The new changes Taobao platform: in the end how to play?
play, to play a more efficient and more equitable. Text / world network operators Fan Tingting Yu Miaoyu current environment for business nature sellers return it? If the past Taobao seller, obtained from the traffic flow to operate, to provide certainty of service, keep asking yourself in its long course of operations, asked the platform, ideal if you want to give up the chase instead take a quick money shortcut, then today’s electronic business environment is constantly urging sellers to find a suitable location, and found that batch loyal to their consumers. Thus is the long-term development of the road. But in 2012 Taobao’s strategy has changed, providing a lot of tagging shopping scene, while buyers of visits increasing, on the other hand, the seller if you want to seek a high conversion, you must own products with depth matching label to a corresponding increase in the depth of buyers visit. This is the opinion of many sellers are missteps last year. So this year, Taobao trying to re-define and interpret new products and business models, the flagship label system platforms such as Barley seller and the seller relationship, the main buyers Jordan Spizike of commodity relations, and to ensure service experience autonomy agreement. Barley joint marketing before Taobao how to play? Most sellers regard their skills, teams, etc. to practice more and more profound skill, there may be little thought of sharing of resources. Taobao small two, they could not understand each shop, so you want to let everyone win, we must build a platform for businesses to establish a business relationship together. Since last year, the establishment of Barley platform positioning in BNS, that is a hope that the release of Seller autonomous dynamic collaboration platform. May be a lot of women have used the data cube and cosmetics sellers know that between these two categories is very common to share data with each other, which is the most simple collaboration; and the other, the seller can also be shared between members, members of A to B to play here 10%, the member B to A a discount here, to drive mutual collaboration. After the further development of such a simple collaboration, will become joint marketing, joint procurement of prototype. And changing the flow distribution mechanism so different from the traditional idea of Taobao, Barley could become a relationship between the seller and solve business problems with their power of aggregation platform. Barley platform on the end of December 2012 line test during the test, the amount of business cooperation between nearly 15,000 times, an average of 127 new collaboration every day to complete more than 30 collaboration. Collaboration link is concentrated in design, public relations aspects of the customer. Specific to the seller co-marketing play, Barley platform responsible for the soft Tang said the old customer marketing, unpacking experience, etc. These are the traditional retail play the rest, Barley platform will not focus on these traditional operational means , and will focus on cross-category, cross-store marketing, in order to achieve \u0026 ldquo; one-stop shopping \u0026 rdquo; experience. \u0026 Ldquo; When commercial enterprises to open up to each other online resources, equivalent to the use of the natural flow of the original value created new value, may be able to accumulate some new business experience. \u0026 Rdquo; Tang Sophie said. Joint marketing may be most in need of Taobao sellers, a requirement most likely to be achieved. Category between businesses could be complementary or mutually exclusive, but some consumers may be just the combination of their overall shopping needs. For example, a mother has just given birth, she needs something may be post-natal care, it could be with a newborn baby to eat something, if they can meet the needs of all her shopping on one page, that everyone’s benefit. Barley platform at the end of December on the test line, resulting in a collaboration nearly 15,000 times, an average of 127 new collaboration every day, more than 30 cooperation could be completed. Usually a collaboration initiated by a brand or a store, enter into contractual relations by signing the online business agreement, the last also contains monitoring data to examine the effect of joint marketing. Independent commitments agreed definition of transaction services is the seller in joined consumer protection service basis, according to the shop Scope and voluntary self-service capabilities to provide more choice for buyers commitment to quality service. Taobao transaction before the agreed service, the seller promises to buyers of all Taobao launch unilateral standards. Although the specification of the overall market sellers, but also to buyers online shopping provides some protection, but the increasing demand for personalized service, the buyer will be for a better shopping experience and increase. Thus, the original single standard can not be met the seller actually more personalized service. This is also the reason Taobao independent commitment to carry out this service upgrade, Taobao transactions hope the seller agreed service support some personalized service, and to protect the seller by transaction security mechanisms to effectively deliver. It is a small two cauliflower sellers operating division introduced the agreed transaction service, which is independent commitment, is one of the many services this year Taobao upgrades. The service has now been implemented during the test are four elements: commitment to service delivery time, return service commitment, commitment to quality service, commitment to service damaged sent it to us. These personalized services are for the seller. Delivery time commitment Taobao first open contracts, which is very different from before. Taobao above the previous provisions of all the goods must be shipped within 72 hours, during the big pro is within seven days of the delivery, but