Japan’s mobile Internet visits serial quater: DoCoMo recently how?
[REVIEW] the earliest group of people doing the mobile Internet, almost no do not know Japan’s largest operator NTT DoCoMo, and if in the future someone to write a history of the world of mobile Internet, DoCoMo which to occupy at least one or two chapters . Source: micro-channel public number ‘mobile observation’ Author: Zeng Hang (i horse net columnist) from last year to this year, I worked with Nomura Research Institute team to visit a number of NTT DoCoMo’s senior?. The most intuitive feeling is that the company is still unwilling to give up the past glory, stick to their past vertical integration model, and in this thinking has been reluctant to bow to Apple. DoCoMo will Android’s local custom developed to the extreme, and the Android and mobile phone credit cards, mobile health, old cell phones, voice automatic translation, networking, earthquake prediction and other local services combined. Since the iPhone is a mobile phone designed for Americans, and therefore in need of some underlying operating system with the local mobile Internet services, local operators and apparent advantages. Due to space problems on DoCoMo’s story today can simply give you a small part of the serial. If you want to see more of the story, welcome attention to the end of the serial published book, where there are nearly Liangwan Zi on DoCoMo’s story. NTT DoCoMo headquarters along the row of huge floor to ceiling windows looked out, Japan’s parliament building nearby, where both the heart of Japanese politics, is also the center of Japan’s mobile Internet industry. Staff dressed in a suit, wearing a red tag in and out of the building in an orderly manner, carefully make a sound to worry about in the elevator. 10 years ago, there was a global mobile Internet practitioners pilgrimage, like the status of Apple’s headquarters in Silicon Valley today. This was in 2003, is visited by the public, vice president of Long-reviews (originally worked in Linktone) recalls that the heyday of NTT DoCoMo, promotional materials will be prepared to visit the chamber is typically a variety of languages, it was also on the staff printed business cards very fashionable two-dimensional code, there are a variety of lab time looks very ‘science fiction,’ the research and development of products, for example, to this day have not been popular in China’s mobile wallet product, so that the brightest visitors excited. At that time, NTT DoCoMo as a manipulation of the Japanese mobile Internet giant, at the peak of its market capitalization had to break through $ 400 billion, became the king of Japanese shares on the capital market, innovation NTT DoCoMo in Japan was made once in the mobile Internet People are eager to become the object of global learning. This Japan’s largest operator position in the world of mobile Internet history is particularly prominent. As early as 2001, NTT DoCoMo in Japan, the world’s first commercial operation of the 3G network. Thereafter, the i-mode DoCoMo pioneered the mobile Internet business model is to be a number of countries worldwide operators to emulate – one of the most famous is the Chinese student movement. But a few years ago, Apple’s iPhone like a whirlwind swept the world, overtaking Apple’s new mobile Internet operators to become the leading operators around the world all have capitulated to Apple, Apple to accept very harsh conditions, and are willing to risk being ‘pipeline’ of danger. The world’s only two major carriers insist not to introduce iPhone, one of China Mobile, the other is China Mobile has been regarded as the ‘teacher’ of Japan’s largest operator NTT DoCoMo. A few years later, NTT DoCoMo has been doggedly rely on their own efforts to fight the erosion of apples, finally, it can successfully do? DoCoMo against pipeline lessons will give China’s operators to bring what enlightenment? NTT DoCoMo refused to introduce iPhone mystery until 2008 iPhone landed in Japan before the last minute, NTT DoCoMo and Japan still another large operator Softbank compete for the right to sell iPhone in Japan. But in the end, DoCoMo face of Apple’s ‘outrageous’ demand, withdrew from the negotiations. According to the Nihon Keizai Shimbun quoted as saying NTT Group, the former managers, ‘Apple sold out of the iPhone DoCoMo agreed to conditions requiring open NTT DoCoMo Labs all patents. We can not do that.’ NTT is Japan’s largest research institute research agencies, institutions how to deal with the technology owned by, or even affect the competitiveness of the entire country. So even iPhone in the global market by such attention, it is impossible to NTT open exchange of all patents. In addition, the two sides are still aspects of iPhone sales and price differences. But these, not the fundamental problem. DoCoMo in November 2011 published the 2015 mid-term management plan, announced to ‘integrated services business,’ the transformation goals. The company plans to 2015, sales of new business expanded 2.5 times to 1 trillion yen. In mergers and acquisitions as the main, cultivate eight areas: media, health care, environment, finance, e-commerce. The plan still emphasizes the operators of the industry chain of control, so most only by the Android system can be customized to achieve this plan. Apple details the software and services that are installed on the iPhone, operators of freedom is very low, if you import iPhone, NTT medium-term management plan, as depicted in the system collapsed. It is worth mentioning that, NTT DoCoMo has not given up efforts to introduce the iPhone in Japan, but because Apple harsh conditions, the successful introduction of iPhone is very difficult. DoCoMo was the president and CEO Yamada said, ‘We have not given up hope that the introduction of the iPhone,’ but Apple generally require operators committed to a very large sales, ‘if the introduction of iPhone cause most of the market share of our products is its possession, then it will be difficult for us to digest a result. ‘Apple shock wave in 2008, Softbank began selling in Japan before the iPhone, operators