small cloth bite is still a lot of effort on a small number of parents concerned about the issue. In order to prevent the baby beat toys, each with a small cloth bite toys are equipped with a drop resistance box, each toy has a digital code, consumers can use a digital code into small cloth bite of members and so on. Although there are small details, but a small cloth bite passed on to consumers is professional and focused. In selecting the channel on, it has not warm compared to the previous non-fire mode stores and distributors, Taobao explosive than the Wang and the newly established electricity supplier team expected. In 2008, a small cloth bite and set up in Taobao flagship store. Online, sell toy products, both depend on the product itself, another important factor is the Purchasing Guide. Because parents vacancies in the safety of toys, and specialized knowledge, and therefore will be very careful when choosing toys, but this time, a good Purchasing Guide can often play a crucial role. It is because of the importance of cost under good Purchasing Guide, online, training a good Purchasing Guide is very high. And online, Taobao baby describe breached this bottleneck. ‘Our products if only offline sales, the consumer is difficult to understand the core purpose small cloth bite, give the child what to bring, because the sales staff could not really convey the idea while on Taobao, we have done the most successful , is to describe the use of functional baby head. ‘small cloth bite electricity supplier segment director Yunpeng said. In the description of the baby, the small cloth bite web design team for security products, small cloth bite expert team and the editorial team of professional, small cloth baby bite to cultivate good character, good habits of functionality, and the use of too small cloth bite sharing and other consumer products, has done a detailed description. A comprehensive description of the baby so that parents can see at a glance the small cloth bite can bring anything for the baby, so buy a small cloth bite products, and under this line is almost impossible. It is also the online channel and fit small cloth bite sales model to help small cloth bite to find a market, bringing explosive growth. It has been a return to simple, small cloth bite children’s toys MP3 only a product, but in 2009 a small cloth bite Taobao explosive growth, so Wang began to consider how to expand the toy category. Subsequently, a small cloth bite immediately on the line of a small cloth bite sister models, the content and the small cloth bite boy exactly the same paragraph. Girl image increases, increasing the richness of choice to some extent. However, these toys also have stayed on one-way communication, intelligence is weak, Wang began to have a new idea – ‘toys, reading,’ because at the time China’s toy market, there is not a toy can have a point read function. In 2011, a small cloth bite line, reading series – the shape of an astronaut doll. This doll which is equipped with MP3 and point reader, you can directly point to read the small cloth bite album, but in a small cloth bite album, the set a lot of scenes, such as a classroom, slippery slides, etc., each point of reading a scene, small cloth bite will tell a story associated with the scene. However, for new products, parents do not recognize. After that, a small cloth bite also on-line intelligent plush dolls, dominoes, etc., the effect is not ideal. Section Yunpeng analyze the reasons, said:. ‘Our product is aimed at children aged 0 to 6, 7 years old children market, we do not do as 7 years old age, the children play very intelligent, low-graders is not acceptable. But if you simply tell the story, children under 7 years old can still listen in. Therefore, the simpler the better. ‘In fact, educational toys have a strict age division, suitable for children of different ages play with different toys, premature exposure exceeds the age range of toys, is not conducive to mental growth of children. At present, the small cloth bite MP3 toys for children 0-6 years old children, divided into three stages. The first phase, 0-2 years, including baby prenatal care, mainly because some light music and the world of classical music; the second stage, aged 2 to 5, which is the stage of learning the language of the baby, so the story of a small cloth bite tends to help children learning to talk; the third stage, 6 years old, to help children develop language-based, mostly convoluted songs. To re-seek a breakthrough point, for 0-6 year-old baby, the baby’s intellectual development that best meet design, develop good habits of function, a small cloth baby bite joint Sohu Channel did a study – the most troublesome for parents of baby bad habit. In this survey, a total of 100,000 parents to participate in discussions, and finally the baby does not love to eat, do not love a bath, kindergarten crying baby and other 12 on the list of bad habits. ‘We are before a bend around a lot, done a lot of products are not successful this time, we return to the simple, to do baby 12 bad habits that article.’ Paragraph Yunpeng said. August 22, 2011, the first new small cloth bite on together cost-effective. The products are divided into brother and sister section shall, in content selection, in addition to the traditional functions, as well as 12 buttons specifically for the baby’s 12 bad habits. For example, children do not like to eat, a small cloth bite will be a friend of tone, telling children how to eat; do not want to go to school, a small cloth bite will be described in kindergarten a lot of fun things, encourage children to go to school and so on. The correct bad habits of baby toys, once launched, it has achieved excellent results, 22 August, a small cloth bite-store sales more than 3 million yuan, the Japanese sell more than 20,000 toys. And now, a small cloth bite cartoon image is also fixed at four: a small cloth bite and Want, Pepe, Dada. ‘Small’ growth is 2015 Latest Nike Shoes small, does not mean grow up, small and grow from a small cloth bite, this year has been brewing upstream and downstream industry chain extension. May 2012, formally launched a small cloth bite children’s tableware and clothing two categories. From the story to the children and children’s cutlery, a small cloth bite has been doing research on how to increase association between the two. Culminated in a small cloth bite on the reasons children’s tableware and clothing line project are two-fold: First line of baby growing competition, both online and offline brands have been targeting this potential huge cake, and began to force line on. ‘Maternal and Child divided into toys, children’s equipment, clothing categories, a small cloth bite now making toys, the future will certainly be involved in the other two. The status quo is the maternal line, more competitive, do not come in small cloth bite may never have a chance. ‘Section Yunpeng said. Another reason, it is the operator’s official website for eight years has accumulated 500,000 core members. Now Taobao, cost of introducing a new flow is already high, the maintenance of the old customers is very important. Small cloth bite sell toys, but these toys and similar functions, how to do marketing for the association of these old customers, old customers upgrade repeat purchase rate becomes a problem in front of a small cloth jingle. ‘Before, the parents bought a small cloth bite toys, we would recommend more than ten dollars a box of popular brands, because of the small cloth bite category is very small, there is nothing you can do associated with marketing and even some parents, a buy is several, bought to give as gifts. ‘Section Yunpeng said. For children’s clothing and utensils, small cloth bite marketing aimed at older customers. On the one hand, as an old customer, has been there for a small cloth bite of brand awareness, more acceptable; on the other hand, the small cloth bite children’s clothing and utensils of every product, it will be with the corresponding story, such as a sleeveless vest, the above pattern is a little honey bees, a small cloth bite story team will design a bee story. This year Dongkuan small cloth bite program designed according to the baby’s clothing 12 12 constellations, and to each constellation gives a story. In fact, the children’s industry chain, the most important is to create an atmosphere. In recent Taobao hot Disha female children’s clothing, for example, stressed the princess style series of women, pick from Disha princess animated series books, monthly festival princess, Princess Di Sha spokesperson to make the Disha cartoon princess, certainly not in pass a concept to parents – ‘Every girl is a princess.’ Thus, while laying the groundwork for a story, but a small cloth bite extends from toys and children’s clothing to children’s equipment, on-line results are unsatisfactory. ‘New customers and old customers will have this question:?. How a toy store will sell children’s equipment and clothing to create the atmosphere of a small cloth bite is not enough, that white is not for parents brainwashing’ segment Yunpeng said. Now, a small cloth bite children’s clothing and children’s equipment has the series removed from Taobao main page, and put children’s clothing and children’s products area. How to shop culture, good marketing association, the small cloth bite, there are many way to go. Later this year, it plans to launch a series of small bite cloth puppet theater, animation to deepen by parents for children’s equipment and children’s cognition. Section Yunpeng also revealed that a small cloth bite start doing magazine shop, send monthly to customers and old customers to increase viscosity. The future, a small cloth bite channel focus will gradually tend to be small cloth bite official website, creating a small cloth bite culture, safeguard existing customers, the introduction of customized story …… These are small cloth bite from one story to the animation industry chain extending brewing to do.Small cloth bite – sell the story to ‘grow up’