this provision can not take care of all categories, such as purchasing a product, or customization of products. Because they can not all meet this rule system would not be able to be well executed, and the damage will be great experience for buyers. As a result, the delivery time Taobao made adjustments, at 72 hour delivery basis on the original provisions of Taobao, the seller can category characteristics of their products, according to their order of independent commitment shorter or longer delivery times. Taobao want to see, it is there will be more sellers to complete their commitment, rather than the length of delivery time to measure the level of service a seller. Returns commitment to service means that the seller can return at any time and the commitment of any of the conditions within 15 days. Cauliflower introduction, the 15 days is not a definite value, but that within 15 days of any day in the future perhaps because the seller will upgrade the level of service and relaxed to 30 days, 60 days of service guarantee timeliness are possible. Refers to any condition in which the seller autonomous regulations, product opened the can back, such things can not be refunded half-eaten these details. In return shipping this, a negotiated settlement is still the buyers and sellers. Damaged send you a replacement commitment, referring to the seller sent it to us a few times can customize the commitment. Again, this is easy to make the seller more flexibility to dispose of their service orders. Commitment to quality basic materials is the seller promised truthfully, one can promise a compensable back to a compensable back ten between arbitrary disposal. Taobao this content, but if the seller and buyer is responsible for the quality aspects of the dispute, accreditation bodies will ask a third party to provide the product quality appraisal report. The contract is now open to the top 24 of the future there will be the arrival of commitment, such as the seller promised as long as the buyer orders before 12:00 today, then tomorrow 12:00 before you can receive the goods. If the seller does not do it, it will give the buyer paid 5 dollars. Cauliflower presentation, open independent commitment is to enable sellers to develop more a more personalized service to attract buyers. Late Taobao also launched one after the other contracts, but in general, the overall change is that, before the provisions of Taobao sellers to perform, and now it is open rule rules agreed to introduce autonomous mode. Tags: new organizational form of goods didodecyl, many sellers last year of study for a long time do not know what their products which can be affixed labels. Taobao has always been to distinguish the product category organization, so sellers formed the inertia of thinking, that the product categories and attributes is to make the quickest way to reach consumers. But why Taobao play tag, precisely because they are aware of the changes in consumer demand. Now is the era of excess capacity, people’s shopping psychology is \u0026 ldquo; I want to buy what product \u0026 rdquo ;, instead of \u0026 ldquo; I want to buy what product \u0026 rdquo ;. It is more likely that the label is the best way to reach consumers. Of course there are a lot of sellers said that before those dazzling label, some say too abstract, a little too trendy, some basic read, in short, more confused. So this time, Taobao sellers to label open to allow the seller to give the product its own marking. \u0026 Ldquo; because sellers of their products are the most in-depth understanding, but also people who know their customers. \u0026 Rdquo; responsible for labeling small two Hongling told the ‘world network operators’ reporter. What are tags? Tags are short statements within a period of six Chinese characters, which can be Chinese, can be in English, can be any character. You can refine the product title, details page of it, or just an idea in your head of commodities can become a label. When in the past a new seller, the first to give their goods to select a category and attributes, but this physical property, it has been increasingly difficult to express where the characteristics of the goods. Taobao has been calling for the small and beautiful, it is difficult to stand out from the existing merchandise system. From the consumer’s shopping experience, his physical attributes in the input commodity, it is difficult to find merchandise they really want. Indeed, many third-party shopping guide sites have started using label format that will help users to quickly reach the target product. So Hung Ling think the label will break the existing category attribute to physical, objective description constructed, but from the real needs of buyers, fast matching willingness to buy goods in line: \u0026 ldquo; buyers demand more and more diverse, such as their personal style, crowd positioning, emotional needs, and even the sign, blood type, which can be a reason for them to buy the product. \u0026 Rdquo; so that the label is the way a new organizational goods. Highlight the product features, enhance the efficiency of buyers to find the product, it is the label’s purpose. So the seller at the time of tagging, you want to shop based on their own understanding of the direction of future development and an understanding of the target customer groups, comprehensive after commodity marking. Since the labeling system is to build by the seller, then we can imagine, this label pool will precipitate out a very large number of tags. In so many labels, the seller how to play his own label, how to assess the effect after the kick, is the key to this play lies. Faced with a flood of labels, the platform to do is develop mechanisms label emerges. \u0026 Ldquo; In fact, we can put the label understood as a play, you can use later to label a lot of scenes, the platform will gradually change now shopping guide in the form of categories division, yuan more to the display of goods. \u0026 Rdquo; sellers also can change