are on this piece of the mobile communications market, no doubt overlord. In February 1999, NTT DoCoMo launched the later effects of the global i-mode mobile Internet service mode. It is in this business, so Japan’s mobile Internet development to the peak and become the object of worship all over the world competing. In its heyday, the number of i-mode users even more than the America Online (AOL), European and American major media coverage. After the introduction of i-mode, NTT DoCoMo became the world’s IT industry star company, its stock began to soar. At that time, the rich and powerful in the world DoCoMo big acquisitions, invested $ 9.8 billion acquisition of AT \u0026 amp; T16% of the shares. In Asia, NTT DoCoMo invested heavily holds a 24.1 percent stake in Hutchison Telecom, holds a 4.7 percent stake in Taiwan’s Far EasTone, the 2015 Latest Nike Shoes operator holds the Philippines Long Distance Telephone 14.1% of the shares. In Europe, NTT DoCoMo has and the United Kingdom, France, Spain, Italy, Greece, the Netherlands and other countries operators to cooperate, to launch i-mode services in the region. In the era of the birth of i-mode, or the definition of what a simple phone call, send SMS function, the phone is completely defined as a communication tool. The so-called i-mode, in a nutshell is to allow users to enjoy a variety of rich mobile phone Internet services, including e-mail, watch the news, receive weather information, transfer inquiry, train ticket booking services, online shopping, etc. These services for mobile Internet data traffic settlement, lower prices. From the business model is, i-mode is a carrier (DoCoMo) set up a set of eco-system, a large number of content providers (CP) to provide services to its platform up, then operators and CP revenue sharing (nine one point, CP took 9 operators take 1). i-mode in nature and Apple’s App Store business model is very close – by an industry leader in charge of the mobile phone terminal, platform structures, sales channels, settlement fees, the only difference is that in Japan, the mobile Internet industry leader operators, while in the US Apple. This system operate well in Japan for many years, and in a very long time for Japan to become the world’s most advanced mobile Internet market, the field of mobile payment in Japan, mobile music, mobile games, mobile reading, mobile advertising, etc., once the world ahead. But as the representative of the iPhone smartphone, then the user experience has been greatly improved over the Japanese mainland feature phones. And Japanese feature phones compared to American-style smartphone that allows users to easily download on the Internet is very rich mobile applications such greatly expanded use of smart phones. In fact, as the beginning of this century, the development of a technical system, DoCoMo’s i-mode system to the 07 or so 2008 has been a bit behind, a developer told the author described the road, compared to i-mode from the set of old Old development system on iOS and Android development is simply a pleasure. Since 2008, Softbank will begin selling in Japan iPhone, by 2012, iPhone has become Japan’s dominant mobile phone market truly. According to IDC, 2012 iPhone in Japan throughout the year on the entire mobile phone market share reached 23.3 percent, the first time won the championship. Respectively, followed by Fujitsu 18.0%, 14.0%, Sharp, Sony 8.4%, Kyocera 8.0%. If you have only a smartphone, iPhone’s share is as high as 33.1 percent, is the second Fujitsu 16.5% of full double advantage is apparent. Ranked three to five were sharp 12.2%, 11.8%, Sony, Samsung 9.3%. The second half of 2012, iPhone5 officially started selling in Japan, Softbank and KDDI two operators iPhone5 ads start overwhelming hit the streets in Japan. For Japan the only one not sell the iPhone carriers, DoCoMo’s pressure began to increase. NTT DoCoMo on January 30, 2013 released its third quarter of fiscal year 2012 (April to December 2012) earnings (US GAAP). Sales for the year increased 6.2% to 3.3707 trillion yen, operating profit fell 5.6 percent to 702.1 billion yen, showing a ‘Income debuffs’ state. The main reason is to result in a reduction of profits surged DoCoMo DoCoMo promotional expenses, and investment DoCoMo cloud services and other new areas. At the same time, since September 2012, Softbank and KDDI began in Japan after sales iPhone5, DoCoMo’s MNP (number portability) transferred into the number exceeds 53.4 million, setting a record low. Net increase is only 20.15 million subscribers. NTT DoCoMo’s back: no sales to telecommunications of iPhone, does not mean that NTT DoCoMo ready to sit still. Indeed, NTT DoCoMo is by a simple operator to an integrated company in transition. With the father of the Japan’s NTT DoCoMo mobile Internet, said former founder of i-mode service Keiichi Enoki in interview with this reporter pointed out that the pipeline operators have been inevitable, but people’s phone 24 hours a day, 365 days a year leave the body around various phone services, carriers, there are many opportunities. He cited the author On the Road, Japan Railway Co. (JR) was originally just a simple railway company, but later made a variety of business real estate, commercial street. ‘Me and Japan Railway Co. (JR) who chat, JR was originally transport of persons and goods in Tokyo ride – 2 hours Osaka Shinkansen, the customer can not get off this time, that this railway company period of time to sell any goods on the train can get income. cell phone and trains similar to people all day long the phone leave the body, theoretically, what you sell in cell phone accessories can make money. ‘Keiichi Enoki said. In fact, such references like China Telecom recently proposed ‘de-telecommunications’ of ideas, that the operator no longer a simple carrier, surrounding the telecommunications industry would like to expand. Beginning in 2010, NTT DoCoMo proposed settlement would like to finance and services, multimedia services, business services, medical and health services, networking, integration and platform services, environmental services, security