small cloth bite from a ‘small’ story starting precipitate eight years, major internal organs. But small does not mean grow up, small and grow from a small cloth bite, it has spread its tentacles into the animation industry chain upstream and downstream. Text / reporter Cao Wenjun world network operators to sell a story worth? Small cloth bite is from a ‘small’ story grow out of. In 2011, a small cloth bite Taobao customer price is 280 yuan, with annual sales of over 40 million, and the future value of this little story is also with the improvement of the industrial chain and continue to enlarge. In fact, the small cloth bite the toy in front of you is another common, but – a round-faced, wearing overalls children boys and girls in the image of the toy MP3. Competitors spend tens of dollars, will be able to replicate exactly the same, even more intelligent toys. But while others can replicate this shape, but can not copy the story of a small cloth bite, although capable of low prices to attract consumers, but do not go digging small cloth bite old customer’s heart. In 2012, a small cloth bite extending to children’s equipment, clothing both areas, and to plan the operation of small bite cloth puppet drama series, trying to create a complete animation industry chain. Maybe in time, we could actually see the Chinese version of the Disney dream come true. Want to know ‘beauty’, we need to ‘small’ talking origin. The story of a small business selling cloth Wang, founder of the first bite is not a career, 46-year-old Wang is the founder of a small cloth bite before was already a successful businessman. In 2003, Wang has a cause of envy. Gree as the designated supplier of electronic products, Wang is in Shenzhen have their own factories. To outsiders, this is a mature, highly paid career, with professional and technical background coupled with years of industry experience working hard, Wang’s business to look so smooth. However, with the successful transformation of Galanz, TCL and other well-known electrical brands, Wang see the vitality of the brand is far greater than doing OEM, apparently, OEM OEM Wang not want to engage in a lifetime career. And then, Wang has been two years old son started pestering my father every day story. Let Wang headache is that he does not tell the story vividly, and not so much time telling stories. Wang thought: If there is a machine to give the child a story just fine. Thus, Wang began to search the Internet all kinds of children’s version of the story, and these stories to download the MP3, from time to time show it to his son play. The trick, really loved by the two year old son. Story MP3 speaking clearly speaks more vivid than Wang, story novel. However, Wang encountered a problem. 2003 networks and not so popular as it is today, Air Jordan RCVR nor rich online information, sound information is not easy to want to find the children’s story version. And another question Wang worried about is that 0-6 years is the critical period of child development, listening to children’s stories for children’s mental development is very helpful. But how to find professional online for early childhood audio information? Wang businessman smell a business opportunity: Why not professional, for early childhood stories, these stories on the Internet, parents are free to download, on MP3, give the children tell stories? Soon, Wang found the expert Mei China Children’s Center was built. Under the guidance of experts in child psychology, the small cloth bite text to create a professional team for early childhood children’s stories, and ask the children dubbing, recording audio files. In the product hardware, as Wang’s factory has been engaged in the production of home appliances and electronics products, MP3 is not difficult to make a transition. Wang decisively stopped the foundry business, only focus on a small cloth bite MP3. Each small cloth bite story through a simple, fun story develop your baby’s good habit, but also become the parents of early education tool. In the beginning, Wang plans to open up the market by way of offline. By signing an agreement with Hualian Supermarket, the small cloth bite MP3 story machine assigned to the major stores, Hualian Supermarket. Parents bought a small cloth bite MP3, you can update the story in a small cloth bite official website. With professional story, complete product, but since then developed a network of competition from similar products on the market, this record has a children’s story of the MP3 market did not open immediately. Find flashpoint truly help small cloth bite find flashpoint is fixed and change channels a small cloth bite image. Small cloth bite MP3 is a small image of the beginning of the duck, chickens, dogs and other animals as a prototype, the image of these animals on the market and a lot of competition between similar products has been quite intense. In 2008, Wang came to Guangzhou, the famous cartoon characters go to a small cloth bite designer design a new image. ‘We want to have sound animal toy on the market has been very much, why we do not do something close to a small humanoid doll? It may be easier for children to remember.’ Wang said. Small cloth bite final image is designed as a round head, wearing overalls, naive boy image. Fixed avatar of a small cloth baby bite to establish the image of hearts played a key role. China’s fertility system determines the most families only one child, while the small cloth bite to the emergence of the identity of a small partner, a partnership between the child and fill the children’s MP3 market this piece of blank. Another reason for the small cloth bite deeply rooted that the details of the strictly controlled. For infant supplies, the Security is most concerned parents, small cloth bite designers in the design of products, but also will be safety first. Small cloth bite of plastic toys, wherever the body is not angular, rounded body, and the appearance of all imported paint, colorless and tasteless, even if the baby 0-6 sucking toy in his hand, there is no harm. Meanwhile, although not to export small cloth bite or by the toy industry’s most stringent testing standards of the EU. Meanwhile, a small cloth bite is still a lot of effort on a small number of parents concerned about the issue. In order to prevent the baby beat toys, each with a small cloth bite toys are equipped with a drop resistance box, each toy has a digital code, consumers can use a digital code into small cloth bite of members and so on. Although there are small details, but a small cloth bite passed on to consumers is professional and focused. In selecting the channel on, it has not warm compared to the previous non-fire mode stores and distributors, Taobao explosive than the Wang and the newly established electricity supplier team expected. In 2008, a small cloth bite and set up in Taobao flagship store. Online, sell toy products, both depend on the product itself, another important factor is the Purchasing Guide. Because parents vacancies in the safety of toys, and specialized knowledge, and therefore will be very careful when choosing toys, but this 2015 Latest Nike Shoes time, a good Purchasing Guide can often play a crucial role. It is because of the importance of cost under good Purchasing Guide, online, training a good Purchasing Guide is very high. And online, Taobao baby describe breached this bottleneck. ‘Our products if only offline sales, the consumer is difficult to understand the core purpose small cloth bite, give the child what to bring, because the sales staff could not really convey the idea while on Taobao, we have done the most successful , is to describe the use of functional baby head. ‘small cloth bite electricity supplier segment director Yunpeng said. In the description of the baby, the small cloth bite web design team for security products, small cloth bite expert team and the editorial team of professional, small cloth baby bite to cultivate good character, good habits of functionality, and the use of too small cloth bite sharing and other consumer products, has done a detailed description. A comprehensive description of the baby so that parents can see at a glance the small cloth bite can bring anything for the baby, so buy a small cloth bite products, and under this line is almost impossible. It is also the online channel and fit small cloth bite sales model to help small cloth bite to find a market, bringing explosive growth. It has been a return to simple, small cloth bite children’s toys MP3 only a product, but in 2009 a small cloth bite Taobao explosive growth, so Wang began to consider how to expand the toy category. Subsequently, a small cloth bite immediately on the line of a small cloth bite sister models, the content and the small cloth bite boy exactly the same paragraph. Girl image increases, increasing the richness of choice to some extent. However, these toys also have stayed on one-way communication, intelligence is weak, Wang began to have a new idea – ‘toys, reading,’ because at the time China’s toy market, there is not a toy can have a point read function. In 2011, a small cloth bite line, reading series – the shape of an astronaut doll. This doll which is equipped with MP3 and point reader, you can directly point to read the small cloth bite album, but in a small cloth bite album, the set a lot of scenes, such as a classroom, slippery slides, etc., each point of reading a scene, small cloth bite will tell a story associated with the scene. However, for new products, parents do not recognize. After that, a small cloth bite also on-line intelligent plush dolls, dominoes, etc., the effect is not ideal. Section Yunpeng analyze the reasons, said:. ‘Our product is aimed at children aged 0 to 6, 7 years old children market, we do not do as 7 years old age, the children play very intelligent, low-graders is not acceptable. But if you simply tell the story, children under 7 years old can still listen in. Therefore, the simpler the better. ‘In fact, educational toys have a strict age division, suitable for children of different ages play with different toys, premature exposure exceeds the age range of toys, is not conducive to mental growth of children. At present, the small cloth bite MP3 toys for children 0-6 years old children, divided into three stages. The first phase, 0-2 years, including baby prenatal care, mainly because some light music and the world of classical music; the second stage, aged 2 to 5, which is the stage of learning the language of the baby, so the story of a small cloth bite tends to help children learning to talk; the third stage, 6 years old, to help children develop language-based, mostly convoluted songs. To re-seek a breakthrough point, for 0-6 year-old baby, the baby’s intellectual development that best meet design, develop good habits of function, a small cloth baby bite joint Sohu Channel did a study – the most troublesome for parents of baby bad habit. In this survey, a total of 100,000 parents to participate in discussions, and finally the baby does not love to eat, do not love a bath, kindergarten crying baby and other 12 on the list of bad habits. ‘We are before a bend around a lot, done a lot of products are not successful this time, we return to the simple, to do baby 12 bad habits that article.’ Paragraph Yunpeng said. August 22, 2011, the first new small cloth bite on together cost-effective. The products are divided into brother and sister section shall, in content selection, in addition to the traditional functions, as well as 12 buttons specifically for the baby’s 12 bad habits. For example, children do not like to eat, a small cloth bite will be a friend of Air Jordan 6 tone, telling children how to eat; do not want to go to school, a small cloth bite will be described in kindergarten a lot of fun things, encourage children to go to school and so on. The correct bad habits of baby toys, once launched, it has achieved excellent results, 22 August, a small cloth bite-store sales more than 3 million yuan, the Japanese sell more than 20,000 toys. And now, a small cloth bite cartoon image is also fixed at four: a small cloth bite and Want, Pepe, Dada. ‘Small’ growth is small, does not mean grow up, small and grow from a small cloth bite, this year has been brewing upstream and downstream industry chain extension. May 2012, formally launched a small cloth bite children’s tableware and clothing two categories. From the story to the children and children’s cutlery, a small cloth bite has been doing research on how to increase association between the two. Culminated in a small cloth bite on the reasons children’s tableware and clothing line project are two-fold: First line of baby growing competition, both online and offline brands have been targeting this potential huge cake, and began to force line on. ‘Maternal and Child divided into toys, children’s equipment, clothing categories, a small cloth bite now making toys, the future will certainly be involved in the other two. The status quo is the maternal line, more competitive, do not come in small cloth bite may never have a chance. ‘Section Yunpeng said. Another reason, it is the operator’s official website for eight years has accumulated 500,000 core members. Now Taobao, cost of introducing a new flow is already high, the maintenance of the old customers is very important. Small cloth bite sell toys, but these toys and similar functions, how to do marketing for the association of these old customers, old customers upgrade repeat purchase rate becomes a problem in front of a small cloth jingle. ‘Before, the parents bought a small cloth bite toys, we would recommend more than ten dollars a box of popular brands, because of the small cloth bite category is very small, there is nothing you can do associated with marketing and even some parents, a buy is several, bought to give as gifts. ‘Section Yunpeng said. For children’s clothing and utensils, small cloth bite marketing aimed at older customers. On the one hand, as an old customer, has been there for a small cloth bite of brand awareness, more acceptable; on the other hand, the small cloth bite children’s clothing and utensils of every product, it will be with the corresponding story, such as a sleeveless vest, the above pattern is a little honey bees, a small cloth bite story team will design a bee story. This year Dongkuan small cloth bite program designed according to the baby’s clothing 12 12 constellations, and to each constellation gives a story. In fact, the children’s industry chain, the most important is to create an atmosphere. In recent Taobao hot Disha female children’s clothing, for example, stressed the princess style series of women, pick from Disha princess animated series books, monthly festival princess, Princess Di Sha spokesperson to make the Disha cartoon princess, certainly not in pass a concept to parents – ‘Every girl is a princess.’ Thus, while laying the groundwork for a story, but a small cloth bite extends from toys and children’s clothing to children’s equipment, on-line results are unsatisfactory. ‘New customers and old customers will have this question:?. How a toy store will sell children’s equipment and clothing to create the atmosphere of a small cloth bite is not enough, that white is not for parents brainwashing’ segment Yunpeng said. Now, a small cloth bite children’s clothing and children’s equipment has the series removed from Taobao main page, and put children’s clothing and children’s products area. How to shop culture, good marketing association, the small cloth bite, there are many way to go. Later this year, it plans to launch a series of small bite cloth puppet theater, animation to deepen by parents for children’s equipment and children’s cognition. Section Yunpeng also revealed that a small cloth bite start doing magazine shop, send monthly to customers and old customers to increase viscosity. The future, a small cloth bite channel focus will gradually tend to be small cloth bite official website, creating a small cloth bite culture, safeguard existing customers, the introduction of customized story …… These are small cloth bite from one story to the animation industry chain extending brewing to do.Small cloth bite – sell the story to ‘grow up’