the label of their products based on the Taobao 2015 Latest Nike Shoes platform-related activities in order to be more in line with the theme of activities to give more opportunities to emerge and subsequent clicks and conversion. For example, Taobao launched a \u0026 ldquo; wedding season \u0026 rdquo; the theme of the market, then had a ring of tags can be made \u0026 ldquo; manual \u0026 rdquo;, \u0026 ldquo; creative \u0026 rdquo; and other changes to \u0026 ldquo; Dingqingxinwu \u0026 rdquo;, \u0026 ldquo; I love you \u0026 rdquo; and so on. Whether in the past or details page title, are very difficult to achieve the refinement of the assessment, but the label is certainly a goal traceable through the refinement of feedback on the label, the seller can continue to improve their marking ability, optimize their tags. \u0026 Ldquo; no need for sellers to build the system, we need to support data, and then come back through the data to optimize the whole labeling system. \u0026 Rdquo; Hung Ling explained. Hung Ling also revealed that after the label will be more and more integrated into the Taobao platform into a variety of activities, although the seller can choose marking or not marking, but without marking products will not appear in a tab for the marketing activities of the organization in the system. Abundant shopping path label itself is not good or bad, determine their fate is still consumers. Before Taobao through their own background data on the \u0026 ldquo; club \u0026 rdquo;, \u0026 ldquo; Sun \u0026 rdquo; two key words to do a test, when you point to open \u0026 ldquo; Sun \u0026 rdquo ;, will see a mesh structure, each A node is associated with a label. You can wander through a label to another label, but can also stroll commodity this tab. Talking about the reason why I need this mesh structure to express association between labels, because \u0026 ldquo; user behavior have certain criteria, he likes this style, you may also like some of the other labels, he would be willing to From this label wandered label \u0026 rdquo ;. Hung Ling told the ‘world network operators,’ the reporter had in the category of consumer shopping, your results can only be smaller, but now consumers can visit more diverse paths, can cross cross Category \u0026 ldquo; \u0026 rdquo ;, stroll aimlessly and find more interesting shops in the shopping process. Of course, in any scenario, the label can be seen are limited, so come to the label, it must be determined by the market. \u0026 Ldquo; What emerges label is the result of market behavior, consumers click more, browse deeper, more shopping behavior, it would prove a good quality of this label, when the top surface naturally rendered. \u0026 Rdquo; so that the seller is not an overnight marking process, we need to go through long-term accumulation in order to understand a label is not suitable for this product for its target consumer group. Tag will be the seller of a new operating background plate, there is not open to the seller, is expected by the end of August or early September, will be the first open platform for jewelery and outdoor sports in these two sectors to test if the result is good and the market reaction, More categories will further promote the use of the label. Hung Ling admits tag play is relatively new and does not require labeling and category attributes linked, so sellers may initially not understand this play immediately. \u0026 Ldquo; I think now the seller without quick success, marking is a good tool to understand their customers, the seller can use it to understand the market positioning of their products. Now marking purpose is to study in the future how to merchandise marking to assess tag through data to help sellers more accurate positioning of the direction of their shops and the target customer base. \u0026 Rdquo; (as contained in the ‘world network operators,’ the August issue) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a day to miss the wonderful article. ]The new changes Taobao platform: in the end how to play?
play, to play a more efficient and more Nike Air Max 90 equitable. Text / world network operators Fan Tingting Yu Miaoyu current environment for business nature sellers return it? If the past Taobao seller, obtained from the traffic flow to operate, to provide certainty of service, keep asking yourself in its long course of operations, asked the platform, ideal if you want to give up the chase instead take a quick money shortcut, then today’s electronic business environment is constantly urging sellers to find a suitable location, and found that batch loyal to their consumers. Thus is the long-term development of the road. But in 2012 Taobao’s strategy has changed, providing a lot of tagging shopping scene, while buyers of visits increasing, on the other hand, the seller if you want to seek a high conversion, you must own products with depth matching label to a corresponding increase in the depth of buyers visit. This is the opinion of many sellers are missteps last year. So this year, Taobao trying to re-define and interpret new products and business models, the flagship label system platforms such as Barley seller and the seller relationship, the main buyers of commodity relations, and to ensure service experience autonomy agreement. Barley joint marketing before Taobao how to play? Most sellers regard their skills, teams, etc. to practice more and more profound skill, there may be little thought of sharing of resources. Taobao small two, they could not understand each shop, so you want to let everyone win, we must build a platform for businesses to establish a business relationship together. Since last year, the establishment of Barley platform positioning in BNS, that is a hope that the release of Seller autonomous dynamic collaboration platform. May be a lot of women have used the data cube and cosmetics sellers know that between these two categories is very common to share data with each other, which is the most simple collaboration; and