services which Anquan An eight areas to expand. NTT DoCoMo Board of Directors Senior Executive Officer responsible for strategy and Philip of Yoshizawa noted that compared to Google and other Internet companies, operators have many advantages – one of the most important advantage is that the operator holds the hand of others are not user behavior data that can support operators in many industries go to the surrounding development. In this line of thought, NTT DoCoMo acquired 34% of Sumitomo Mitsui Banking shares, which enter the financial industry, and the phone began to issue credit cards. NTT DoCoMo also set up a joint venture with Omron mobile medical aspects of the company. DoCoMo intends to adopt cloud services unified management of data on your smartphone and health equipment (fat meter and blood pressure, etc.) obtained from, and Radishbo-ya’s health insurance and other ingredients and DoCoMo has combined product and service provided to clients. In addition, NTT DoCoMo and McDonald’s Japan also set up a joint venture, the company mining user behavior through accurate information and provide precise McDonald’s coupons phone users, gained considerable success. I made several trips to Japan to interview, a very intuitive feeling is that NTT DoCoMo has developed a large number of its nationals in Japan for the use of application services, greatly enhance the living standards of the Japanese people. Such as NTT DoCoMo and Fujitsu jointly launched the old phone, cumulative sales in Japan more than 10 million Taiwan – Japan’s aging population is a serious country, these old mobile phone function is very suitable for the elderly in Japan. Since then, DoCoMo also introduced a smart phone for the elderly, these are services like Apple’s difficult to provide foreign manufacturers. NTT DoCoMo launched a mobile wallet service, also very suitable for its own nationals. Japan’s currency because of the larger units, the use of cash are often faced with the change of the trouble. NTT DoCoMo to near-field payment functionality into their customized mobile phones which, over the years has been gaining in popularity in Japan – and in Japan, sales of Apple’s iPhone is not mobile payment capabilities. DoCoMo’s service mostly based on its own cloud computing platform, Yoshizawa and Philip pointed out that as operators have their own network, and can grasp the speed of the network, as well as delay of the network status and so on, these and Google and other Internet The company is an advantage compared to. Now, DoCoMo is around the telecommunications industry, to create a huge living area, covering all aspects of people’s basic needs, DoCoMo hopes these businesses together, can greatly enhance its overall revenue. Services, voice services and d video Shabette Concier outstanding performance. As of early 2013, the number of installations Shabette Concier more than 7 million, the number of use has exceeded 280 million times. contract number d video also increased to 3.7 million. However, due to DoCoMo’s business line was stretched too thin, execution company is able to keep up, the challenges they need to face the next. Furthermore, and Softbank difference is, DoCoMo seem to like to think they have any, what to do, but as these things are not consumers really need, is carrying less. In any case, operators and Apple’s race, still there is no final winner. In this race, who can go to the end, to consumers worldwide, this is a concern proposition. If we look at the fun, tomorrow we continue to give us one pair of serial NTT DoCoMo is responsible for in-depth interviews and Philip of Yoshizawa strategic level, I believe that China Mobile has been watching every move DoCoMo, DoCoMo both China Mobile’s teacher, is also China The Mirroring. Operators ultimate fate destination, what would be? Recommended attention author had Air micro-channel public number ‘Mobile Watch’, micro-letter search for ‘mobile observation’ to focus on (micro signal mobileweb), author authorization i horse network reproduced, please indicate the source.Japan’s mobile Internet visits serial quater: DoCoMo recently how?
[REVIEW] the earliest group of people doing the mobile Internet, almost no do not know Japan’s largest operator NTT DoCoMo, and if in the future someone to write a history of the world of mobile Internet, DoCoMo which to occupy at least one or two chapters . Source: micro-channel public number ‘mobile observation’ Author: Zeng Hang (i horse net columnist) from last year to this year, I worked with Nomura Research Institute team to visit a number of NTT DoCoMo’s senior?. The most intuitive feeling is that the company is still unwilling to give up the past glory, stick to their past vertical integration model, and in this thinking has been reluctant to bow to Apple. DoCoMo will Android’s local custom developed to the extreme, and the Android and mobile phone credit cards, mobile health, old cell phones, voice automatic translation, networking, earthquake prediction and other local services combined. Since the iPhone is a mobile phone designed for Americans, and therefore in need of some underlying operating system with the local mobile Internet services, local operators and apparent advantages. Due to space problems on DoCoMo’s story today can simply give you a small part of the serial. If you want to see more of the story, welcome attention to the end of the serial published book, where there are nearly Liangwan Zi on DoCoMo’s story. NTT DoCoMo headquarters along the row of huge floor to ceiling windows looked out, Japan’s parliament building nearby, where both the heart of Japanese politics, is also the center of Japan’s mobile Internet industry. Staff dressed in a suit, wearing a red tag in and out of the building in an orderly manner, carefully make a sound to worry about in the elevator. 