small cloth bite from a ‘small’ story starting precipitate eight years, major internal organs. But small does not mean grow up, small and grow from a small cloth bite, it has spread its tentacles into the animation industry chain upstream and downstream. Text / reporter Cao Wenjun world network operators to sell a story worth? Small cloth bite is from a ‘small’ story grow out of. In 2011, a small cloth bite Taobao customer price is 280 yuan, with annual sales of over 40 million, and the future value of this little story is also with the improvement of the industrial chain and continue to enlarge. In fact, the small cloth bite the toy in front of you is another common, but – a round-faced, wearing overalls children boys and girls in the image of the toy MP3. Competitors spend tens of dollars, will be able to replicate exactly the same, even more intelligent toys. But while others can replicate this shape, but can not copy the story of a small cloth bite, although capable of low prices to attract consumers, but do not go digging small cloth bite old customer’s heart. In 2012, a small cloth bite extending to children’s equipment, clothing both areas, and to plan the operation of small bite cloth puppet drama series, trying to create a complete animation industry chain. Maybe in time, we could actually see the Chinese version of the Disney dream come true. Want to know ‘beauty’, we need to ‘small’ talking origin. The story of a small business selling cloth Wang, founder of the first bite is not a career, 46-year-old Wang is the founder of a small cloth bite before was already a successful businessman. In 2003, Wang has a cause of envy. Gree as the designated supplier of electronic products, Wang is in Shenzhen have their own factories. To outsiders, this is a mature, highly paid career, with professional and technical background coupled with years of industry experience working hard, Wang’s business to look so smooth. However, with the successful transformation of Galanz, TCL and other well-known electrical brands, Wang see the vitality of the brand is far greater than doing OEM, apparently, OEM OEM Wang not want to engage in a lifetime career. And then, Wang has been two years old son started pestering my father every day story. Let Wang headache is that he does not tell the story vividly, and not so much time telling stories. Wang thought: If there is a machine to give the child a story just fine. Thus, Wang began to search the Internet all kinds of children’s version of the story, and these stories to download the MP3, from time to time show it to his son play. The trick, really loved by the two year old son. Story MP3 speaking clearly speaks more vivid than Wang, story novel. However, Wang encountered a problem. 2003 networks and not so popular as it is today, nor rich online information, sound information is not easy to want to find the children’s story version. And another question Wang worried about is that 0-6 years is the critical period of child development, listening to children’s stories for children’s mental development is very helpful. But how to find professional online for early childhood audio information? Wang businessman smell a business opportunity: Why not professional, for early childhood stories, these stories on the Internet, parents are free to download, on MP3, give the children tell stories? Soon, Wang found the expert Mei China Children’s Center was built. Under the guidance of experts in child psychology, the small cloth bite text to create a professional team for early childhood children’s stories, and ask the children dubbing, recording audio files. In the product hardware, as Wang’s factory has been engaged in the production of home appliances and electronics products, MP3 is not difficult to make a transition. Wang decisively stopped the foundry business, only focus on a small cloth bite MP3. Each small cloth bite story through a simple, fun story develop your baby’s good habit, but also become the parents of early education tool. In the beginning, Wang plans to open up the market by way of offline. By signing an agreement with Hualian Supermarket, the small cloth bite MP3 story machine assigned to the major stores, Hualian Supermarket. Parents bought a small cloth bite MP3, you can update the story in a small cloth bite official website. With professional story, complete product, but since then developed a network of competition from similar products on the market, this record has a children’s story of the MP3 market did not open immediately. Find flashpoint truly help small cloth bite find flashpoint is fixed and change channels a small cloth bite image. Small cloth bite MP3 is a small image of the beginning of the duck, chickens, dogs and other animals as a prototype, the image of these animals on the market and a lot of competition between similar products has been quite intense. In 2008, Wang came to Guangzhou, the famous cartoon characters go to a small cloth bite designer design a new image. ‘We want to have sound animal toy on the market has been very much, why we do not do something close to a small humanoid doll? It may be easier for children to remember.’ Wang said. Small cloth bite final image is designed as a round head, wearing overalls, naive boy image. Fixed avatar of a small cloth baby bite to establish the image of hearts played a key role. China’s fertility system determines the most families only one child, while the small cloth bite to the emergence of the identity of a small partner, a partnership between the child and fill the children’s MP3 market this piece of blank. Another reason for the small cloth bite deeply rooted that the details of the strictly controlled. For infant supplies, the Security is most concerned parents, small cloth bite designers in the design of products, but also will be safety first. Small cloth bite of plastic toys, wherever the body is not angular, rounded body, and the appearance of all imported paint, colorless and tasteless, even if the baby 0-6 sucking toy in his hand, there is no harm. Meanwhile, although not to export small cloth bite or by the toy industry’s most stringent testing standards of the EU. Meanwhile, a small cloth bite is still a lot of effort on a small number of parents concerned about the issue. In order to prevent the baby beat toys, each with a small cloth bite toys are equipped with a drop resistance box, each toy has a digital code, consumers can use a digital code into small cloth bite of members and so on. Although there are small details, but a small cloth bite passed on to consumers is professional and focused. In selecting the channel on, it has not warm compared to the previous non-fire mode stores and distributors, Taobao explosive than the Wang and the newly established electricity supplier team expected. In 2008, a small cloth bite and set up in Taobao flagship store. Online, sell toy products, both depend on the product itself, another important factor is the Purchasing Guide. Because parents vacancies in the safety of toys, and specialized knowledge, and therefore will be very careful when choosing toys, but this time, a good Purchasing Guide can often play a crucial role. It is because of the importance of Nike Air Max Excellerate+2 cost under good Purchasing Guide, online, training a good Purchasing Guide is very high. And online, Taobao baby describe breached this bottleneck. ‘Our products if only offline sales, the consumer is difficult to understand the core purpose small cloth bite, give the child what to bring, because the sales staff could not really convey the idea while on Taobao, we have done the most successful , is to describe the use of functional baby head. ‘small cloth bite electricity supplier segment director Yunpeng said. In the description of the baby, the small cloth bite web design team for security products, small cloth bite expert team and the editorial team of professional, small cloth baby bite to cultivate good character, good habits of functionality, and the use of too small cloth bite sharing and other consumer products, has done a detailed description. A comprehensive description of the baby so that parents can see at a glance the small cloth bite can bring anything for the baby, so buy a small cloth bite products, and under this line is almost impossible. It is also the online channel and fit small cloth bite sales model to help small cloth bite to find a market, bringing explosive growth. It has been a return to simple, small cloth bite children’s toys MP3 only a product, but in 2009 a small cloth bite Taobao explosive growth, so Wang began to consider how to expand the toy category. Subsequently, a small cloth bite immediately on the line of a small cloth bite sister models, the content and the small cloth bite boy exactly the same paragraph. Girl image increases, increasing the richness of choice to some extent. However, these toys also have stayed on one-way communication, intelligence is weak, Wang began to have a new idea – ‘toys, reading,’ 2015 Latest Nike Shoes because at the time China’s toy market, there is not a toy can have a point read function. In 2011, a small cloth bite line, reading series – the shape of an astronaut doll. This doll which is equipped with MP3 and point reader, you can directly point to read the small cloth bite album, but in a small cloth bite album, the set a lot of scenes, such as a classroom, slippery slides, etc., each point of reading a scene, small cloth bite will tell a story associated with the scene. However, for new products, parents do not recognize. After that, a small cloth bite also on-line intelligent plush dolls, dominoes, etc., the effect is not ideal. Section Yunpeng analyze the reasons, said:. ‘Our product is aimed at children aged 0 to 6, 7 years old children market, we do not do as 7 years old age, the children play very intelligent, low-graders is not acceptable. But if you simply tell Nike Air Max 2012 the story, children under 7 years old can still listen in. Therefore, the simpler the better. ‘In fact, educational toys have a strict age division, suitable for children of different ages play with different toys, premature exposure exceeds the age range of toys, is not conducive to mental growth of children. At present, the small cloth bite MP3 toys for children 0-6 years old children, divided into three stages. The first phase, 0-2 years, including baby prenatal care, mainly because some light music and the world of classical music; the second stage, aged 2 to 5, which is the stage of learning the language of the baby, so the story of a small cloth bite tends to help children learning to talk; the third stage, 6 years old, to help children develop language-based, mostly convoluted songs. To re-seek a breakthrough point, for 0-6 year-old baby, the baby’s intellectual development that best meet design, develop good habits of function, a small cloth baby bite joint Sohu Channel did a study – the most troublesome for parents of baby bad habit. In this survey, a total of 100,000 parents to participate in discussions, and finally the baby does not love to eat, do not love a bath, kindergarten crying baby and other 12 on the list of bad habits. ‘We are before a bend around a lot, done a lot of products are not successful this time, we return to the simple, to do baby 12 bad habits that article.’ Paragraph Yunpeng said. Air Jordan CP3 August 22, 2011, the first new small cloth bite on together cost-effective. The products are divided into brother and sister section shall, in content selection, in addition to the traditional functions, as well as 12 buttons specifically for the baby’s 12 bad habits. For example, children do not like to eat, a small cloth bite will be a friend of tone, telling children how to eat; do not want to go to school, a small cloth bite will be described in kindergarten a lot of fun things, encourage children to go to school and so on. The correct bad habits of baby toys, once launched, it has achieved excellent results, 22 August, a small cloth bite-store sales more than 3 million yuan, the Japanese sell more than 20,000 toys. And now, a small cloth bite cartoon image is also fixed at four: a small cloth bite and Want, Pepe, Dada. ‘Small’ growth is small, does not mean grow up, small and grow from a small cloth bite, this year has been brewing upstream and downstream industry chain extension. May 2012, formally launched a small cloth bite children’s tableware and clothing two categories. From the story to the children and children’s cutlery, a small cloth bite has been doing research on how to increase association between the two. Culminated in a small cloth bite on the reasons children’s tableware and clothing line project are two-fold: First line of baby growing competition, both online and offline brands have been targeting this potential huge cake, and began to force line on. ‘Maternal and Child divided into toys, children’s equipment, clothing categories, a small cloth bite now making toys, the future will certainly be involved in the other two. The status quo is the maternal line, more competitive, do not come in small cloth bite may never have a chance. ‘Section Yunpeng said. Another reason, it is the operator’s official website for eight years has accumulated 500,000 core members. Now Taobao, cost of introducing a new flow is already high, the maintenance of the old customers is very important. Small cloth bite sell toys, but these toys and similar functions, how to do marketing for the association of these old customers, old customers upgrade repeat purchase rate becomes a problem in front of a small cloth jingle. ‘Before, the parents bought a small cloth bite toys, we would recommend more than ten dollars a box of popular brands, because of the small cloth bite category is very small, there is nothing you can do associated with marketing and even some parents, a buy is several, bought to give as gifts. ‘Section Yunpeng said. For children’s clothing and utensils, small cloth bite marketing aimed at older customers. On the one hand, as an old customer, has been there for a small cloth bite of brand awareness, more acceptable; on the other hand, the small cloth bite children’s clothing and utensils of every product, it will be with the corresponding story, such as a sleeveless vest, the above pattern is a little honey bees, Air Jordan 11 a small cloth bite story team will design a bee story. This year Dongkuan small cloth bite program designed according to the baby’s clothing 12 12 constellations, and to each constellation gives a story. In fact, the children’s industry chain, the most important is to create an atmosphere. In recent Taobao hot Disha female children’s clothing, for example, stressed the princess style series of women, pick from Disha princess animated series books, monthly festival princess, Princess Di Sha spokesperson to make the Disha cartoon princess, certainly not in pass a concept to parents – ‘Every girl is a princess.’ Thus, while laying the groundwork for a story, but a small cloth bite extends from toys and children’s clothing to children’s equipment, on-line results are unsatisfactory. ‘New customers and old customers will have this question:?. How a toy store will sell children’s equipment and clothing to create the atmosphere of a small cloth bite is not enough, that white is not for parents brainwashing’ segment Yunpeng said. Now, a small cloth bite children’s clothing and children’s equipment has the series removed from Taobao main page, and put children’s clothing and children’s products area. How to shop culture, good marketing association, the small cloth bite, there are many way to go. Later this year, it plans to launch a series of small bite cloth puppet theater, animation to deepen by parents for children’s equipment and children’s cognition. Section Yunpeng also revealed that a small cloth bite start doing magazine shop, send monthly to customers and old customers to increase viscosity. The future, a small cloth bite channel focus will gradually tend to be small cloth bite official website, creating a small cloth bite culture, safeguard existing customers, the introduction of customized story …… These are small cloth bite from one story to the animation industry chain extending brewing to do.