the other, the seller can also be shared between members, members of A to B to play here 10%, the member B to A a discount here, to drive mutual collaboration. After the further development of such a simple collaboration, will become joint marketing, joint procurement of prototype. And changing the flow distribution mechanism so different from the traditional idea of Taobao, Barley could become a relationship between the seller and solve business problems with their power of aggregation platform. Barley platform on the end of December 2012 line test during the test, the amount of business cooperation between nearly 15,000 times, an average of 127 new collaboration every day to complete more than 30 collaboration. Collaboration link is concentrated in design, public relations aspects of the customer. Specific to the seller co-marketing play, Barley platform responsible for the soft Tang said the old customer marketing, unpacking experience, etc. These are the traditional retail play the rest, Barley platform will not focus on these traditional operational means , and will focus on cross-category, cross-store marketing, in order to achieve \u0026 ldquo; one-stop shopping \u0026 rdquo; experience. \u0026 Ldquo; When commercial enterprises to open up to each other online resources, equivalent to the use of the natural flow of the original value created new value, may be able to accumulate some new business experience. \u0026 Rdquo; Tang Sophie said. Joint marketing may be most in need of Taobao sellers, a requirement most likely to be achieved. Category between businesses could be complementary or mutually exclusive, but some consumers may be just the combination of their overall shopping needs. For example, a mother has just given birth, she needs something may be post-natal care, it could be with a newborn baby to eat something, if they can meet the needs of all her shopping on one page, that everyone’s benefit. Barley platform at the end of December on the test line, resulting in a collaboration nearly 15,000 times, an average of 127 new collaboration every day, more than 30 cooperation could be completed. Usually a collaboration initiated by a brand or a store, enter into contractual relations by signing the online business agreement, the last also contains monitoring data to examine the effect of joint marketing. Independent commitments agreed definition of transaction services is the seller in joined consumer protection service basis, according to the shop Scope and voluntary self-service capabilities to provide more choice for buyers commitment to quality service. Taobao transaction before the agreed service, the seller promises to buyers of all Taobao launch unilateral standards. Although the specification of the overall market sellers, but also to buyers online shopping provides some protection, but the increasing demand for personalized service, the buyer will be for a better shopping experience and increase. Thus, the original single standard can not be met the seller actually more personalized service. This is also the reason Taobao independent commitment to carry out this service upgrade, Taobao transactions hope the seller agreed service support some personalized service, and to protect the seller by transaction security mechanisms to effectively deliver. It is a small two cauliflower sellers operating division introduced the agreed transaction service, which is independent commitment, is one of the many services this year Taobao upgrades. The service has now been implemented during the test are four elements: commitment to service delivery time, return service commitment, commitment to quality service, commitment to service damaged sent it to us. These personalized services are for the seller. Delivery time commitment Taobao first open contracts, which is very different from before. Taobao above the previous provisions of all the goods must be shipped within 72 hours, during the big pro is within seven days of the delivery, but this provision can not take care of all categories, such as purchasing a product, or customization of products. Because they can not all meet this rule system would not be able to be well executed, and the damage will be great experience for buyers. As a result, the delivery time Taobao made adjustments, at 72 hour delivery basis on the original provisions of Taobao, the seller can category characteristics of their products, according to their order of independent commitment shorter or longer delivery times. Taobao want to see, it is there will be more sellers to complete their commitment, rather than the length of delivery time to measure the level of service a seller. Returns commitment to service means that the seller can return at any time and the commitment of any of the conditions within 15 days. Cauliflower introduction, the 15 days is not a definite value, but that within 15 days of any day in the future perhaps because the seller will upgrade the level of service and relaxed to 30 days, 60 days of service guarantee timeliness are possible. Refers to any condition in which the seller autonomous regulations, product opened the can back, such things can not be refunded half-eaten these details. In return shipping this, a negotiated settlement is still the buyers and sellers. Damaged send you a replacement commitment, referring to the seller sent it to us a few times can customize the commitment. Again, this is easy to make the seller more flexibility to dispose of their service orders. Commitment to quality basic materials is the seller promised truthfully, one can promise a compensable back to a compensable back ten between arbitrary disposal. Taobao this content, but if the seller and buyer is responsible for the quality aspects of the dispute, accreditation bodies will ask a third party to provide the product quality appraisal report. The contract is now open to the top 24 of the future there will be the arrival of commitment, such as the seller promised as long as the buyer orders before 