10 years ago, there was a global mobile Internet practitioners pilgrimage, like the status of Apple’s headquarters in Silicon Valley today. This was in 2003, is visited by the public, vice president of Long-reviews (originally worked in Linktone) recalls that the heyday of NTT DoCoMo, promotional materials will be prepared to visit the chamber is typically a variety of languages, it was also on the staff printed business cards very fashionable two-dimensional code, there are a variety of lab time looks very ‘science fiction,’ the research and development of products, for example, to this day have not been popular in China’s mobile wallet product, so that the brightest visitors excited. At that time, NTT DoCoMo as a manipulation of the Japanese mobile Internet giant, at the peak of its market capitalization had to break through $ 400 billion, became the king of Japanese shares on the capital market, innovation NTT DoCoMo in Japan was made once in the mobile Internet People are eager to become the object of global learning. This Japan’s largest operator position in the world of mobile Internet history is particularly prominent. As early as 2001, NTT DoCoMo in Japan, the world’s first commercial operation of the 3G network. Thereafter, the i-mode DoCoMo pioneered the mobile Internet business model is to be a number of countries worldwide operators to emulate – one of the most famous is the Chinese student movement. But a few years ago, Apple’s iPhone like a whirlwind swept the world, overtaking Apple’s new mobile Internet operators to become the leading operators around the world all have capitulated to Apple, Apple to accept very harsh conditions, and are willing to risk being ‘pipeline’ of danger. The world’s only two major carriers insist not to introduce iPhone, one of China Mobile, the other is China Mobile has been regarded as the ‘teacher’ of Japan’s largest operator NTT DoCoMo. A few years later, NTT DoCoMo has been doggedly rely on their own efforts to fight the erosion of apples, finally, it can successfully do? DoCoMo against pipeline lessons Nike Air Max Womens will give China’s operators to bring what enlightenment? NTT DoCoMo refused to introduce iPhone mystery until 2008 iPhone landed in Japan before the last minute, NTT DoCoMo and Japan still another large operator Softbank compete for the right to sell iPhone in Japan. But in the end, DoCoMo face of Apple’s ‘outrageous’ demand, withdrew from the negotiations. According to the Nihon Keizai Shimbun quoted as saying NTT Group, the former managers, ‘Apple sold out of the iPhone DoCoMo agreed to conditions requiring open NTT DoCoMo Labs all patents. We can not do that.’ NTT is Japan’s largest research institute research agencies, institutions how to deal with the technology owned by, or even affect the competitiveness of the entire country. So even iPhone in the global market by such attention, it is impossible to NTT open exchange of all patents. In addition, the two sides are still aspects of iPhone sales and price differences. But these, not the fundamental problem. DoCoMo in November 2011 published the 2015 mid-term management plan, announced to ‘integrated services business,’ the transformation goals. The company plans to 2015, sales of new business expanded 2.5 times to 1 trillion yen. In mergers and acquisitions as the main, cultivate eight areas: media, health care, environment, finance, e-commerce. The plan still emphasizes the operators of the industry chain of control, so most only by the Android system can be customized to achieve this plan. Apple details the software and services that are installed on the iPhone, operators of freedom is very low, if you import iPhone, NTT medium-term management plan, as depicted in the system collapsed. It is worth mentioning that, NTT DoCoMo has not given up efforts to introduce the iPhone in Japan, but because Apple harsh conditions, the successful introduction of iPhone is very difficult. DoCoMo was the president and CEO Yamada said, ‘We have not given up hope that the introduction of the iPhone,’ but Apple generally require operators committed to a very large sales, ‘if the introduction of iPhone cause most of the market share of our products is its possession, then it will be difficult for us to digest a result. ‘Apple shock wave in 2008, Softbank began selling in Japan before the iPhone, operators are on this piece of the mobile communications market, no doubt overlord. In February 1999, NTT DoCoMo launched the later effects of the global i-mode mobile Internet service mode. It is in this business, so Japan’s mobile Internet development to the peak and become the object of worship all over the world competing. In its heyday, the number of i-mode users even more than the America Online (AOL), European and American major media coverage. After the introduction of i-mode, NTT DoCoMo became the world’s IT industry star company, its stock began to soar. At that time, the rich and powerful in the world Nike Air Max 1 DoCoMo big acquisitions, invested $ 9.8 Nike Air Max 2012 billion acquisition of AT \u0026 amp; T16% of the shares. In Asia, NTT DoCoMo invested heavily holds a 24.1 percent stake in Hutchison Telecom, holds a 4.7 percent stake in Taiwan’s Far EasTone, the operator holds the Philippines Long Distance Telephone 14.1% of the shares. In Europe, NTT DoCoMo has and the United Kingdom, France, Spain, Italy, Greece, the Netherlands and other countries operators to cooperate, to launch i-mode services in the region. In the era of the birth of i-mode, or the definition of what a simple phone call, send SMS function, the phone is completely defined as a communication tool. The so-called i-mode, in a nutshell is to allow users to enjoy a variety of rich mobile phone Internet services, including e-mail, watch the news, receive weather information, transfer inquiry, train ticket booking services, online shopping, etc. These services for mobile Internet data traffic settlement, lower prices. From the business model is, i-mode is a carrier (DoCoMo) set up a set of eco-system, a large number of content providers (CP) to provide services to its platform up, then operators and CP revenue sharing (nine one point, CP took 9 operators take 1). i-mode in nature and Apple’s App Store business model is very close – by an industry leader in charge of the mobile phone terminal, platform structures, sales channels, settlement fees, the only