12:00 today, then tomorrow 12:00 before you can receive the goods. If the seller does not do it, it will give the buyer paid 5 dollars. Cauliflower presentation, open independent commitment is to enable sellers to develop more a more personalized service to attract buyers. Late Taobao also launched one after the other contracts, but in general, the overall change is that, before the provisions of Taobao sellers to perform, and now it is open rule rules agreed to introduce autonomous mode. Tags: new organizational form of goods didodecyl, many sellers last year of study for a long time do not know what their products which can be affixed labels. Taobao has always been to distinguish the product category organization, so sellers formed the inertia of thinking, that the product categories and attributes is to make the quickest way to reach consumers. But why Taobao play tag, precisely because they are aware of the changes in consumer demand. Now is the era of excess capacity, people’s shopping psychology is \u0026 ldquo; I want to buy what product \u0026 rdquo ;, instead of \u0026 ldquo; I want to buy what product \u0026 rdquo ;. It is more likely that the label is the best way to reach consumers. Of course there are a lot of sellers said that before those dazzling label, some say too abstract, a little too trendy, some basic read, in short, more confused. So this time, Taobao sellers to label open to allow the seller to give the product its own marking. \u0026 Ldquo; because sellers of their products are the most in-depth understanding, but also people who know their customers. \u0026 Rdquo; responsible for labeling small two Hongling told the ‘world network operators’ reporter. What are tags? Tags are short statements within a period of six Chinese characters, which can be Chinese, can be in English, can be any character. You can refine the product title, details page of it, or just an idea in your head of commodities can become a label. When in the past a new seller, the first to give their goods to select a category and attributes, but this physical property, it has been increasingly difficult to express where the characteristics of the goods. Taobao has been calling for the small and beautiful, it is difficult to stand out from the existing merchandise system. From the consumer’s shopping experience, his physical attributes in the input commodity, it is difficult to find merchandise they really want. Indeed, many third-party shopping guide sites have started using label format that will help users to quickly reach the target product. So Hung Ling think the label will break the existing category attribute to physical, objective description constructed, but from the real needs of buyers, fast matching willingness to buy goods in line: \u0026 ldquo; buyers demand more and more diverse, such as their personal style, crowd positioning, emotional needs, and even the sign, blood type, which can be a reason for them to buy the product. \u0026 Rdquo; so Air Jordan 12 that the label is the way a new organizational goods. Highlight the product features, enhance the efficiency of buyers to find the product, it is the label’s purpose. So the seller at the time of tagging, you want to shop based on their own understanding of the direction of future development and an understanding of the target customer groups, comprehensive after commodity marking. Since the labeling system is to build by the seller, then we can imagine, this label pool will precipitate out a very large number of tags. In so many labels, the seller how to play his own label, how to assess the effect after the kick, is the key to this play lies. Faced with a flood of labels, the platform to do is develop mechanisms label emerges. \u0026 Ldquo; In fact, we can put the label understood as a play, you can use later to label a lot of scenes, the platform will gradually change now shopping guide in the form of categories division, yuan more to the display of goods. \u0026 Rdquo; sellers also can change the label of their products based on the Taobao platform-related activities in order to be more in line with the theme of activities to give more opportunities to emerge and subsequent clicks and conversion. For example, Taobao launched a \u0026 ldquo; wedding season \u0026 rdquo; the theme of the market, then had a ring of tags can be made \u0026 ldquo; manual \u0026 rdquo;, \u0026 ldquo; creative \u0026 rdquo; and other changes to \u0026 ldquo; Dingqingxinwu \u0026 rdquo;, \u0026 ldquo; I love you \u0026 rdquo; and so on. Whether in the past or details page title, are very difficult to achieve the refinement of the assessment, but the label is certainly a goal traceable through the refinement of feedback on the label, the seller can continue to improve their marking ability, optimize their tags. \u0026 Ldquo; no need for sellers to build the system, we need to support data, and then come back through the data to optimize the whole labeling system. \u0026 Rdquo; Hung Ling explained. Hung Ling also revealed that after the label will be more and more integrated into the Taobao platform into a variety of activities, although the seller can choose marking or not marking, but without marking products will not appear in a tab for the marketing activities of the organization in the system. Abundant shopping path label itself 2015 Latest Nike Shoes is not good or bad, determine their fate is still consumers. Before Taobao through their own background data on the \u0026 ldquo; club \u0026 rdquo;, \u0026 ldquo; Sun \u0026 rdquo; two key words to do a test, when you point to open \u0026 ldquo; Sun \u0026 rdquo ;, will see a mesh structure, each A node is associated with a label. You can wander through a label to another label, but can also stroll commodity this tab. Talking about the reason why I need this mesh structure to express association between labels, because \u0026 ldquo; user behavior have certain criteria, he likes this style, you may also like some of the other labels, he would be willing to From this label wandered label \u0026 rdquo ;. Hung Ling told the ‘world network operators,’ the reporter had in the category of consumer shopping, your results can only be smaller, but now consumers can visit more diverse paths, can cross cross Category \u0026 ldquo; \u0026 rdquo ;, stroll aimlessly and find more interesting shops in the shopping process. Of course, in any scenario, the label can be seen are limited, so come to the label, it must be determined by the market. \u0026 Ldquo; What emerges label is the result of market behavior, consumers click more, browse deeper, more shopping behavior, it would prove a good quality of this label, when the top surface naturally rendered. \u0026 Rdquo; so that the seller is not an overnight marking process, we need to go through long-term accumulation in order to understand a label is not suitable for this product for its target consumer group. Tag will be the seller of a new operating background plate, there is not open to the seller, is expected by the end of August or early September, will be the first open platform for jewelery and outdoor sports in these two sectors to test if the result is good and the market reaction, More categories will further promote the use of the label. Hung Ling admits tag play is relatively new and does not require labeling and category attributes linked, so sellers may initially not understand this play immediately. \u0026 Ldquo; I think now the seller without quick success, marking is a good tool to understand their customers, the seller can use it to understand the market positioning of their products. Now marking purpose is to study in the future how to merchandise marking to assess tag through data to help sellers more accurate positioning of the direction of Nike Blazer Mens their shops and the target customer base. \u0026 Rdquo; (as contained in the ‘world network operators,’ the August issue) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a day to miss the wonderful article. ]The new changes Taobao platform: in the end how to play?
play, to play a more efficient and more equitable. Text / world network operators Fan Tingting Yu Miaoyu current environment for business nature sellers return it? If the past Taobao seller, obtained from the traffic flow to operate, to provide certainty of service, keep asking yourself in its long course of operations, asked the platform, ideal if you want to give up the chase instead take a quick money shortcut, then today’s electronic business environment is constantly urging sellers to find a suitable location, and found that batch loyal to their consumers. Thus is the long-term development of the road. But in 2012 Taobao’s strategy has changed, providing a lot of tagging shopping scene, while buyers of visits increasing, on the other hand, the seller if you want to seek a high conversion, you must own products with depth matching label to a corresponding increase in the depth of buyers visit. This is the opinion of many sellers are missteps last year. So this year, Taobao trying to re-define and interpret new products and business models, the flagship label system platforms such as Barley seller and the seller relationship, the main buyers of commodity relations, and to ensure service experience autonomy agreement. Barley joint marketing before Taobao how to play? Most sellers regard their skills, teams, etc. to practice more and more profound skill, there may be little thought of sharing of resources. Taobao small two, they could not understand each shop, so you want to let everyone win, we must build a platform for businesses to establish a business relationship together. Since last year, the establishment of Barley platform positioning in BNS, that is a hope that the release of Seller autonomous dynamic collaboration platform. May be a lot of women have used the data cube and cosmetics sellers know that between these two categories is very common to share data with each other, which is the most simple collaboration; and the other, the seller can also be shared between members, members of A to B to play here 10%, the member B to A a discount here, to drive mutual collaboration. After the further development of such a simple collaboration, will become joint marketing, joint procurement of prototype. And changing the flow distribution mechanism so different from the traditional idea of Taobao, Barley could become a relationship between the seller and solve business problems with their power of aggregation platform. Barley platform on the end of December 2012 line test during the test, the amount of business cooperation between nearly 15,000 times, an average of 127 new collaboration every day to complete more than 30 collaboration. Collaboration link is concentrated in design, public relations aspects of the customer. Specific to the seller co-marketing play, Barley platform responsible for the soft Tang said the old customer marketing, unpacking experience, etc. These are the traditional retail play the rest, Barley platform will not focus on these traditional operational means , and will focus on cross-category, cross-store marketing, in order to achieve \u0026 ldquo; one-stop shopping \u0026 rdquo; experience. \u0026 Ldquo; When commercial enterprises to open up to each other online resources, equivalent to the use of the natural flow of the original value created new value, may be able to accumulate some new business experience. \u0026 Rdquo; Tang Sophie said. Joint marketing may be most in need of Taobao sellers, a requirement most likely to be achieved. Category between businesses could be complementary or mutually exclusive, but some consumers may be just the combination of their overall shopping needs. For example, a mother has just given birth, she needs something may be post-natal care, it could be with a newborn baby to eat something, if they can meet the needs of all her shopping on one page, that everyone’s benefit. Barley platform at the end of December on the test line, resulting