difference is that in Japan, the mobile Internet industry leader operators, while in the US Apple. This system operate well in Japan for many years, and in a very long time for Japan to become the world’s most advanced mobile Internet market, the field of mobile payment in Japan, mobile music, mobile games, mobile reading, mobile advertising, etc., once the world ahead. But as the representative of the iPhone smartphone, then the user experience has been greatly improved over the Japanese mainland feature phones. And Japanese feature phones compared to American-style smartphone that allows users to easily download on the Internet is very rich mobile applications such greatly expanded use of smart phones. In fact, as the beginning of this century, the development of a technical system, DoCoMo’s i-mode system to the 07 or so 2008 has been a bit behind, a developer told the author described the road, compared to i-mode from the set of old Old development system on iOS and Android development is simply a pleasure. Since 2008, Softbank will begin selling in Japan iPhone, by 2012, iPhone has become Japan’s dominant mobile phone market truly. According to IDC, 2012 iPhone in Japan throughout the year on the entire mobile phone Jordan B’Mo market share reached 23.3 percent, the first time won the championship. Respectively, followed by Fujitsu 18.0%, 14.0%, Sharp, Sony 8.4%, Kyocera 8.0%. If you have only a smartphone, iPhone’s share is as high as 33.1 percent, is the second Fujitsu 16.5% of full double advantage is apparent. Ranked three to five were sharp 12.2%, 11.8%, Sony, Samsung 9.3%. The second half of 2012, iPhone5 officially started selling in Japan, Softbank and KDDI two operators iPhone5 ads start overwhelming hit the streets in Japan. For Japan the only one not sell the iPhone carriers, DoCoMo’s pressure began to increase. NTT DoCoMo on January 30, 2013 released its third quarter of fiscal year 2012 (April to December 2012) earnings (US GAAP). Sales for the year increased 6.2% to 3.3707 trillion yen, operating profit fell 5.6 percent to 702.1 billion yen, showing a ‘Income debuffs’ state. The main reason is to result in a reduction of profits surged DoCoMo DoCoMo promotional expenses, and investment DoCoMo cloud services and other new areas. At the same time, since September 2012, Softbank and KDDI began in Japan after sales iPhone5, DoCoMo’s MNP (number portability) transferred into the number exceeds 53.4 million, setting a record low. Net increase is only 20.15 million subscribers. NTT DoCoMo’s back: no sales to telecommunications of iPhone, does not mean that NTT DoCoMo ready to sit still. Indeed, NTT DoCoMo is by a simple operator to an integrated company in transition. With the father of the Japan’s NTT DoCoMo mobile Internet, said former founder of i-mode service Keiichi Enoki in interview with this reporter pointed out that the pipeline operators have been inevitable, but people’s phone 24 hours a day, 365 days a year leave the body around various phone services, carriers, there are many opportunities. He cited the author On the Road, Japan Railway Co. (JR) was originally just a simple railway company, but later made a variety of business real estate, commercial street. ‘Me and Japan Railway Co. (JR) who chat, JR was originally transport of persons and goods in Tokyo ride – 2 hours Osaka Shinkansen, the customer can not get off this time, that this railway company period of time to sell any goods on the train can get income. cell phone and trains similar to people all day long the phone leave the body, theoretically, what you sell in cell phone accessories can make money. ‘Keiichi Enoki said. In fact, such references like China Telecom recently proposed ‘de-telecommunications’ of ideas, that the operator no longer a simple carrier, surrounding the telecommunications industry would like to expand. Beginning in 2010, NTT DoCoMo proposed settlement would like to finance and services, multimedia services, business services, medical and health services, networking, integration and platform services, environmental services, security services which Anquan An eight areas to expand. NTT DoCoMo Board of Directors Senior Executive Officer responsible for strategy and Philip of Yoshizawa noted that compared to Google and other Internet companies, operators have many advantages – one of the most important advantage is that the operator holds the hand of others are not user behavior data that can support operators in many industries go to the surrounding development. In this line of thought, NTT DoCoMo acquired 34% of Sumitomo Mitsui Banking shares, which enter the financial industry, and the phone began to issue credit cards. NTT DoCoMo also set up a joint venture with Omron mobile medical aspects of the company. DoCoMo intends to adopt cloud services unified management of data on your smartphone and health equipment (fat meter and blood pressure, etc.) obtained from, and Radishbo-ya’s health insurance and other ingredients and DoCoMo has combined product and service provided to clients. In addition, NTT DoCoMo and McDonald’s Japan also set up a joint venture, the company mining user behavior through accurate information and provide precise McDonald’s coupons phone users, gained considerable success. I made several trips to Japan to interview, a very intuitive feeling is that NTT DoCoMo has developed a large number of its nationals in 2015 Latest Nike Shoes Japan for the use of application services, greatly enhance the living standards of the Japanese people. Such as NTT DoCoMo and Fujitsu jointly launched the old phone, cumulative sales in Japan more than 10 million Taiwan – Japan’s aging population is a serious country, these old mobile phone function is very suitable for the elderly in Japan. Since then, DoCoMo also introduced a smart phone for the elderly, these are services like Apple’s difficult to provide foreign manufacturers. NTT DoCoMo launched a mobile wallet service, also very suitable for its own nationals. Japan’s currency because of the larger units, the use of cash are often faced with the change of the trouble. NTT DoCoMo to