in a collaboration nearly 15,000 times, an average of 127 new collaboration every day, more than 30 cooperation could be completed. Usually a collaboration initiated by a brand or a store, enter into contractual relations by signing the online business agreement, the last also contains monitoring data to examine the effect of joint marketing. Independent commitments agreed definition of transaction services is the seller in joined consumer protection service basis, according to the shop Scope and voluntary self-service capabilities to provide more choice for buyers commitment to quality service. Taobao transaction before the agreed service, the seller promises to buyers of all Taobao launch unilateral standards. Although the specification of the overall market sellers, but also to buyers online shopping provides some protection, but the increasing demand for personalized service, the buyer will be for a better shopping experience and increase. Thus, the original single standard can not be met the seller actually more personalized service. This is also the reason Taobao independent commitment to carry out this service upgrade, Taobao transactions hope the seller agreed service support some personalized service, and to protect the seller by transaction security mechanisms to effectively deliver. It is a small two cauliflower sellers operating division introduced the agreed transaction service, which is independent commitment, is one of the many services this year Taobao upgrades. The service has now been implemented during the test are four elements: commitment to service delivery time, return service commitment, commitment to quality service, commitment to service damaged sent it to us. These personalized services are for the seller. Delivery time commitment Taobao first open contracts, which is very different from before. Taobao above the previous provisions of all the goods must be shipped within 72 hours, during the big pro is within seven days of the delivery, but this provision can not take care of all categories, such as purchasing a product, or customization of products. Because they can not all meet this rule system would not be able to be well executed, and the damage will be great experience for buyers. As a result, the delivery time Taobao made adjustments, at 72 hour delivery basis on the original provisions of Taobao, the seller can category characteristics of their products, according to their order of independent commitment shorter or longer delivery times. Taobao want to see, it is there will be more sellers to complete their commitment, rather than the length of delivery time to measure the level of service a seller. Returns commitment to service means that the seller can return at any time and the commitment of any of the conditions within 15 days. Cauliflower introduction, the 15 days is not a definite value, but that within 15 days of any day in the future perhaps because the seller will upgrade the level of service and relaxed to 30 days, 60 days of service guarantee timeliness are possible. Refers to any condition in which the seller autonomous regulations, product opened the can back, such things can not be refunded half-eaten these details. In return shipping this, a negotiated settlement is still the buyers and sellers. Damaged send you a replacement commitment, referring to the seller sent it to us a few times can customize the commitment. Again, this is easy to make the seller more flexibility to dispose of their service orders. Commitment to quality basic materials is the seller promised truthfully, one can promise a compensable back to a compensable back ten between arbitrary disposal. Taobao this content, but if the seller and buyer is responsible for the quality aspects of the dispute, accreditation bodies will ask a third party to provide the product quality appraisal report. The contract is now open to the top 24 of the future there will be the arrival of commitment, such as the seller promised as long as the buyer orders before 12:00 today, then tomorrow 12:00 before you can receive the goods. If the seller does not do it, it will give the buyer paid 5 dollars. Cauliflower presentation, open independent commitment is to enable sellers to develop more a more personalized service to attract buyers. Late Taobao also launched one after the other contracts, but in general, the overall change is that, before the provisions of Taobao sellers to perform, and now it is open rule rules agreed to introduce autonomous mode. Tags: new organizational form of goods didodecyl, many sellers last year of study for a long time do not know what their products which can be affixed labels. Taobao has always been to distinguish the product category organization, so sellers formed the inertia of thinking, that the product categories and attributes is to make the quickest way to reach consumers. But why Taobao play tag, precisely because they are aware of the changes in consumer demand. Now is the era of excess capacity, people’s shopping psychology is \u0026 ldquo; I want to buy what product \u0026 rdquo ;, instead of \u0026 ldquo; I want to buy what product \u0026 rdquo ;. It is more likely that the label is the best way to reach consumers. Of course there are a lot of sellers said that before those dazzling label, some say too abstract, a little too trendy, some basic read, in short, more confused. So this time, Taobao sellers to label open to allow the seller to give the product its own marking. \u0026 Ldquo; because sellers of their products are the most in-depth understanding, but also people who know their customers. \u0026 Rdquo; responsible for labeling small two Hongling told the ‘world network operators’ reporter. What are tags? Tags are short statements within a period of six Chinese characters, which can be Chinese, can be in English, can be any character. You can refine the product title, details page of it, or just an idea in your head of commodities can become a label. When in the past a new seller, the first