near-field payment functionality into their customized mobile phones which, over the years has been gaining in popularity in Japan – and in Japan, sales of Apple’s iPhone is not mobile payment capabilities. DoCoMo’s service mostly based on its own cloud computing platform, Yoshizawa and Philip pointed out that as operators have their own network, and can grasp the speed of the network, as well as delay of the network status and so on, these and Google and other Internet The company is an advantage compared to. Now, DoCoMo is around the telecommunications industry, to create a huge living area, covering all aspects of people’s basic needs, DoCoMo hopes these businesses together, can greatly enhance its overall revenue. Services, voice services and d video Shabette Concier outstanding performance. As of early 2013, the number of installations Shabette Concier more than 7 million, the number of use has exceeded 280 million times. contract number d video also increased to 3.7 million. However, due to DoCoMo’s business line was stretched too thin, execution company is able to keep up, the challenges they need to face the next. Furthermore, and Softbank difference is, DoCoMo seem to like to think they have any, what to do, but as these things are not consumers really need, is carrying less. In any case, operators and Apple’s race, still there is no final winner. In this race, who can go to the end, to consumers worldwide, this is a concern proposition. If we look at the fun, tomorrow we continue to give us one pair of serial NTT DoCoMo is responsible for in-depth interviews and Philip of Yoshizawa strategic level, I believe that China Mobile has been watching every move DoCoMo, DoCoMo both China Mobile’s teacher, is also China The Mirroring. Operators ultimate fate destination, what would be? Recommended attention author had Air micro-channel public number ‘Mobile Watch’, micro-letter search for ‘mobile observation’ to focus on (micro signal mobileweb), author authorization i horse network reproduced, please indicate the source.Japan’s mobile Internet visits serial quater: DoCoMo recently how?
[REVIEW] the earliest group of people doing the mobile Internet, almost no do not know Japan’s largest operator NTT DoCoMo, and if in the future someone to write a history of the world of mobile Internet, DoCoMo which to occupy at least one or two chapters . Source: micro-channel public number ‘mobile observation’ Author: Zeng Hang (i horse net columnist) from last year to this year, I worked with Nomura Research Institute team to visit a number of NTT DoCoMo’s senior?. The most intuitive feeling is that the company is still unwilling to give up the past glory, stick to their past vertical integration model, and in this thinking has been reluctant to bow to Apple. DoCoMo will Android’s local custom developed to the extreme, and the Android and mobile phone credit cards, mobile health, old cell phones, voice automatic translation, networking, earthquake prediction and other local services combined. Since the iPhone is a mobile phone designed for Americans, and therefore in need of some underlying operating system with the local mobile Internet services, local operators and apparent advantages. Due to space problems on DoCoMo’s story today can simply give you a small part of the serial. If you want to see more of the story, welcome attention to the end of the serial published book, where there are nearly Liangwan Zi on DoCoMo’s story. NTT DoCoMo headquarters along the row of huge floor to ceiling windows looked out, Japan’s parliament building nearby, where both the heart of Japanese politics, is also the center of Japan’s mobile Internet industry. Staff dressed in a suit, wearing a red tag in and out of the building in an orderly manner, carefully make a sound to worry about in the elevator. 10 years ago, there was a global mobile Internet practitioners pilgrimage, like the status of Apple’s headquarters in Silicon Valley today. This was in 2003, is visited by the public, vice president of Long-reviews (originally worked in Linktone) recalls that the heyday of NTT DoCoMo, promotional materials will be prepared to visit the chamber is typically a variety of languages, it was also on the staff printed business cards very fashionable two-dimensional code, there are a variety of lab time looks very ‘science fiction,’ the research and development of products, for example, to this day have not been popular in China’s mobile wallet product, so that the brightest visitors excited. At that time, NTT DoCoMo as a manipulation of the Japanese mobile Internet giant, at the peak of its market capitalization had to break through $ 400 billion, became the king of Japanese shares on the capital market, innovation NTT DoCoMo in Japan was made once in the mobile Internet People are eager to become the object of global learning. This Japan’s largest operator position in the world of mobile Internet history is particularly prominent. As early as 2001, NTT DoCoMo in Japan, the world’s first commercial operation of the 3G network. Thereafter, the i-mode DoCoMo pioneered the mobile Internet business model is to be a number of countries worldwide operators to emulate – one of the most famous is the Chinese student movement. But a few years ago, Apple’s iPhone like a whirlwind swept the world, overtaking Apple’s new mobile Internet operators to become the leading operators around the world all have capitulated to Apple, Apple to accept very harsh conditions, and are willing to risk being ‘pipeline’ of danger. The world’s only two major carriers insist not to introduce iPhone, one of China Mobile, the other is China Mobile has been regarded as the ‘teacher’ of Japan’s largest operator NTT DoCoMo. A few years later, NTT DoCoMo has been doggedly rely on their own efforts to fight the erosion of apples, finally, it can successfully do? DoCoMo against pipeline lessons will give China’s operators to bring what enlightenment? NTT DoCoMo refused to introduce iPhone mystery until 2008 iPhone landed in Japan before the last minute, NTT DoCoMo and Japan still another large operator Softbank compete for the right to sell iPhone in Japan. But in the end, DoCoMo face of Apple’s ‘outrageous’ demand, withdrew from the negotiations. According to the Nihon Keizai Shimbun quoted as saying NTT Group, the former managers, ‘Apple sold out of the iPhone DoCoMo agreed to conditions requiring open NTT DoCoMo Labs all patents. We can not do that.’ NTT is Japan’s largest research institute research agencies, institutions how to deal with the technology owned by, or even affect the competitiveness of the entire country. So even iPhone in the global market by such attention, it is impossible to NTT open exchange of all patents. In addition, the two sides are still aspects of iPhone sales and price differences. But these, not the fundamental problem. DoCoMo in November 2011 published the 2015 mid-term management plan, announced to ‘integrated services business,’ the transformation goals. The company plans to 2015, sales of new business expanded 2.5 times to 1 trillion yen. In mergers and acquisitions as the main, cultivate eight areas: media, health care, environment, finance, e-commerce. The plan still emphasizes the operators of the industry chain of control, so most only by the Android system can be customized to achieve this plan. Apple details the software and services that are installed on the iPhone, operators of freedom is very low, if you import iPhone, NTT medium-term management plan, as depicted in the system collapsed. It is worth mentioning that, NTT DoCoMo has not given up efforts to introduce the iPhone in Japan, but because Apple harsh conditions, the successful introduction of iPhone is very difficult. DoCoMo was the president and CEO Yamada said, ‘We have not given up hope that the introduction of the iPhone,’ but Apple generally require operators committed to a very large sales, ‘if the introduction of iPhone cause most of the market share of our products is its possession, then it will be difficult for us to digest a result. ‘Apple shock wave in 2008, Softbank began selling in Japan before the iPhone, operators are on this piece of the mobile communications market, no doubt overlord. In February 1999, NTT DoCoMo launched the later effects of the global i-mode mobile Internet service mode. It is in this business, so Japan’s mobile Internet development to the peak and become the object of worship all over the world competing. In its heyday, the number of i-mode users even more than the America Online (AOL), European and American major media coverage. After the introduction of i-mode, NTT DoCoMo became the world’s IT industry star company, its stock began to soar. At that time, the rich and powerful in the world DoCoMo big acquisitions, invested $ 9.8 billion acquisition of AT \u0026 amp; T16% of the shares. In Asia, NTT DoCoMo invested heavily holds a 24.1 percent stake in Hutchison Telecom, holds a 4.7 percent stake in Taiwan’s Far EasTone, the operator holds the Philippines Long Distance Telephone 14.1% of the shares. In Europe, NTT DoCoMo has and the United Kingdom, France, Spain, Italy, Greece, the Netherlands and other countries operators to cooperate, to launch i-mode services in the region. In the era of the birth of i-mode, or the definition of what a simple phone call, send SMS function, the phone is completely defined as a communication tool. The so-called i-mode, in a nutshell is to allow users to enjoy a variety of rich mobile phone Internet services, including e-mail, watch the news, receive weather information, transfer inquiry, train Air Jordan 5 ticket booking services, online shopping, etc. These services for mobile Internet data traffic settlement, lower prices. From the business model is, i-mode is a carrier (DoCoMo) set up a set of eco-system, a large number of content providers (CP) to provide services to its platform up, then operators and CP revenue sharing (nine one point, CP took 9 operators take 1). i-mode in nature and Apple’s App Store business model is very close – by an industry leader in charge of the mobile phone terminal, platform structures, sales channels, settlement fees, the only difference is that in Japan, the mobile Internet industry leader operators, while in the US Apple. This system operate well in Japan for many years, and in a very long time for Japan to become the world’s most advanced mobile Internet market, the field of mobile payment in Japan, mobile music, mobile games, mobile reading, mobile advertising, etc., once the world ahead. But as the representative of the iPhone smartphone, then the user experience has been greatly improved over the Japanese mainland feature phones. And Japanese feature phones compared to American-style smartphone that allows users to easily download on the Internet is very rich mobile applications such greatly expanded use of smart phones. In fact, as the beginning of this century, the development of a technical system, DoCoMo’s i-mode system to the 07 or so 2008 has been a bit behind, a developer told the author described the road, compared to i-mode from the set of old Old development system on iOS and Android development is simply a pleasure. Since 2008, Softbank will begin selling in Japan iPhone, by 2012, iPhone has become Air Jordan 12 Japan’s dominant mobile phone market truly. According to IDC, 2012 iPhone in Japan throughout the year on the entire mobile phone market share reached 23.3 percent, the first time won the championship. Respectively, followed by Fujitsu 18.0%, 14.0%, Sharp, Sony 8.4%, Kyocera 8.0%. If you have only a smartphone, iPhone’s share is as high as 33.1 percent, is the second Fujitsu 16.5% of full double advantage is apparent. Ranked three to five were sharp 12.2%, 11.8%, Sony, Samsung 9.3%. The second half of 2012, iPhone5 officially started selling in Japan, Softbank and KDDI two operators iPhone5 ads start overwhelming hit the streets in Japan. For Japan the only one not sell the iPhone carriers, DoCoMo’s pressure began to increase. NTT DoCoMo on January 30, 2013 released its third quarter of fiscal year 2012 (April to December 2012) earnings (US GAAP). Sales for the year increased 6.2% to 3.3707 trillion yen, operating profit fell 5.6 percent to 702.1 billion yen, showing a ‘Income debuffs’ state. The main reason is to result in a reduction of profits surged DoCoMo DoCoMo promotional expenses, and investment DoCoMo cloud services and other new areas. At the same time, since September 2012, Softbank and KDDI began in Japan after sales iPhone5, DoCoMo’s MNP (number portability) transferred into the number exceeds 53.4 million, setting a record low. Net increase is only 20.15 million subscribers. NTT DoCoMo’s back: no sales to telecommunications of iPhone, does not mean that NTT DoCoMo ready to sit still. Indeed, NTT DoCoMo is by a simple operator to an integrated company in transition. With the father of the Japan’s NTT DoCoMo mobile Internet, said former founder of i-mode service Keiichi Enoki in interview with this reporter pointed out that the pipeline operators have been inevitable, but people’s phone 24 hours a day, 365 days a year leave the body around various phone services, carriers, there are many opportunities. He cited the author On the Road, Japan Railway Co. (JR) was originally just a simple railway company, but later made a variety of business real estate, commercial street. ‘Me and Japan Railway Co. (JR) who chat, JR was originally transport of persons and goods in Tokyo ride – 2 hours Osaka Shinkansen, the customer can not get off this time, that this railway company period of time to sell any goods on the train can get income. cell phone and trains similar to people all day long the phone leave the body, theoretically, what you sell in cell phone accessories can make money. ‘Keiichi Enoki said. In fact, such references like China Telecom recently proposed ‘de-telecommunications’ of ideas, that the operator no longer a simple carrier, surrounding the telecommunications industry would like to expand. Beginning in 2010, NTT DoCoMo proposed settlement would like to finance and services, multimedia services, business services, medical and health services, networking, integration and platform services, environmental services, security services which Anquan An eight areas to expand. NTT DoCoMo Board of Directors Senior Executive Officer responsible for strategy and Philip of Yoshizawa noted that compared to Google and other Internet companies, operators have many advantages – one of the most important advantage is that the operator holds the hand of others are not user behavior data that can support operators in many industries go to the surrounding development. In this line of thought, NTT DoCoMo acquired 34% of Sumitomo Mitsui Banking shares, which enter the financial industry, and the phone began to issue credit cards. NTT DoCoMo also set up a joint venture with Omron mobile medical aspects of the company. DoCoMo intends to adopt cloud services unified management of data on your smartphone and health equipment (fat meter and blood pressure, etc.) obtained from, and Radishbo-ya’s health insurance and other ingredients and DoCoMo has combined product and service provided to clients. In addition, NTT DoCoMo and McDonald’s Japan also set up a joint venture, the company mining user behavior through accurate information and provide precise McDonald’s coupons phone users, gained considerable success. I made several trips to Japan to interview, a very intuitive feeling is that NTT DoCoMo has developed a large number of its nationals in Japan for the use of application services, greatly enhance the living standards of the Japanese people. Such as NTT DoCoMo and Fujitsu jointly launched the old phone, cumulative sales in Japan more than 10 million Taiwan – Japan’s aging population is a serious country, these old mobile phone function is very suitable for the elderly in Japan. Since then, DoCoMo also introduced a smart phone for the elderly, these are services like Apple’s difficult to provide foreign manufacturers. NTT DoCoMo launched a mobile wallet service, also very suitable for its own nationals. Japan’s currency because of the larger units, the use of cash are often faced with the change of the trouble. NTT DoCoMo to near-field payment functionality into their customized mobile phones which, over the years has been gaining in popularity in Japan – and in Japan, sales of Apple’s iPhone is not mobile payment capabilities. DoCoMo’s service mostly based on its own cloud computing platform, Yoshizawa and Philip pointed out that as operators have their own network, and can grasp the speed of the network, as well as delay of the network status and so on, these and Google and other Internet The company is an advantage compared to. Now, DoCoMo is around the telecommunications industry, to create a huge living area, covering all aspects of people’s basic needs, DoCoMo hopes these businesses together, can greatly enhance its overall revenue. Services, voice services and d video Shabette Concier outstanding performance. As of early 2013, the number of installations Shabette Concier more than 7 million, the number of use has exceeded 280 million times. contract number d video also increased to 3.7 million. However, due to DoCoMo’s business line was stretched too thin, execution company is able to keep up, the challenges they need to face the next. Furthermore, and Softbank difference is, DoCoMo seem to like to think they have any, what to do, but as these things are not consumers really need, is carrying less. In any case, operators and Apple’s race, still there is no final winner. In this race, who can go to the end, to consumers worldwide, this is a concern proposition. If we look at the fun, tomorrow we 2015 Latest Nike Shoes continue to give us one pair of serial NTT DoCoMo is responsible for in-depth interviews and Philip of Yoshizawa strategic level, I believe that China Mobile has been watching every move DoCoMo, DoCoMo both China Mobile’s teacher, is also China The Mirroring. Operators ultimate fate destination, what would be? Recommended attention author had Air micro-channel public number ‘Mobile Watch’, micro-letter search for ‘mobile observation’ to focus on (micro signal mobileweb), author authorization i horse network reproduced, please indicate the source.