to give their goods to select a category and attributes, but this physical property, it has been increasingly difficult to express where the characteristics of the goods. Taobao has been calling for the small and beautiful, it is difficult to stand out from the existing merchandise system. From the Air Jordan 2 consumer’s shopping experience, his physical attributes in the input commodity, it is difficult to find merchandise they really want. Indeed, many third-party shopping guide sites have started using label format that will help users to quickly reach the target product. So Hung Ling think the label will break the existing category attribute to physical, objective description constructed, but from the real needs of buyers, fast matching willingness to buy goods in line: \u0026 ldquo; buyers demand more and more diverse, such as their personal style, crowd positioning, emotional needs, and even the sign, blood type, which can be a reason for them to buy the product. \u0026 Rdquo; so that the label is the way a new organizational goods. Highlight the product features, enhance the efficiency of buyers to find the product, it is the label’s purpose. So the seller at the time of tagging, you want to shop based on their own understanding of the direction of future development and an understanding of the target customer groups, comprehensive after commodity marking. Since the labeling system is to build by the seller, then we can imagine, this label pool will precipitate out a very large number of tags. In so many labels, the seller how to play his own label, how to assess the effect after the kick, is the key to this play lies. Faced with a flood of labels, the platform to do is develop mechanisms label emerges. \u0026 Ldquo; In fact, we can put the label understood as a play, you can use later to label a lot of scenes, the platform will gradually change now shopping guide in the form of categories division, yuan more to the display of goods. \u0026 Rdquo; sellers also can change the label of their products based on the Taobao platform-related activities in order to be more in line with the theme of activities to give more opportunities to emerge and subsequent clicks and conversion. For example, Taobao launched a \u0026 ldquo; wedding season \u0026 rdquo; the theme of the market, then had a ring of tags can be made \u0026 ldquo; manual \u0026 rdquo;, \u0026 ldquo; creative \u0026 rdquo; and other changes to \u0026 ldquo; Dingqingxinwu \u0026 rdquo;, \u0026 ldquo; I love you \u0026 rdquo; and so on. Whether in the past or details page title, are very difficult to achieve the refinement of the assessment, but the label is certainly a goal traceable through the refinement of feedback on the label, the seller can Air Jordan 6 Rings continue to improve their marking ability, optimize their tags. \u0026 Ldquo; no need for sellers to build the system, we need to support data, and then come back through the data to optimize the whole labeling system. \u0026 Rdquo; Hung Ling explained. Hung Ling also revealed that after the label will be more and more integrated into the Taobao platform into a variety of activities, although the seller can choose marking or not marking, but without marking products will not appear in a tab for the marketing activities of the organization in the system. Abundant shopping path label itself is not good or bad, determine their fate is still consumers. Before Taobao through their own background data on the \u0026 ldquo; club \u0026 rdquo;, \u0026 ldquo; Sun \u0026 rdquo; two key words to do a test, when you point to open \u0026 ldquo; Sun \u0026 rdquo ;, will see a mesh structure, each A node is associated with a label. You can wander through a label to another label, but can also stroll commodity this tab. Talking about the reason why I need this mesh structure to express association between labels, because \u0026 ldquo; user behavior have certain criteria, he likes this style, you may also like some of the other labels, he would be willing to From this label wandered label \u0026 rdquo ;. Hung Ling told the ‘world network operators,’ the reporter had in the category of consumer shopping, your results can only be smaller, but now consumers can visit more diverse paths, can cross cross Category \u0026 ldquo; \u0026 rdquo ;, stroll aimlessly and find more interesting shops in the shopping process. Of course, in any scenario, the label can be seen are limited, so come to the label, it must be determined by the market. \u0026 Ldquo; What emerges label is the result of market behavior, consumers click more, browse deeper, more shopping behavior, it would prove a good quality of this label, when the top surface naturally rendered. \u0026 Rdquo; so that the seller is not an overnight marking process, we need to go through long-term accumulation in order to understand a label is not suitable for this product for its target consumer group. Tag will be the seller of a new operating background plate, there is not open to the seller, is expected by the end of August or early September, will be the first open platform for jewelery and outdoor sports in these two sectors to test if the result is good and the market reaction, More categories will further promote the use of the label. Hung Ling admits tag play is relatively new and does not require labeling and category attributes linked, so sellers may initially not understand this play immediately. \u0026 Ldquo; I think now the seller without quick success, marking is a good tool to 2015 Latest Nike Shoes understand their customers, the seller can use it to understand the market positioning of their products. Now marking purpose is to study in the future how to merchandise marking to assess tag through data to help sellers more accurate positioning of the direction of their shops and the target customer base. \u0026 Rdquo; (as contained in the ‘world network operators,’ the August issue) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a day to miss the wonderful article. ]